The Apollo Mission

A promise that redefined Healthcare

Our mission is to bring healthcare of
international standards within the reach
of every individual. We are committed to the
achievement and maintenance of
excellence in education, research and
healthcare for the benefit of humanity
VITAL ELEMENTS
IN OUR VISION FOR
THE FUTURE.
An unwavering dedication
to clinical excellence
A relentless pursuit of expertise
The ever-tender Apollo empathy
Strong focus on future-ready healthcare
through education & research
Dr. Prathap C Reddy
Founder Chairman - Apollo Hospitals Group
Health care industry in India is worth $17 billion
Anticipated to grow by 13% every year.
Healthcare consumes nearly 18% of US GDP
India's expenses on health care sector comprises
5.25% of the GDP.
4 million people in the health care segment
Healthcare sector is estimated to become a US$
280 billion industry by 2020.

GDP contribution by
Health care sector
Market Share of
Competitors
The current market capitalization stands at Rs 14,373.72 crore.
The company has reported a standalone sales of Rs 998.18 crore and a
Net Profit of Rs 81.34 crore for the quarter ended Mar 2014.
Some Competitors:
Birla Pacific Medspa Ltd
Dolphin Medical Services Ltd.
Kovai Medical Center and Hospital Ltd.
Lotus Eye Care Hospital Ltd
Fortis Healthcare Ltd
Chennai Meenakshi Multispeciality Hospital Ltd
Flower of Services of Apollo Hospitals
CORE
Treatment
INFORMATION
Through
websites
Address
Location
Visiting
Hours


SAFEKEEPING
Wheel
chair/streche
rs
Ambulance
Service
EXCEPTIONS
Birthing
Centres
Neonatal ICU
Pediatric
ICU and
wards
BILLING
Online
payment
EMS billing
Patient
Billing
PAYMENT
Through
Credit/Debit
cards
Pricing Strategy of APOLLO HOSPITAL
Quick diagnosis and treatment.
Average stays-7days.
Charged 10-15% less than
top hospitals of Mumbai
and New Delhi .


Distribution strategy of APOLLO HOSPITALS
Apollo Hospitals has around 8500 beds across
53 hospitals in India and overseas.
The health care is being provided by Private
nursing homes, Missionary hospitals and
Government hospitals, with Apollo Hospital
being the first ``for-profit`` private hospital.
Apollo Hospitals stays up to date with the latest
key medical procedures, equipped with services
... The robotic system is a breakthrough in
surgical technology
Promotion strategy of APOLLO HOSPITALS
Quality of treatment.
Word of mouth.
Medical camp.
Medical tourism.
Major Surgery.
Social Networking.
The hospital is starting a nation-wide
`global nurse programme' to train
Indian nurses on par with global
standards.
Become the brand ambassadors of
the Indian healthcare industry.

A BLUE PRINT
SUPPORTED BY
STRONG PILLARS
Clinical Excellence
Tender Loving Care
Cutting Edge Technology
Clear Cost benefit
Academic and research excellence

Pillars
Aimed at raising heart health awareness
A 360-degree communication campaign
Pledge to stay heart healthy on
www.billionheartsbeating.com

BILLION HEARTS
BEATING. A CAMPAIGN
THAT TOUCHED THE
NATION
CSR
BY: POOJA VERMA and
INDRANEEL CHAKRABORTY