SUMMER TRAINING PRESENTATION ON

“MARKETING OF TEXTILE ITEMS

WITH REFERENCE TO
SARITA TEXTILES PVT. LTD.”


Presented By:-


Vikas Heda


1026

 CONTENTS
qCOMPANY’S PROFILE & PRODUCTS
qBUSINESS STRATEGY
qMARKETING AND SALES DEPTT.
qPROMOTION AND MARKETING
SCHEMES
qSUGGESTIONS
qSWOT ANALYSIS
qMY EXPERIENCE
qLEARNINGS
 COMPANY PROFILE

• The Tradition of Quality, in Products and Business

Practice, Runs Unbroken Through The History of
Sarita Textiles since it’s inception In 1994.
• Business Type: Manufacturer, Trading Company,
Buying Office, Agent  
• Head Office: SARITA TEXTILES PVT. LTD. Surat
(Gujarat)
• Branch Office : Kolkatta , Bangalore, Indore,
Jaipur, Nagpur, Tanjore, Chennai.
• Sector: Textile
• Legal Status: Private Limited Company
•
•
 Profile contd..
Tie Up with Mills:


üCentenary Mill
üGlobal Thread Supply India
üS & P Treads Private Limited
üCoats India
üMadura Coats Private Limited
üMaharaja Ummaid Mills

 • VISION
 To be the 1st Choice of customers and achieve a
leading role in the economy through
enhancement of quality of life.
• MISSION
 To provide quality products to customers and
explore new markets to promote/expand sales of
the Company through good governance and
foster a sound and dynamic team, to achieve
optimum price of products of the Company for
sustainable and equitable growth and prosperity
of the Company.

 COMPANY’S PRODUCTS
• INDUSTRIAL PRODUCTS
• CONSUMER PRODUCTS
 I was assigned for Consumer Products.

Ø SALWAR KURTA
Ø SAREE
Ø SHERWANI (FOR MENS WEARING)
 BUSINESS STRATEGY
 Business Strategy contains:-
• Personal Policies
ü Originated Policies
ü Applied Policies
ü Imposed Policies
ü General Policies
ü Specific Policies
• Business Process
ü Receiving Order
ü Punching & Checking of
availability
ü Invoice
ü Goods Sent
ü Payment Received
ü Stock Taking and Stock
Reconciliation

 Benefits for choosing
Strategy
• Cost Savings in Specialization
• Reduce Exchange Time
• Create Sales
• Offer Financial Support
• Provide Information
•
 Key Staffs
 The key staff of Sarita Textiles involve
following –
 Chairman Mr. V.D. MAHESHWARI (B.COM.,
CA)

Director Mr. FARHAD SURI(MBA-IIM
BANGALORE) Mrs. AMITA NAVLAKHA
(MBA- IIM BANGALORE)
CEO Mr. DHRIN NAVLAKHA ( CA, MBA-MSB
AHMEDABAD)
Financial Advisor Mr. SUNIL MEHTA(CA)
•
 Managing Director

General Manager CEO

Factory Manager

Factory In charge

Super visor

Marketing Mgr. Sales Mgr. HR Mgr. Finance Mgr

Marketing Executive
Sales Executive HR Executive Acct. Officer

Sales Team
 PROMOTION SCHEMES
Promotion schemes includes:


• Direct Promotions
 (a) Presentations
 (b) Free Samples
 (c) Agents
 (d) Territorial Manager Tours
• Indirect Promotions
 (a) Single-Party Selling System
 (b) Multiple-Party Selling
System
 MARKETING SCHEMES
 Marketing schemes includes:
• Meeting with buyers
• Company profile
• Buyer visits
• Free sample
• Contact with agents
• R& D for marketing
 a. Through Internet
 b. Yellow pages
 c. AITMA buyer
dictionary


•
 SUGGESTIONS
• SARITA should improve its marketing department and
tried to use modern techniques.
• IT techniques should be introduced and proper training
should be provided to its staff.
• Should try to enhance the public image, goodwill and
attraction of customers.
• E-commerce should be implemented.
• Priority should be given to the Masters in Commerce in
employment.
• A good communication link between top management
and the employees should be developed.
• More attention should be given to controlling the
excessive costs.
• Rework should be controlled.
• Efforts are required for the implementation of ISO
Standards
• More efforts are required for controlling the wastages
SWOT ANALYSIS
 STRENGTHS
•Well diversified product portfolio.
•Efficient supply chain
• Distribution structure that allows wide reach and
coverage in the target markets.
•High quality and safe products at affordable prices
•Ongoing product innovation and renovation, to
convert consumer insights.
•
 WEAKNESS
• Unable to provide goods at a lower
price like its competitors.
• Complex supply chain configuration. 
• Sometime it cannot meet the
demand of the customers in
respect of colors of the threads.

 OPPORTUNITY
•  Potential for expansion in the
smaller towns and other
geographies.
•  Development of modern retail
formats.
•  Potential for growth through
increased penetration.
•  Growing per capita income.

 THREATS
• Competitive environment with
diverse players.
•   People attraction and retention.
•  Rising prices of commodities and
fuels.
•  Change in fiscal benefits/ laws.

 MY EXPERIENCE
• It was really a tremendous time for me while
working in SARITA TEXTILES.
• I have made a good relation with a lot of people
in my deptt. And other deptt. also.
• It was a two months period (i.e. May- June)
•The experience I have got from my project will be
very helpful to enrich and nourish my career in
the near future.
•
 LEARNINGS
EFFECTIVE SELLING THROUGH


MARKETING:-
• To
plan for the discussion.
• To
present the thoughts in correct logical order.
• To
put technical content in the presentation.
• To
punch the key benefits in terms of consumer
motivation.
• To play upon the customers’ ego, but in a subtle
intelligent manner.
• To probe deeply to gain more insight into the
customers’ mind.
• To prepare for positive results.
 LEARNING CONTD.
CUSTOMER RELATIONSHIP:


• Be friendly and accessible

• Attend customer calls

• Show personal warmth and empathy

• Be punctual on appointments

• Listen to customers – it helps in discovering his known and

unknown requirements.

• Understand - 1) Customer type 2) Product type & value

3) Buying segment 4)Accounting systems

• Solve the customer problems on priority and revert to

customers with replies, even it is negative.
ANY QUESTION REGARDING MY
PRESENTATION

THEN ASK ME