What is Persuasive Communication

Communication that is directed towards

changing or altering another persons beliefs,
attitudes and ultimately behavior.

Purpose is to transform the belief so that
attitude is transformed
Objectives
To change the mindset
To transform attitude
To bring permanent changes
To influence the other person
Need
Building shared vision

Better than Coercion

Basis of leadership

Building team
How
1. Analyze the person and situation
2. Establish credibility
3. Prepare the receiver to be open minded
4. Identify the appropriate emotion
5. Talk about rewards
6. Talk about obstacles
7. Appeal to self interest
8. Use the appealing arguments
9. Organize the ideas
10. Create favorable atmosphere
11. Be flexible
12. Do not be emotional
13. Motivate for action

Circular
What are Circulars?
A circular is a formal message,
which is sent to no. of persons.
They are usually (duplicate) or
printed with a space left for the
addresses are written or typed in
those spaces. It is different from a
memo or notices.
Circular
Why are circulars written ?
A circulars are written in the context of
business to announce.
The purchase of an existing business by
an individual or organization.
The establishment of a new business.
The granting or obtaining of an agency.
Change in the address of a business
establishment.
The admission of a partner.
The retirement or death of a partner.
Price reduction.
Introduction of new product.
Introduction or announcement of new
schemes.

Sample Circular
Name of the Co.
Date & Circular No.
Introduction
Main Part
Conclusion
Sign
Designation
Address & Reg. No.
Nishan Pvt. Ltd.
1,Gidc Area, Vatwa
Ahmedabad.
Reg. Guj\Ahm\99.108

Date:June10,2006.
Circular no. 177/61.
The Organization is conducting a visit to
village programmed, under the rural development
project, on June 20,2006.
we will be visiting a nearby village and
conducting a cleanliness campaign there.
The employees are advised to come in
informal dress code and assemble in the main
around at 11:00a.m and join for the noble cause.
Sign.
Bharat Malik
(personnel manager)
Notice
What is Notice?
A notice is usually a straight forward
written communication giving
some information or
instruction. A notice may be issued inside
an organization or sent outside it.
an individual or a
group or the public
Purpose Of Notices
Announce Social Events.
Report on matters of interest to staff.
Inform staff of new procedures.
Advertise Posts for internal appointment.
Remind staff of company procedures.

Points to remember while
Designing Notices
When designing a notice your aim
must be ensure that your notice is seen and
acted upon where necessary. Long,
rambling paragraphs will not achieve this
aim. When designing notices bear in mind
this guidelines.

Continued.., (guidelines)
Use different size print for emphasis.
Give the notice a clear heading.
Use sub-heading to break up the main
information logically.
Use the paper effectively to display the notice
attractively.
Include the name of the writer at the bottom as
well as reference and date.

Notice
Pointes to consider for
notices.
It must contains essential information.
It displayed attractively so that it receives
attention and cooperation.
When designing a notice make sure you
spilt the words appropriately. Otherwise you
could change the meaning completely.
In case of legal notice, it is send by post.
Notice
Different Type of Notices.
1.Notice within organization.




2.Notice for public.

Notice
Sample Notice
(within organization)
Kovai Textiles (p) Ltd.
Civil Aerodrome post
Cimbatore 64014.
15
th
October,2004.
NOTICE
There will be a general body Meeting of our employees
recreation club of this organization to from sub committees
for organizing the various activities connected with our diwali
celebration suggestions in this connection are welcome.
M.A.Thakkar
(president)
Kovai Textiles Employees Recreation.

Sample Notice (within organization)
Name of the Co.
Date & Notice No.
Title & Subject
Main Part
Sign
Designation
Address & Reg. No.
Nishan Pvt. Ltd.
1,Gidc Area, Vatwa
Ahmedabad.
Reg. Guj\Ahm\99.108

Date:June10,2006.
Notice no. 177/61.
Notice
Sub.: Notice for Diwali Celibration
There will be a general body Meeting of
our employees recreation club of this organization
to from sub committees for organizing the various
activities connected with our Diwali celebration
suggestions in this connection are welcome.
Sign.
Bharat Malik
(personnel manager)
Sample Notice For Public
(To be published in newspaper)
Notice is hereby given that I. V. Krishna aged
24 (date of birth 15-03-1980),son of Shri
Vishnu Narayanswami will hence forth be
known as V. Salkrishna. Application to this
intent has been made to appropriate
authority.
Notice
Different Kinds of Publicity material
Flyers
A flyer is also rightly known as a leaflet or a handbill. A flyer is one piece of paper,
usually the standard size of 8 " x 11" (A4). Flyers are best for small scale marketing, or
when you have a small region to cover. Flyers are a cheap way to get info out to a large
number of people.
This type of marketing piece is called a throw-away, because they're handed out or
hung in public places with the expectation that some of them will only get a passing
glance before being thrown away. They are poorly printed on low quality.
If you're going to hang up your flyer, you'll only print on one side. If you're going to be
handing out your flyer, you can print info on both sides.
The purpose of a flyer is to offer a small amount of information for a limited time at
low manufacturing costs.
Flyers are most often used for:
Announcements of events, especially concerts or club openings.
Product info, such as specs for a new car.
Fact sheets handed out at trade shows or conferences.
Brochures
Brochures are also known as pamphlets and are more expensive to print. A
brochure is generally a standard-size sheet of paper that has been folded
lengthwise two times to create four panels (bi-fold) or folded three times to
create six panels (tri-fold).
Brochures are more complicated to print because each panel has its own
margins, its own photos and its own headlines. Businesses create millions of
brochures each year and sometimes copywriters are even hired to just write
brochure text.
Brochures are opposite of flyers in the throw-away category: they're created
especially to be kept and referred to again and again. They're handed out at
the end of sales presentations, as take-away information at trade shows and
they're displayed in racks at banks, doctors' offices and cash registers.
It's expected that only people that are interested in learning more about a
product will pick up a brochure.
The purpose of a brochure is
To follow up after an initial sales contact.
To give more-detailed information than a flyer.
Brochures are used in direct mail campaigns as the follow-up to a postcard
that was mailed out to generate interest.
Leaflet
A leaflet usually has a better design as a
flyer, and they are printed in color and on
better quality and is cheap in any way
feel. It is also important to note that while
printed flyers usually on A6 paper is a
little bigger and a brochure can be printed
on either A4 or A5 paper. Due to the fact
that a leaflet will be made with better
quality than paper flyers, it costs you
more to print leaflets.
The purpose of a leaflet is
Handing them out to your targeted
market to promote your product, service,
or organisation.
Inserting them in local newspapers.
Leaving them in popular places where
people are likely to take or see one.
To catch the attention of your
prospective customers and to get your
message delivered convincingly to them.
Pamphlets
A pamphlet is an unbound booklet (that is,
without a hard cover or binding). It may consist
of a single sheet of paper that is printed on
both sides and folded in half, in thirds, or in
fourths (called a leaflet), or it may consist of a
few pages that are folded in half and saddle
stapled at the crease to make a simple book.
In order to count as a pamphlet, UNESCO
requires a publication (other than a periodical)
to have "at least 5 but not more than 48 pages
exclusive of the cover pages"; a longer item is a
book
The purpose of a pamphlet is
Pamphlets are useful in business
communications.
To educate, inform, persuade, or entertain
your intended audience.
To mobilise people to support your cause.
To advertise a meeting or specific event.
To popularise your slogans and messages.
WHAT IS A NEWSLETTER?
A newsletter is a printed report of information and ideas that is distributed on a
regular basis (e.g., monthly or semi-annually) to a group of interested people.
Newsletters are typically from two to eight pages in length. They vary considerably in
cost, quality and content.

WHY SHOULD YOU CREATE A NEWSLETTER?

To keep your members up to date about what's going on.
To keep the public informed as well.
To educate all readers about issues and ideas that concern your group.
To build cohesion and a sense of pride among your members.
To spark new interest in, and increase recognition of, your agency.
To offer a format for information exchange that doesn't yet exist in the community.
To reduce the amount of time spent on information sharing at your group meetings.
To announce your regular meeting.
To replace meeting minutes by creating a section in the newsletter devoted to
meeting summaries.
Promotional / marketing newsletters
This type of newsletter is frequently used by businesses to promote a product or service. A
promotional or marketing newsletter is typically sent to current or prospective customers free of
charge. Not strictly a sales pitch, the promotional newsletter does strive to turn prospects into
customers and customers into repeat customers. If you want to publish often and / or quickly try
creating single page or postcard newsletters. Promotional newsletters could go out as individual
mailings, or consider tucking them into monthly statements for existing customers to take the
edge off those invoices.

Relationship newsletters
Examples of this type of newsletter are club newsletters, employee newsletters, church
newsletters, and alumni newsletters. They focus on the shared interests of the target audience,
building or reinforcing a relationship. Typically distributed at no charge, some organizations may
send newsletters only to paid members as a perk for paying dues.

Expert newsletters
Usually subscription-based, these newsletters generally focus on a specific topic and the
recipient is someone who has specifically requested the information in the newsletter and is
willing to pay for the information. While you always want to put your best work into your
newsletter, when people are paying for it, it's even more important to have good content and
good design. Recipients are paying for the content but will notice and be turned off by bad
design if it interferes with the enjoyment of the newsletter content. You have the opportunity to
be creative in your layout and choice of fonts and colors but keep it consistent with the content
and purpose of the newsletter.
Defining Memos
Memos are company internal letters.
(E-mail is taking over their function.)
Memos are more formal than e-mails, but less
formal than business letters.
Originally used only in hard copy, they are now
often processed electronically.
Memos vary in length.
(Short memos serve as inter- or intra-office communication; long memos
may serve as reports.)

Preparing to write a memo
Learn your organizations memo policy.
Analyze the attitudes and expectations of your
audience.
-- Consider primary, secondary, tertiary etc. audiences.
-- Choose direct or indirect method.

Know the purpose of your message.



MEMO

TO: All Employees
FROM: Arthur Dahlquist, General Manager
DATE: June 21, 2008
SUBJECT: Wide Area Telephone Service (WATS) Lines

WATS lines were installed three years ago to give all employees easier telephone
access to our customers and suppliers in other parts of the country. In fact, our
company's growth rate has increased since then, and we attribute at least part of
that growth to the new telephone system.

As sales have increased, so have our telephone bills. But, over the past few
months, those bills have been growing faster than sales. It seems that a few people
have been using the long-distance lines to make personal calls. Such misuse of the
WATS lines reduces our profits (and thus the amount available for profit sharing by
all employees), and it ties up lines that are needed for business calls.

Please do your part to keep our company profitable and healthy. If you absolutely
must make a personal long-distance call during business hours, please charge it to
your home phone. Your colleagues will appreciate your consideration.

Sample Memo
Formatting Memos
1. Company Logo/Letterhead
Most companies use letterhead.
2. Date line
Lines up horizontally with printed Date/To/From/Subject
3. To line
Use readers name: e.g. John. K. Klein
Define group: e.g. All employees,


Formatting Memos (cont.)
4. From line
-- Writers initials are added in ink.
-- Instead of initialing next to From line, you may
sign your name below last line.
5. Subject line
-- Provide a subject line that describes the topic and
focus of your message
-- Be specific and accurate to aid filing and later
retrieval.
-- Capitalize all major words except articles, prepositions,
and conjunctions.

Formatting Memos (cont.)
Vague: Energy Use

Specific: Low-Cost Way to
Reduce Energy Use
Vague: Building Temperatures
Specific: Effectiveness of
Reducing Building
Temperatures on Weekends
Sample Subject lines
Formatting Memos (cont.)
For memos running two or more pages, use
a heading at the top of the second and
subsequent pages.
Brief Subject Line
Date
Page Number
or
Readers Name Page Number Date
Formatting Memos (cont.)
Features of standard memos:

1. No salutation
Omit Dear Chris Crowell, Dear Employees,
2. No close
Omit Sincerely, Cordially,
3. No signature or signature block

Formatting Memos (cont.)
4. Use full block format without indentation.

5. Headings are optional.
-- Never use a separate heading for the first paragraph.
-- Each heading must cover all the information until the next heading

6. Double-space between paragraphs

7. Triple-space before a heading