The Power of Social

Media
How to Post Like
the Pros: The BEST
Facebook Content
Strategy
THE TOP 5 FACEBOOK STRATEGI ES TO
CROSS CHANNEL YOUR MESSAGE AND
PROMOTE YOUR PRODUCT OR SERVI CE
Presented by: Nicole Jolie CEO SociallySmashing, Inc. CONFIDENTIAL & PROPRIETARY TO SOCIALLY SMASHING, INC.
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Do you ever
wonder.
1. How the pros are attracting ideal clients using Facebook?
2. If there is an effective way to reach your ideal client using
Facebook?
3. If social media is a big waste of time?
Well, youre in the right place, because a lot of people are wondering
the same thing.
Fact is Facebook is quite effective for many businesses who use it
efficiently.
In this FREE E-book Ill share with you how you can post like a pro and
start attracting your ideal client.
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Nicole Jolie Social Media
Diva
Hi! The goal of this FREE e-book is to give you
actionable content and the information to HELP YOU
now.
If you want to learn more about me, theres an about
section at the end of this document that briefly
explains who I am and how I acquired my knowledge
and love of everything social media.
Im excited for YOU because you are going to learn
how to reward your customers with content and
engagement strategies that will make them want to
comment like and share your Facebook Fanpage.


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Implement these strategies
NOW and youll see results
fast!
In here, youll find the Top Facebook
Strategies you can use to market your
product or service using your Facebook Fan
Page right now.
The same tools the celebrities and the pros
use to create more engagement every month
to the tune of 1 billion people seeing their
content and 10 billion shares, comments,
likes and engagement that surpasses the
Presidential Election!

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Lets get started.
Do yourself a favor and do these strategies as I show
you in this FREE Report because theres nothing like
taking action and implementing NOW to get your
Facebook Fanpage presence in front of the eyes who
want what you have!
Dont look a gift horse in the mouth; sometimes the
most powerful and amazing creative ways to increase
your reach with your prospective customers is right in
front of you! Now, lets get started!!

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Caveat!!
There is one CAVEAT you agreed to by downloading this document.
You have agreed that you will not redistribute this content in part or
whole and you will not use this content for your own capital gain
because quite honestly, karma whether you believe in it or not, happens.
Just read Outwitting the Devil by Napoleon Hill
It took me time to create this. And Im giving it away for FREE to help
YOU post your content effectively, efficiently with ease and grace!
You wouldnt want someone stealing from you, and I know youre not
that kind of person to do that to me. Karma has a way of coming
back and biting you in the a**.

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I would love to hear from
youFind me on Facebook
here
Check out what others have to say about Socially Smashing
and leave me a review with your Ah Ha moments and how
this FREE e-book helped you
1. Go to http://sociallysmashingreviews.com and leave me a
RockStar 5-Star review about how the FREE e-book helped you!
2. CLICK HERE to Like Nicole Jolies Socially Smashing
Facebook FanPage
3. Tweet with me @SociallySmashin and let me know how
you liked the FREE Report

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Transforming content into
Edgerank and why you need
this
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How to increase your Edgerank
and Engagement
Your content matters and when you create compelling content
You create a loyal fanbase and an ability for people to share,
Comment, and like your stuff!

The best order for content
Shared 1
st
,
Commented on 2
nd

And Liked 3
rd





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Edgerank and Content
rewarding your fans with value!
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How Facebook Edgerank
works in relation to Graph
Search Optimization
10
Sharing Your Value
Proposition
Content engages people to join in on the
conversation by getting their attention. When
they share your content you know they WANT
what you have and they are ENGAGED
The fun begins when you start creating that
relationship and giving value: Your Lead Magnet
is your Value Proposition
Create an incredibly powerful lead magnet and
youll be attracting your ideal to YOU!
When your clients start sharing your optin to
get your lead magine, thats where the fun
starts!!




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Lead Magnet Title Ideas :

Food for thought: the top 10
ways to burn fat

Some cold hard facts about
your air conditioning unit you
need to know

The startling truth about
buying a home top 5 things
the real estate agent doesnt
tell you


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Create your community
using Facebook
Content creates a community that everyone can understand
and engage with because they resonate with YOU
Sharing ideas (recipes, how to, what to do when)
Sharing feelings (quotes, pictures of how people feel)
Sharing life (where you went, traveled, vacationed, partied)

Heres an idea, if you dont want to share anything about you, go to
Google and find out whats trending!

To find out whats trending check google trends to build credibility
http://google.com/trends/


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According to Brian Carter, author of The Like Economy Only about 1%
of fans ever return to your actual Facebook page after theyve liked it. The
majority of people spend most of their Facebook time in their newsfeed,
which are the posts they see on their homepage
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Your Newsfeed where what
type of content makes a
difference
Do people see what youre posting? Well, it depends if Facebook is showing your
content to your potential customers (which is why you must advertise in addition to
creating content )
In February 2012 Facebook said that the average page was reaching just 12% of its fans.
Facebook wants you to advertise for obvious reasons. Its a money maker for them and
for you and only a small percentage of your fans interact with your posts.
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How much interaction will
get you to that 10 billion
mark?
How many?


The stats are in your page insights and depending on how responsive your fans are is
how many times youll show up in their newsfeed.
The fans who click on your posts, comment, like or share will see your posts in their
newsfeed which makes your Edgerank go way up
What does that mean? Long and short of itin addition to your content you need to
advertise to get seen. Caveat, advertising on Facebook isnt boosting posts
Its about creating a valuable lead magnet that people want, need and are interested in
downloading.
Lead magnets are what you give away for free, so ask yourself, What do my clients need
most?

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Go from 12% to 100%
Views with Ads
No one sees every post from every friend or page theyve liked,
Facebook wants to show each person the things theyd be most interested in based on
past posts youve clicked on, commented on, liked and shared, and then they show you
more of the same.
Edgerank comes into play here:


Affinity x Weight x Time
Affinity, how affine are you to comment on that particular post, brand or personality?
Weight, How many times do you comment, like and share?
Time, how long before that post is no longer interesting and something else has taken
its place? What makes it keep popping up in your newsfeed?



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Re-Share, Re-Purpose, Re-
Target

TIP: To drive more traffic to any specific Facebook Page post,
1. take the permalink (unique URL) which is the timestamp,
2. shorten with goo.gl or bit.ly, (*there are more in resources)
3. and send it out as a tweet on Twitter
inviting your followers to join the discussion regarding whatever topic
you've posted about making the CTA (Call To Action) compelling enough for
them to click
Use Hootsuite and Socialoomph to
schedule an automatic post!


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Killer Content Ideas
People want to share
The quotes about family get
attention
This creates an emotion
In turn, this creates a community
who wants to follow you and
comment, like and share, e.g.,
ENGAGE with YOU

Newsfeeds everywherefind
content that people like to
share!
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Content Ideas to get
attention .
This type of sponsored
advertisement evokes a
feeling. You dont have to
agree with it, but its
working. And if it works,
then why note use it?

The biggest mistake is to
think for your client.
Allow your client to think
for themselves
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Emotionally driven content
creates a lot of shares
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When you post, ask
yourself, would I share
this?

If you dont like
posting, then find
someone who you can
train to do this for you.

The goal is to get
people to share, like,
and comment on your
posts by creating a
common ground thats
SAFE for them.
20
Your community WANTS
what you have, give it to
them
In one hour this
received 252 Likes,
19 comments and
388 sharesdo you
think this resonates
with a few people
in this niche?
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How to create some really
kewl content
Im going to share with you a strategy that I learned and thats been
doing really well for some very well known pages.
This was a find not a creation.
Just so that you knowNo one creates something on Facebook without
using the platform. Its a way theyve found out what works in
Facebook by trial and error
You can do this too! Youve got to be willing to play

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How do I create Kewl
Content?
Use Your Photo Album
Use the photo album concept by stacking photos in 9s in your photo album and
posting the photos heres how
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Step 1
Create a Photo Album.
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Step 2
Choose Albums
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Step 3
Describe your album

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Step 4
Add photos in quantities of 9

**Note to add at least 9 photos so
youll have a base and keep adding
to the same photo album because
likes, shares and comments are
cumulative (see arrow on left)

Tag your photos with your page
using the @ symbol
Use #tags with the search term,
e.g., #Yoga or #Facebook
something that delineates your
brand, product or service
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This is what it will look like on
your page the first time you
post
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This is what it will look like on
your page the second time you
post
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Re-Share, Re-Purpose, Re-
Target
Tip: Use content in a targeted ad using Power Editor and promote that post.
It will create buzz for your brand by targeting a specific Niche youll find
youget a higher CTR% (click through rate) with a compelling call to action and
highly engaging content.



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Content Creation
Ideas for Compelling
Content
Heres where youll find out how do create compelling content with
these resources

o Embed Facebook Posts
o #Tags
o @mentions for your page
o Tagging (pictures of people who like your page)
o Delayed Posts can be targeted specifically
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Step 1
Embedded Facebook Posts
Cross-Channel Marketing
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In your
Facebook
Page youll
want to click
on to the
post you
want to
embed
32
Step 2
Embedded Facebook Posts
Cross-Channel Marketing
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Step 3
Embedded Facebook Posts
Cross-Channel Marketing
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Step 4
Embedded Facebook Posts
Cross-Channel Marketing
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Step 5
Embedded Facebook Posts
Cross-Channel Marketing
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This is what the
embedded post
looks like in your
Wordpress blog
**Note: you must
own your URL, e.g,
your blog should be
on Wordpress.org,
you can find a
reputable host by
searching web
hosting in Google
36
How to use the Facebook Auto
Scheduler to create Delayed
Posts
Facebook wants you to use their
scheduler other 3
rd
party schedulers
dont get that much traction with
Facebook
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Groups Your comments are
golden!
More Cross Channel Marketing

The emotional driver
Intuition creates a
positive feeling as does
the picture
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Your content calendar
Create Featured Days on your Facebook
Page

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Effective use of
content can create a
solid following of
loyal and dedicated
Fans
Make your page a Passion Page!
Creating a Community



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Top 3 tremendous and
easy to use ideas
1. #HASTAGS
#tags help you to delineate your content and get you seen when
people are searching for that particular #tag, e.g. #Love
#FacebookTips #Yoga its also a way to get ranked in search because
search is now about #tags
2. @ tagging your page (tag your page when put the @symbol and
start typing the name of your page and then press the carriage return
when you see the name of your page pop up on the screen
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Top 3 tremendous and
easy to use ideas

3. Calls to Action Like our page, what is your comment?
Ask your readers to comment based on their ideas, their
thoughts, ask them what they think and they will tell you.
Get them to be transparent and share the post if they
think this is interestingor better yet, does this resonate
with you?
Why would they want to share it?
Ask yourself, would I want to share this content?
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More ideas, tips, and
tremendous information
1. Add your URL to your FanPage, (e.g., in your
about section in your personal page, add
your URL to your website and to your
FanPage as well so people can click on it and
find out more about YOU!)
2. Search Google for trending topics and use
those topics for engaging content and ads
for your page the copywriting for trending
content is timely and interesting and gets
people to comment like and share.
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Holy Cowzereven
more ideas you can use
NOW
1. Use Booshaka to find out whats trending.
2. Use BuzzSpice to help you with curated content.
3. Use Wikipedia to find out interesting and fun facts
4. Look at your competition, co-optition, people who you
like (what are they posting about?)
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Resources: How Do I Get
My Message Out There?
Resources
Social Buzz Club
Groups on Facebook
LinkedIn Groups
Commenting on other Facebook Pages
Advertising
Email marketing
5-Star Fan Reviews
Get traffic to your website using this incredibly powerful tool that will help
you achieve massive results in minimal amounts of time
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REOURCES: How Do I
Get My Message Out
There?
Resources shortners
Goo.gl
Bit.ly
Bit.lys J.mp
Coca Cola has their own shortner read about it HERE
Su.pr
And heres the link to create your own URL shortner click HERE
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Finding your Ideal Client
How my client made over $20k
in on her first Google Hangout
Its YOUR MOVE.
Yes! My client made over $20k on her first Google Hangout and
she kept increasing her income over and over again...
Want to know how?
You can sign up for my FREE membership area where youll
receive value driven video tutorials and ideas that will help you
increase your social media engagement on different platforms,
not just Facebook. Go to http://SociallySmashing.com/member-
signup and youll be taken directly to the member signup area.
This is ONLY available to those who read this far in this report.
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Finding your Ideal Client
Questions to ask
What communities your fans and followers interact with?
What motivates them to participate in your content?
How you stack up against the competition, or as I like to refer to
it, co-optition (whats your co-opt-ition doing that youre not?)!

For a FREE 30 Minute Strategy
session with Nicole reserve your
spot here
http://meetnicolejolie.com
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This e-book
This E-book was written from all of the questions that Nicole
receives consistently from her loyal fans and followers.
To find out what people say about icole and Socially Smashing
visit the following page and SHARE your Ah Ha moments that
you had while reading this FREE Report. What did you
implement that help your business? Leave a review
at:http://sociallysmashingreviews.com
Like our Facebook Page at http://NicoleJoliesFanPage.com
Tweet you Ah Has and the hashtag #BeSociallySmashing at
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Who isNicole Jolie
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Nicole Jolie is a new media expert who combines the
power of social media with savvy online marketing to
create socially smashing results for her clients. Having
discovered the potential of the Internet to deliver
messaging and branding that makes an impact, Nicole
helps businesses of all sizes create Facebook
advertisements, marketing campaigns and a social media
presence that delivers.

Find out what people say about Nicole at
http://SociallySmashingReviews.com