Bumrungrad’s Global Services

Market Strategy
(LATEST DEVELOPMENTS )

ASHOK KUMAR PANDA(07)

MILAN MOHAPATRA(26)
PRANAB SARDAR(33)
SHOVAN DASH(47)
SURJYA KUMAR DAS(55)
 Introduction
• Bumrungrad Hospital is an
internationally accredited, multi-
specialty hospital located in the heart
of Bangkok, Thailand.
• Bumrungrad Hospital  is pronounced
(bahm-roong-RAHT),which means
"care for the people".
•  It was Founded in 1980, today it is the
largest private hospital in Southeast
Asia, with 554 beds and over 30
specialty centres.
• Bumrungrad offers state-or-the-art
diagnostic, therapeutic and intensive
 RECENT DEVELOPMENTS
• Bumrungrad Hospital employs the latest
information and medical technologies.
•  In 2004,the hospital expanded its Heart
Center and Digestive Disease Center,
and upgraded its diagnostics and
therapeutics capabilities to include a new
cardiac catherization lab, 16-slice CT
Scanner, digital mammography and VISX
Star S4 Lasik equipment.
• In 2003, Bumrungrad successfully
performed Thailand’s first liver
transplantation, one of the most complex
medical operations. It is the first private
hospital in Thailand approved for live
 Cont.
• Bumrungrad also offers the new
Greenlight PVP laser procedure,
approved by the US FDA for treating
enlarged prostates.
• In 2004, Bumrungrad formed a
partnership with Naresuan University
Medical School to begin training
medical students.
• This is the first such agreement
between a public and private
institution and will help increase the
 Cont.
• The Faculty of Medicine at Naresuan
University in Pitsanulok and Bumrungrad
Hospital have established the first-ever
public-private teaching and training
programme for medical students
inThailand.
• International Finance Corporation, a
division of the World Bank, owns a 2.5
percent stake in Bumrungrad Medical
Center.
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 Cont.
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• Bumrungrad Hospital was awarded
the Prime Minister’s Export Award
for the best known hospital among
foreign patients.
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 Cont.
• Following the announcement of
Bangkok Bank’s share redemption
plan in 2003,shares were more
than ten times subscribed by
investors keen to invest in
Bumrungrad.


• Visitors to Bumrungrad can enjoy

worldclass dining at the hospital’s
fine Italian restaurant, plus
international favourites like
• In 2007
• American JCI disease specific certification
• In 2008
• Wall Street Journal Asia readers ranked
Bumrungrad first in the Quality category
and fourth overall among most admired
Thai companies.
• Bumrungrad International - the first
hospital in Thailand, won the "Tourism
Authority of Thailand" Award of
Excellence in the category of Health
Tourism at the 7th Thailand Tourism
Awards
• was named “Thailand’s Most Innovative
Company” by Chulalongkorn University’s
School of Business.
• “Best Website for International Medical
• In January 2008, GCS was acquired by
Microsoft's Health Solutions Group
• Bumrungrad was reaccredited by the
US-based Joint Commission
International.
• In 2009
• Great Chefs program - Top local chefs
design menus based on ‘Amazing
Thailand’.
• BIL had planned to acquire Singapore-
based Asia Renal Care Ltd. A kidney
dialysis provider with numerous
clinics throughout Asia, including
Taiwan, Japan, Korea, Malaysia and
the Philippines.
•