BY

Abhilekh Aggarwal
MFM 1
st
semester
Adolf Dassler (1900-1978)
Founder of Adidas Sportswear
Adidas was founded in 1948 by Adolf
Dassler.

Adolf "Adi" Dassler started to produce his
own sports shoes in his mother's wash
kitchen in Bavaria after his return from
World War I. In July 1924, his brother
Rudolf returned to Bavaria to join his
younger brother's business, which
became Dassler Brothers Shoe Factory and
prospered.
Time Line for Adolf Dassler
1
9
0
0

Adolf Dassler
was born in
Herzogenaura
ch, Bavaria,
Germany on
November 3
1
9
2
0

Adolf
Dassler
made
his first
shoe
after
the First
World
War
1
9
2
4

Adolf Dassler
and his brother
Rudolf Dassler
started a show
manufacturing
company, the
Dassler
Brothers Ltd.
1
9
4
8

The
Dassler
Brothers
Ltd. Came
to an end
as Adolf
and Rudolf
had a
serious
argument
1
9
4
9

The official name
of the company
back then was
Adolf Dassler
adidas
Sportschufabrik.
Rudolf Dassler
opened a sports
brand PUMA.
Adidas clothing
and sports shoes
started having
the logo with
three parallel
stripes
S
e
p
.

6
,

1
9
7
8

Adolf
Dassler
died at
age 78
after
suffering a
heart
attack.
But his
legacy
lives
through
his
company
Adolf Dasslers
shoe design


1. Adolf made an effort to attend every
major sporting event to try to encourage
athletes to wear his shoes.
2. By 1928 Olympics in Amsterdam, several
athletes were wearing special shoes from
the Dassler workshop.
3. By the early 1930s, the company was
making 30 different shoe brands for 11
different sports and had nearly 100
employees.
4. Adolf also manufactured boots for the
Nazi Soldiers for World War II

By the 1926 Summer Olympics, Adi Dassler drove
from Bavaria on one of the world's first motorways to
the Olympic village with a suitcase full of spikes and
persuaded U.S. sprinter Jesse Owens to use them.

Following Owens's haul of four gold medals, his
success cemented the good reputation of Dassler
shoes among the world's most famous sportsmen.

Letters from around the world landed on the
brothers' desks, and the trainers of other national
teams were all interested in their shoes.

Business boomed and the Dasslers were selling
200,000 pairs of shoes each year before World War II.
Adolf and Rudolf worked together, until the rise of
Hitler.

Rudolf was a more devoted Nazi than Adolf.
When the allies bombed Bavaria where they were
living Adolf and his wife climbed into a bomb
shelter that Rudolf and his family were already in.

The damage between them was never repaired.
Adolf vs. Rudolf
Adidas vs. Puma
Adidas has global corporate headquarters in Germany.

Has business locations around the world such as Portland, Hong Kong,
Toronto, Taiwan, England, Japan, Australia, and Spain.

Mainly sold in the U.S., Adidas makes lots of assets from these countries and
is expanding to more oversea countries.




Adidas Clothing
Three stripes is a registered trademark of Adidas since 1949.

.
Adidas the brand
Impossible is nothing captures in one short phrase
the essence of Adidas as a brand, and the attitude
that is known and shared by all athletes around the
world. Impossible is nothing, is the concept behind
our brand positioning forever sports that clearly and
emotionally communicates our passion for sport. As
an athlete you always strive to go further, break new
ground, surpass your limits. So do we as a brand, to
achieve our mission to be the leading sports brand in
the world. President of Adidas
Adidas in the Present

"Adidas is all in" is the current global marketing strategy for Adidas.

The slogan aims to tie all brands and labels together, presenting a unified
image to consumers interested in sports, fashion, street, music and pop
culture.


In 2009, Adidas runs mobile campaign to promote sportswear :

Adidas tapped mobile ad network AdMob and ad agency Isobar for a mobile
advertising campaign to promote its Originals collection of vintage clothing, retro
shoes and urban wear that blend '70s and '80s designs with sports styles

AdMob ran graphical banner ads and text link ads targeted toward college
students and consumers in its Downloads and Communities Channels across
select sites in its network, including MovieTickets.com and CBS Sports Mobile.

AdMob's graphical banner ads and text link ads drove traffic to the Adidas
Originals mobile Web site.

"Adidas' overall goal for the campaign was to build brand awareness and develop
the brand associations of originality and self expression with the Adidas Superstar
brand,"said Nicole Leverich, director of corporate communications for AdMob,
San Mateo, CA




Joint ventures
Bill Boards ad
In 2005, Adidas introduced the Adidas 1, the first ever
production shoe to utilize a microprocessor. Dubbed by the
company "The Worlds First Intelligent Shoe"