INSTITUTIONS AND AUDIENCES

FILM INDUSTRY
LESSON 12
KEY TERMS
DATE: THURSDAY 5TH NOVEMBER 2009
TIME: 3.30PM
PLACE: ROOM 63
 AIMS
1. To consider key terms already covered in
this unit

2. To introduce new key terms for the second

half of this unit
 BINGO

Sketch out a grid like this one on

a blank piece of paper.
 BINGO
1. Production
In a random order, write in the number 2. Subsidiary
of the terms you know best.
3. Distribution
4. Marketing
As the numbers are read out circle the 5. Exhibition
ones which you have.
6. Horizontal Integration
7. Vertical Integration
Once you have a horizontal line, shout 8. Hollywood Film
‘LINE!’
9. Independent Film
10. Target Audience
Once you have all nine numbers, shout 11. Institution
‘BINGO!’
12. Dialogue
13. Mise-en-Scene
You will be expected to give definitions 14. ‘Kitchen Sink’ Social Realism
for your terms.
15. Representation of Britishness
 NEW KEY TERMS
There are four other key concepts your exam response
should address.:

•SYNERGY
•CROSS-MEDIA CONVERGENCE
•NEW MEDIA TECHNOLOGY
•TECHNOLOGICAL CONVERGENCE

Over the coming weeks we will explore how these ideas

affect Film Four and their ability to target audiences.
 SYNERGY
A mutually beneficial relationship between two or more
institutions to promote their products in one media
text.

Business deals are created between institutions who

stand to benefit from reaching the same audience at
the same time.

How does this clip make use of synergy? (5 mins)

Can you think of an example of synergy in The Boat That
Rocked? (2 mins)
 CROSS MEDIA CONVERGENCE
The use of multiple media forms by a media company to
increase the awareness of or possible audience for a media
product.
Newscorp owns the following media companies (as well as many
others):
Newspaper – The Sun, News of The World, The Times & The London
Paper
Film – 20th Century Fox, Fox Searchlight
Music – MySpace Records
Books – Harper Collins Publishing
TV – BSkyB, ITV (17.5%),
Internet - MySpace, IGN
If Fox were releasing a new film, how would cross media
convergence be advantageous in marketing it? (5 mins)
When considering Fox’s home exhibition how would cross
media convergence be advantageous? (5 mins)
 NEW MEDIA TECHNOLOGY
The emergence of digital, computerised, or
networked information and communication
technologies in the later part of the 20th
century.

How do you use digital technology to produce

media? (5 mins)
How do you use digital technology to consume
media? (5 mins)
 TECHNOLOGICAL CONVERGENCE
The combination of a variety of different digital
technologies into one piece of hardware

How can these technologies be used to consume

media?

PC (5 mins) I-Phone (5 mins)