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General perspective
GENERAL PERSPECTIVE
Vietnam primarily has a rice-based agricultural economy. The two rich
deltas of the north and south - Red River and Mekong, respectively are
responsible for 18% and 52% of Vietnams rice.
Vietnam is one of the most important rice producers and exporters in the
world with 4 types of rice product in 11 main export markets .

GENERAL PERSPECTIVE
Vietnam Food Association (VFA)
data shows that rice exports from
Vietnam in 2012 reached a record
high of 7.7 million tons, thereby
maintaining its place as the
worlds second largest rice
exporter, following only India.


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Vietnam firms'
opportunities and threats
in the current
international business
context
Vietnam firms' opportunities and threats in
the current international business context.

I. Opportunities
II. Threats
III. Recomendation
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OPPORTUNITIES
I. OPPORTUNITIES
1) The potential markets
I. OPPORTUNITIES
2) Subtaintial demand
I. OPPORTUNITIES
3) Reduction of trade barriers

I. OPPORTUNITIES
4) New technology and production methods

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THREATS
II. THREATS
The demand for higher quality rice from both foreign
and domestic market.

Vietnam rice is perceived as of lower quality.
(Approximately 70 % of Vietnam's rice export is
25%broken categories.)
II. THREATS
II. THREATS
Vietnam rice brand has not been
positioned in the international market
II. THREATS
II. THREATS
MONOPOLY
Control price
Producing high
quality rice is
discouraged
Force to sell at low price

II. THREATS
II. THREATS
- The input costs of fuel, fertilizer, pesticides,
labor costs, continued to increase.
Therefore, a trade surplus of rice industry is
almost negligible .
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RECCOMMENDATION
1 Building a strong brand
Reviews from experts and public
Introduce Vietnam rice to the world market via festival, exhibition,
etc.
Geographical indication
III. RECCOMMENDATION
III. RECCOMMENDATION
2
Eliminate monopoly of VFA
3
Technology support