Burke

learning and growing through

marketing research-by prashant
pryadarshi
About Us
Our Mission
Our Business Commitments
and Values
 Burke is well known as a full-service, custom
marketing research company. Our reputation
derives from our expertise in defining problems,
developing research designs, executing complex
studies, analyzing data, and interpreting results
to enable our clients to make the most informed
decisions possible. Over the years, we have
expanded our core research competencies in
response to emerging trends in our field. Areas
such as online research and reporting, data
integration, customer loyalty management, and
employee engagement are a few examples of the
capabilities that have allowed us to make even
greater contributions to our clients' decision
making process.
Marketing Research
 Burke is all about asking
the right questions and
getting the right answers.
For over seven decades,
we've been searching,
digging, and probing for
the information you want,
so you can make the
decisions you need. From
uncovering the mysteries
of brand equity to
discovering the endless
research possibilities of
the Internet, Burke is
Observation of data
 your guide to a more
profitable future.
What sets Burke apart from
our competitors?
 At Burke, we believe in a simple formula for success:
First, set rigorous hiring and performance standards to
build a world class staff of researchers. Then, create a
culture of pride, passion, and commitment -
commitment to continuous improvement in inventing
and perfecting the world's best research practices, and
a commitment to providing top notch thinking, support,
and service to our customers. The result is better
business decisions by our customers. Which mean
faster growth, higher profits, and reduced risk, both for
the enterprise, and the individual decision-maker.
 We provide our customers with far more than data or
information. We become valued business partners by
applying superior thinking to research and consulting
assignments to help our customers solve business
problems

Burke provides full service custom marketing research, analysis, and consulting
for consumer and business-to-business product and service companies to help
them understand marketplace dynamics worldwide. Services include product
testing, brand equity research, pricing research, market segmentation, image and
positioning studies, and a wide range of marketing research protocols targeted at
both tactical and strategic business issues.
Burke has been providing marketing research services to blue chip companies
since 1931. There is virtually no product or service category, nor any business or
marketing topic, that we have not researched on behalf of clients in the past 70
years. We have tremendous depth of experience in all forms of research designs,
including telephone, Internet, IVR, mail, mall intercept, and hybrid methods.
Industry Expertise
 Good marketing research depends
on a great deal more than
"canned" solutions to your
problems. It requires
knowledgeable and experienced
people who are familiar with
your industry and the
challenges you face every day.
It takes attention to detail, a
commitment to finding
actionable results, and a belief
in doing things right the first
time.
 When you work with Burke, you
are working with one of the
most respected research
companies in the world. Burke
has a broad spectrum of
industry expertise dealing with
both qualitative and
quantitative methods for solving
marketing problems. Below are
industries where Burke is
especially experienced.

 Agricultural/Chemical
 Computer
Hardware/Software
 Consulting Firms
 Consumer Foods
 Consumer Goods and
Services
 Industrial/Business-To-
Business
 Insurance/Financial
 Pharmaceutical/Healt
h Care
 Telecommunications
 Burke Timeline
1931 Alberta Burke starts Burke Marketing Research as a data collection agency.

1952 Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins
development of the Day-After Recall (DAR) for testing TV commercials.

Late 1960's Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo
and Mexico City.
Mid 1980's Industry image study rates Burke as number one research firm in study design capability and analytical
sophistication.
1990 Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening
and reacting to the "voice of the customer".

1995 Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change
reflects Burke's broader research and consulting activities outside traditional custom marketing
research.

1996 Burke Strategic Consulting Group is established to help clients close-the-loop and to move from data
collection and analysis to implemation of strategic change.

2000 The Employee Engagement & Retention Management Practice Area is formed.

2004 Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP
(Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires
100% ownership of the Burke Institute.
2008
Completes 100% ESOP restructuring.
Top 50 U.S. Marketing Research
Firms
Top 50 U.S. Marketing Research
Firms
Lovely professional
university
BBA[H]MBA
LOVELY HONORS SCHOOL OF BUSINESS
PRASHANT PRIYADARSHI
09257337277
astrastar@yahoo.com