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OVERVIEW
Procter & Gamble(P&G) is a fortune 500 American
Multinational Corporation Headquarter in
Downtown Cincinnati, Ohio USA.
Manufactures a wide range of consumer goods.
In 2012, P&G recorded 85.6 billion $ in sales.
Fortune magazine ranked P&G at fourth place of
the Worlds most admired companies list , which
was up from sixth place in 2011.
According to the Nielsen Company in 2007 P&G
spent more on US advertising then any other
company.
TAG LINE
STRATEGIC PLANNING AND
MARKETING PROCESS
Companys Vision
Companys Mission
Objectives &
Goals
Business portfolio
SBUs
SWOT and TOWS analysis



VISION STATEMENT
MISSION STATEMENT
We will provide products & services of
superior quality & value that improves the
life of the worlds consumers now & for
generations to come. As a result consumers
will reward us with leadership sales, profit
& value creation, allowing our people, our
stake holders & the communities in which
we live & work to prosper.
Company
Product
Oriented
Definition
Market
Oriented
Definition
Procter & Gamble

We discover
meaningful insides
into what
consumers needs
and wants.
Be, and be
recognized, as the
best consumer
products and
services company
in the world.
MARKET ORIENTED MISSION
OBJECTIVES
To build existing core businesses into stronger
global leaders.
To grow leading brands in big countries,
winning customers.
To develop fast growing higher margin with
global leadership potential.
To regain growth momentum rate &
leadership in Western Europe.
To drive growth in key developing markets.
GOALS
Think globally act locally.
Build major global brands through strong programs
based on local understanding.
Improve the environmental quality of its products,
packaging and operations around the world.
Produce quality products at very competitive costs.
Build superior relationships with all the parties who
contribute to fulfilling their corporate purpose,
including their customers, suppliers, universities and
government.
BUSINESS PORTFOLIO
ESTABLISHMENT:
P&G is an American Global Corporation based on manufacturing a wide
range of consumer goods, it was founded on October 31, 1837,
headquartered in Cincinnati, Ohio, USA.
As of 2011, P&G is the 4
th
largest company market capital, 14
th
largest
by profit and 6
th
in Fortunes most admired companies list.
COMPANY TYPE:
Public Type.
BRANDS:
P&G offers a variety of brands. P&Gs existing products grows through
innovations and renovations while maintaining a balance in geographic
activities and product lines.
The companys priority is to bring the best and most relevant products
to people, wherever they are, whatever their needs, throughout their
lives.

SBUs
Fabric
cleaner
and care
at its
best.
A moisturizing
bar soap
enriched with
perfumes of
French
inspiration that
leaves your skin
feeling fresh
soft and sensual
It offers an
array of skin-
care & beauty
products that
provide multiple
benefits
designed for
women of all
ages
SBUs (Cont.)
Change your
look every
season
everyday.
Theres an
Herbal
Essence right
for you.
Pampers
has products
to help your
little one
stay clean
and
comfortable
.
Safeguard is the
No. 1 anti-
bacterial soap
worldwide. It is
designed to
provide germ
protection for
the whole
family
Pictorial Representation of P&Gs
Products
SWOT
STRENGHT
Strong social and corporate
image of P&G
Strong financial position of
the company.
More concern towards total
quality management.
P&Gs good relations with
the suppliers.
Devoted employees.
Well established and
renowned distributors.
WEAKNESS
Online media and leadership.
Dependency
Unwilling to serve low-
income market. Price is
especially very high towards
lower income group.
Missing opportunities.


OPPORTUNITIES
Diversification.
Capitalizing on online media.
Environment concern.
High urbanization.
THREATS
Competition.
No new innovation.
Government regulation.
Inflation.
TOWS
INTERNAL/
EXTERNAL
S- STRENGTH
Innovative products
Professional
management.
Diverse product line-
up.
Plans for acquisition.

W- WEAKNESSES
Lack of direct
marketing
Lack of new media
marketing channels.
Dependency on few
major product
categories.
O- OPPORTUNITIES
Expanding marketing
strategies.
Undifferentiated rival
products
Consumer demands.
Niche markets.
S-O STRATEGIES
Develop new products
to target niche
markets.
Utilize managerial
competencies for
aggressive marketing
strategies to attain
competitive
advantage.
W-O STRATEGIES
More focused
marketing strategies.
Liaison with good
distributors to
increase online sales.
Utilize niche markets
rather to depend
upon few product
categories.
T- THREATS
Price competition.
Regulations.
Rival competitors.
S-T STRATEGIES
Utilize buying volume
to put pressure on
competitors.
Continue product
diversification to
offset increased
chances of competitor
entry.
W-T STRATEGIES
Develop good
partnership with
internet consumer
product goods
distributors to
increase sales.
THE BCG MATRIX
ST RS MA?K
$ COW D G
MICRO
MACRO
MARKETING
ENVIRONMENT
MARKETING ENVIRONMENT
MARKETING
THE
COMPANY
SUPPLIERS
MARKETING
INTERMEDIARIES
COMPETITORS
PUBLICS
CUSTOMERS
MICRO ENVIRONMENT
Unilever is
one of the
biggest
competitor
of P&G.
Johnson &
Johnson is
the second
largest
competitor
of P&G
Loreal is
P&Gs
competitor
in beauty
products.
MARKET COMPETITORS
MARCO ENVIRONMENT
COMPANY
DEMOGRAPHIC
ENVIRONMENT
ECONOMIC
NATURAL
TECHNOLOGICAL
POLITICAL
CULTURAL
Demographic Environment
The study of human population in terms of size, density, location,
age, gender, race, occupation and other statistics
DEMOGRAPHIC ENVIRONMENT OF
SAFEGUARD
5 to 20
AGE
Male
Female
GENDER
Middle Class
CLASS
THE DEMOGRAPHIC ENVIRONMENT
THE DEMOGRAPHIC ENVIRONMENT
10,000 & onwards
INCOME
Patients
Athletes
LIFE STYLE
School going students
OCCUPATION
MARKETING MIX OF ARIEL
PRODUCT PRICE
PLACE PROMOTION
4Ps
PRODUCT STRAREGY:

Product classification,
service consumer
products
Product diversification,
forms ,features ,
performance ,reliability
Superior technology.
PRICING STRATEGY :

Optional featuring
strategy
Product line strategy
Cost plus pricing
Competitive pricing
Distribution pricing
PLACE:
In store placement
strategy
Rural penetration
Strategic location of
warehouse
Already strong link in
urban areas
PROMOTION STRATEGY:
Media
Radio
Newspapers
Hoardings
Consumer promotion
P&G STRATEGIES
HIGH TECH
PRODUCTION
HIGH TECH
MARKETING
HIGH TECH
FINANCE
HIGH-TECH PRODUCTION
Innovation
Market
Leader
HIGH-TECH MARKETING
Variety
Product
Management
Customer
Relationship
HIGH-TECH FINANCE
Technology
Innovation
Technology
Development
THE MARKET SEGMENTATION
Grooming
Segment
Fabric Care
& Home care
Segment
MARKET SEGMENTATION
Snacks And
Pet care
Segments
Fabric
Care And
Home Care
Segments
Baby Care
And Home
Care
Segments
MARKETING PHILOSOPHIES
P&G ADOPTED
CONCLUSION
PROCTER & GAMBLE is one of the largest consumer
products company in the world. The P&G is very big in the
area of consumer goods. One of the leading company of
household products in the world. Among its products which
fall into the main categories of fabric care, home care,
beauty care baby care, family care, health care and
snacks. P&G is one of the most aggressive marketers and is
the largest advertiser in the world. It is responsive that we
should come up with more profitability with more products.
We came to know about Products, price, quality, features.
P&G company will come up with more innovative products.
Lastly we conclude that P&G is one of most leading
consumer product company in the world.