CROSS-CULTURAL

COMMUNICATION
What is meant by cross-cultural
communication??
Intercultural communication is defined as communication
among peoples of different cultural,religious,social and
educational backgrounds.
Cross-cultural communication refers to the capability of
successfully forming,fostering and improving relationships with
members of a culture different from ones own
Culture may differ from region to region within or across the state
or country. It may involve slang in communication, language
remaining the same.
Cross cultural communication is an essential component of
cross-cultural management.

Parameters of cross-cultural
communication
High and low context cultures
Non-verbal, oral and written
Interdisciplinary orientation
Cultural diversity
Tolerance
High and low context cultures

Context is the most important cultural dimension and also
immensely difficult to define.
The idea of context in culture was an idea put forth by an
anthropologist by the name of Edward T Hall.
Hall breaks up culture into two main groups: High and Low context
cultures. He refers to context as the stimuli, environment or
ambiance surrounding the environment.
Depending on how a culture relies on the three points to
communicate their meaning, will place them in either High or Low
context cultures.
Non-verbal, oral and written

Non-Verbal contact involves everything from something as obvious as eye
contact and facial expressions to more discrete forms of expression such as the
use of space. Experts have label the term Kinesics to mean communicating
through body movement
Eye contact is the key factor in setting the tone between two individuals and
greatly differs in meaning between cultures. In the Americas and Western Europe
eye contact is interpreted the same way, conveying interest and honesty
Facial expressions are their own language by comparison, and universal
throughout all cultures.
Oral and written communication is generally easier to learn, adapt and deal with
in the business world for the simple fact that each language is unique

Interdisciplinary orientation
Cross-cultural communication endeavours to bring together such
relatively unrelated areas as cultural anthropology and established
areas of communication.
Its core is to establish and understand how people from different
cultures communicate with each other. Its charge is to also
produce some guidelines with which people from different cultures
can better communicate with each other.
Cross-cultural communication, as in many scholarly fields, is a
combination of many other fields. These fields
include anthropology, cultural studies, psychology and
communication..
Cultural diversity

Cultural diversity is the quality of diverse or different cultures
The phrase cultural diversity can also refer to having different cultures
respect each other's differences.
The phrase "cultural diversity" is also sometimes used to mean the
variety of human societies or cultures in a specific region, or in the
world as a whole.
Cultural diversity is tricky to quantify, but a good indication is thought
to be a count of the number of languages spoken in a region or in the
world as a whole.
Cultural diversity is the key to effective cross-cultural communication.
Tolerance
Tolerance or toleration is a fair, objective, and
permissive attitude toward those whose opinions,
practices, race, religion, nationality, etc., differ from
one's own.
It is likely that difficult situations may araise as a result of
misunderstanding or ego problems while dealing with
persons from different cultures.
Some guidelines for cultivating tolerance
Keep the teams mission in mind always
Maintain the cohesiveness of the team
Protect the interests of the other team members
Adhere to the provisions of national law that govern your activities.
never violate these.