ASIAN PAINTS

Presented By :
Malav Mehta
Manoj bisht
Manoj Patel
Rushit
Ananjay surana
Ronak vyas
Ritesh
INTRODUCTION
PRODUCTS
SERVICES OFFERED
CUSTOMER LEVEL
HIERARCHY
SWOT ANALYSIS
BRAND EVOLUTION
BRAND EVOLUTION
BRAND EVOLUTION
BRAND EVOLUTION
 CURRENT STATUS
CURRENT STATUS
nt company in the world.
t competitor.
 Asian Paints becomes the 10th largest decorative paint
company in the world.
 Asian
ns, over 2500Paints
SKU's,is more than
Integrated SAPtwice
- ERPthe
& i2size of its
- SCM nearest
solution.
competitor.
st of the blue chips by Hindu Business Line; Most admired company to work for by
 It is one of the most admired companies in India.
n, Asian Paints restructured itself into Growth, Decorative and International busines
 Present in 22 countries with 27 manufacturing locations, over
ve paint company in theIntegrated
2500 SKU's, world. SAP - ERP & i2 - SCM solution.
 Rated Best Employer by BT-Hewitt survey, 2000 Bluest of the
blue chips by Hindu Business Line; Most admired company
to work for by ET-BT survey, 2000.
 On the recommendations of Booz, Allen and Hamilton, Asian
Paints restructured itself into Growth, Decorative and
International business units and adopted SCM and ERP
technology.
 Asian Paints aims to become the 5th largest decorative paint
company in the world.

 SUPPLY CHAIN
Supply Chain In INDIA:
2 chemical plants

 18 processing centers
380 raw material and intermediate suppliers
140 packaging vendors
6 regional distribution centers
72 depots
AND STILL COUNTING………

R & D:
140 R& D TEAMS AROUND THE WORLD.
7 DECORATORS
115 SCIENTISTS
 Supply Chain Cycle

2 chemical plants & 140 packaging &

18 processing material vendors
centers

350 raw material 6 Regional

& intermediary Distribution
good suppliers Centers & depots
we get from using i2 are across virtually all parts of the supply chain.”
ce President, Strategic Planning and Information Technology

mented i2 Factory Planner,™ i2 Demand Planner,™ and is Supply Chain Planner,

 agile procurement, production and delivery systems.
o enhanced the flexibility of operations
output time
delivery costs
oved customer-servicing levels and profitability.
ply Chain Management is backed by IT efforts that help the company in demand fo
optimal plant, depot and SKU combinations, streamlining vendor relationships
procurement costs and scheduling production processes for individual factories
DISTRIBUTION MAVERICK …
DISTRIBUTION MAVERICK …
OUTPERFORMING
COMPETITORS
CUSTOMER VALUE ENHANCEMENT
Thank you