Banning of Advertisement

-Is it Justified????

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 Advertising
It is an important tool of promotion

A non-personal form of communication

Great importance due to tough competition in the market and fast changes in technology

Used for communicating business information to the present and prospective customers

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 Objectives of Advertising

• To introduce a new product

• To support personal selling programme
• To reach people inaccessible to salesman.
• To enter a new market or attract a new group of
customers.
• To light competition
• To enhance the goodwill

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 Introduction
• The process of socialization consist of elements like: literature, family, music,
school, and religion

• Advertising is an important factor in the socialization process, it may promote

materialism, social stereotype harmful product and value of discrimination.

• It also effects on values, lifestyle, and the economic system as a whole.

• Advertising has been criticized for regarding the ethical values of society.

• The objective of the advertising should be accomplished by ethical ways.

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 The Societal Role

• Informs consumers about innovations

and issues

• Mirrors fashion and design trends

• Teaches consumers about new products

• Helps shape consumer self-image

• Perpetuates self-expression

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• Does advertising create or
reflect social values???

– Critics say advertising abuses its

influence on children and
teenagers.

– Critics say advertising creates

social trends, dictating how
people think and act.

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 Issues in Advertising

1. Advertising is manipulative, untruthful or deceptive

2. Bad taste and offensive advertising eg. Sexual appeals

3. Stereotyping

4. Fear and insecurities

5. Promoting harmful products

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1. Advertising is manipulative, Untruthful, or
deceptive:

“Any ad that contains a misrepresentation, omission, or other

practice that can mislead a significant number of reasonable
consumers to their detriment.”

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• This ad is of Killer Heels
by NMA-UK.

• Banned : ruling that it

trivialized and stylized
violence...

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This ads for Marithe &
Francois Girbaud clothing was
banned by Italy's Advertising
Standards Authority because
they found it:

1) disrespects the sacred

2) promotes products to the same
level as religious symbols
3) it offends consumer sensibility
by blurring the line between the
sanctified and the irreligious...

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 2) Bad taste and Offensive Advertising
• It’s becoming more blatant, especially when it’s not relevant
to the product.
– Paris Hilton’s “soft-core porn” ad for Carl’s Jr. restaurants

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• Should sex be used to sell pizza, tacos, and truck parts?

– Should sex only be used to advertise products purchased for

sexual reasons, like clothes or exercise equipment.

– Does it, in fact, distract or hinder the communication or

persuasion to the target?

– Does sex really sell?

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• It is a Gelato Italiano ice-
cream advert which showed
a priest and a nun in a
“seductive pose”

• Kiss between a priest and a

nun is offensive.

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Ad of PONY SHOES

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3) Stereotypes
• A stereotype is a representation of a cultural group that
emphasizes a trait or traits that may or may not communicate an
accurate representation.

• Common problems include:

– Gender stereotypes
– Body image and self-image
– Racial and ethnic stereotypes
– Cultural differences in global advertising
– Age-related stereotypes
– Advertising to children

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 A judge has ordered Pepsi to withdraw a television commercial
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that has angered child-labour activists.

The commercial depicts a ten-year old boy carrying pepsi to the Indian cricket
•team, negotiating a difficult route to them, finally emerging from an underground
tunnel.

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Example :body and self image

This image portraying unrealistic

beauty are to blame for body and self
esteem issues.

This photo can lead people to believe

in a reality that does not actually exist,
and have a detrimental effect on
adolescents.

Many young people, particularly girls,

do not know the difference between
the virtual and reality, and can develop
complexes from a very young age

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•This ad is of Australia Tourism
( SO WHERE THE BLOODY HELL ARE YOU?)

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• This ad was published in UK

• The barcode is placed on

Tony’s Blair upper lip made
him resemble Hitler

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5) Fear and Insecurities

This the ad of
Energizer

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 6) Promoting Harmful Products
• Advertising promotes cigarettes and alcohol
products as targeting as fun loving, healthy and
adventurous.

• These products contains Nicotine, it is injurious to

health.

• Some of these ads are banned to discourage their

sales.

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CAMPARI WINE

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O
T
H • Label information
E
R • Packaging graphics

• Packaging safety
I
S
S • Environmental implication of packaging
U
E
S
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 How is advertising regulated?

Laws

Government regulations and regulatory bodies

Media

Industry self regulation

Public/community organizations
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Who’s Looking Out For You?
ARC = Advertising Review Council
AAAA = American Association of
Advertising Associations
NAB = National Advertising Bureau
NARC = National Advertising Review
Council
(operating arms NAD/NARB)
NAD = National Advertising Division
of the
Better Business Bureau (BBB)
– NARB = National
Advertising Review
Board

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 Who’s Looking Out For You?

• Federal Trade Commission (FTC)

– Deceptive Advertising

• Food & Drug Administration (FDA)

– Labeling, Packaging of Foods, Cosmetics and medicines.

• Federal Communication Commission (FCC)

– Jurisdiction over Radio, TV, Telephone, Satellite, Cable
and Internet.

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 Unfair Advertising

• Advertising practice is considered unfair when:

– It causes substantial harm that a consumer or competitor may

not reasonably avoid

– It leads to monetary or unwarranted safety and health risks

– It might encourage undesirable or harmful behavior

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• Glaceau Vitamin water ad banned as
misleading promoted by Coca Cola

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Minute Maid Orange Juice claims to have more
“food energy” than tomato juice, while failing to
mention that “food energy” is really defined as calories.

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 Effects of Advertising on Values and
Lifestyle

Appeal Promotes
Status Envy, pride, social competitiveness
Fears Anxiety
Novelty Disrespect for tradition, durability,
experience or history
Youth Reduced family authority
Sex Promiscuity

The effects could be Positive or negative

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 Some Example of Banned Ad’s
• The Indian government suspended a television advertisement for
Axe men's deodorant, made by Mumbai-based Hindustan Unilever
Ltd.

• The ad shows a man transform into a walking chocolate figurine

after spraying himself with Axe's Dark Temptation deodorant. As he
walks through the city, women throw themselves at him, licking and
biting off various parts of his body.

• The Ministry of Information and Broadcasting stopped the ad from

broadcasting after receiving a complaint from a viewer who found
offensive a shot of a woman biting the chocolate man's bottom.

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2) An Amul Macho ad which shows a young woman comes to a river
to wash her husband's clothes. She pulls a pair of men's boxer shorts
from the laundry pile and begins to wash them by hand, giving sultry
looks to the camera and throwing her head back in a suggestive
manner. The ad ends with a breathy female voice saying: "Amul
Macho. Crafted for fantasies.“

3) Ministry of Information & Broadcasting has banned the transmission

and re-transmission of the an advertisement of "Lux-Cosy
Undergarment" for being indecent, vulgar and suggestive. The
offensive ad shows semi clad male and female model and a dog.

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 Some
more
disgusting ads…

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• This ad is not targeting
pregnant women, but may be
to the significant male
companions of pregnant
women, who wish their
pregnant partners could still
(or still desired to) wear hot
pants or bikinis.

• This is a ad of beer in which

there is no use of showing
pregnant woman.

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Would anybody like to buy Orangina???
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Don’t you think its offensive??

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Do you think its an effective ad??

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Is there any need of showing this picture to sell whisky??

Do you think it can increase sales??

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 Conclusion
• Advertising attracts as much criticism by
promoting socially harmful products like;
liquor and cigarettes especially to youth.
• Advertising is most effective tool for
promoting products but now these days
many unethical things are shown through
ads
• Does sales get effected by showing these
vulgar ads

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