HP LAPTOP

Dayanand Nadar 09
Nirav Bhanushali 32
Ashish Thakkar 04
Vijeta Padia 57
Kavit Sutaria 22
Sambardhana Debroy 47
Maninder Singh Suri 27
Overview Of Laptops
Market Growth


Preference

Major Players
Introduction
Laptops were originally considered to be "a small
niche market" and were thought suitable mostly
for "specialized field applications" such as "the
military, the Internal Revenue Service,
accountants and sales representatives".
But today, there are already more laptops than
desktops in businesses, and laptops are
becoming obligatory for student use and more
popular for general use.
In 2008 more laptops than desktops were sold in
the US and it has been predicted that the same
milestone will be reached in the worldwide
Maninder
market as soon as late 2009.
Laptop sales-2002-2008

•Annual sales grew by 114%

•Households accounted for 44% of the market growing 150%,
Businesses accounted for 56% of the market growing 93%

Maninder
Market Share and Growth

The laptop market in India grew by 84.8 per

cent Maninder
HP INDIA
Company Information
Hewlett-Packard Company commonly referred
to as HP, is a technology corporation
headquartered in Palo Alto, California, United
States; with offices at the old Compaq Campus in
Houston, Texas.
HP is the largest technology company in the world
and operates in nearly every country. HP
specializes in developing and manufacturing
computing, storage, and networking hardware,
software and services.
Major product lines include personal computing
devices, enterprise servers, related storage
devices, as well as a diverse range of printers Kavit
and
HP is the largest worldwide seller of personal
computers, surpassing rival Dell, according to
market research firms Gartner and IDC reported
in January 2008.
The gap between HP and Dell widened
substantially at the end of 2007, with HP taking a
near 3.9% market share lead.
HP is also the 5th largest software company in the
world.
In 2008 HP retained its global leadership position in
inkjet, laser, large format and multifunction
printers market.
Also HP become #2 globally in IT services as
reported by IDC & Gartner. It is one of the only
American PC-focused computer companies
publicly traded under the NYSE. Kavit
ABOUT HP
 HP Pavilion is a line of personal computers produced by
Hewlett-Packard and introduced in 1995.
 The name is applied to both desktops and laptops for the
Home and Home Office product range.
 When HP merged with Compaq in 2002, it took over
Compaq's existing naming rights agreement. As a result, HP
sells both HP and Compaq-branded machines. Computers
can be ordered either directly from the factory or over the
phone, and can be customized through choosing desired
specifications.
 Take Action. Make Art
 HP and MTV held a contest for young people around the world
to help design a special edition HP notebook.
 The theme: the cause that is most personal to you. It all
starts with your personal view. Imagine that your design is
a positive thought, a belief, a message you want to tell the
world.
 Your take on how to make our planet or your community aNirav
Model’s of HP
HP PAVILION
HP MINI
HP TABLET
HP COMPAQ
SWOT ANALYSIS
 S T R E N G T H S W E A K N E S S E S


Bigger name in the Later entry into skin
market segment.
Trust of People DELL Beats HP in

HP. is the market leader promoting Business

beating its biggest model
competitor DELL
Has a great dealership
chain in the market.
Better after sales
service

 Ashish
 O P P U R T U N IT IE S T H R E A T S


Introduction of touch DELL with plan to set

pad and think pad service center across
expected to boost India would prove to be
company’s sale biggest threat
Opportunity to grow SONY capturing people’s
since laptop market is
emerging in India vision with design
specification model
Already a market leader
so great opportunity
to be the king of
market.
Low on price and High
on configuration
Ashish
Questionnaire
Research Objective
Which is the most commonly used laptop in the
market.


What influences people to buy a particular

laptop.


What is the penetration level of HP in the

market.

To identify customer needs.


 (Note: All Data were collected on market research done on 100 people)


Sam
 1) Do you have a laptop ?

Sam
2 ) W h ich co m p a n y ’ s la p to p d o yo u u se ?

Sam
3 ) T h e p u rp o se o f o w n in g a la p to p ?

Sam
4) Do you use HP?
a) yes
b) no
c)

5)If HP, which Model would you prefer?

a)HP Mini 15
b)HP Mini 17
c)HP Mini 12.1
d)HP Pavilion 15
e)HP Pavilion 17
f)HP Pavilion 12.1
g)HP Compaq 17
h)HP Compaq 15
i)HP Compaq 12.1 Models chosen by people *

Vijeta
6) What would influence your buying decision
while buying a HP Laptop? (Tick as many as
applicable)
 

a)Performance
b)Configuration
c)Design
d)Touch Screen
e)Price
f)Any other (specify)
 

Vijeta
  7)Would you suggest any changes for HP
Laptop in the following fields?
 


a)Design 44%
b)Pricing 13%
c)Configuration 23%
d)Quality 11%
e)Any other (specify) 9%



Vijeta
  8)Why would you not buy an HP ?
 


a)Looks. 20%
b)Pricing. 44%
c)Configuration 16%
d)Quality. 02%
e)Any other (specify). 18%


Vijeta
  9)Which laptop do you like the most ?
 
 Rank
a)HP. 3
b)SONY. 4
c)DELL. 1
d)COMPAQ. 2
e)LENOVO. 5
f)ACER. 6
g)TOSHIBA. 7
h)Any other (specify).


Daya
10)Yo u se e k in fo rm a tio n re g a rd in g la p to p s
b e fo re b u yin g it fro m

Daya
  11)What influences you to buy your preferred
HP?


a)Friends. 1
b)Neighbors. 5
c)Advertisements. 2
d)Self Experience. 3
e)Any other (specify). 4


Daya
1 2 ) W h a t is th e p rice ra n g e yo u lo o k o u t fo r
w h ile b u yin g th e la p to p ?

Daya
  13)While purchasing a HP, what would you
usually go for?
 


a)Configuration 33%
b)Speed 44%
c)Design 10%
d)Size 13%

Daya


Something about you

 

 

 Name : _____________________________


 Occupation : _____________________________


  
 Age group :
1.< 25 2. 25—34 3. 35-44 4. 45-54 5. >54 


 Address : _____________________________
 _____________________________



Recommendation
HP is one of the best laptops available in
market
Good after sale service
Offers good configuration at attractive price
Finally as a team our group recommends HP
based on personal usage experience