ECE 507

Emerging Technologies
Susan W. Hall, PhD
shall10@gmu.edu
susan.hall@njvc.com


Agenda – Session 1
 Introductions
 Course Description
 Informal Student Survey
 Identifying Technologies of Interest
 Topics for Discussion
 Managing Emerging Technologies
 A Different Game
 The Three Worlds of IT

Introductions
Susan W. Hall

 George Mason, BA, Geography
 George Washington, MS, Information Management
 George Washington, PhD, Engineering Management, Systems
Engineering

 Department of Defense/Intelligence Community
• Defense Mapping Agency
• National Imagery and Mapping Agency
• National Geospatial-Intelligence Agency
• Department of Homeland Security

 Private Sector
• L1 Identity Solutions, Vice President, Business Development
• NJVC, Senior Vice President, Corporate Strategy and Development
Introductions
 Students
 Name
 Education
 Work Background
 Emerging Technology Interests
 Speaker Expectations

Course Description
 Lectures, readings, case studies introducing
concepts of IT systems, technology insertion,
technology management.
 Discussion of governmental and societal
influences on technology emergence.
 Discussion of near, mid, and long term
technologies.
 Extensive student participation.
Grading Policy

 15% Test
 40% Final report
 45% Class participation (includes
attendance and discussion)
Reports Overview
Final presentations

 Individual or Group presentations
 How a new technology was identified, developed, implemented
 Must incorporate some of the ideas discussed on technology emergence,
speciation, lack of willingness to take risk, or taking-on too much risk.
 Should address technology alternatives and why they were not selected. Discuss
possible future of the technology and leadership requirements.
 Include additional information discussed in class, for instance on government or
societal influences on research leading to market.
Definitions
 Information technology (IT), as defined by the Information
Technology Association of America (ITAA):
• "the study, design, development, implementation, support or
management of computer-based information systems, particularly
software applications and computer hardware

 Emerging technologies is a general term used to denote:
• Significant technological developments that broach new territory in
some significant way in their field.
• Knowledge base is expanding
• Innovative application to existing markets




Introduction to Emerging Technologies
2013 Top Technology Priorities:

 Securing the IT environment
 Managing and retaining data
 Managing risk and compliance
 Ensuring privacy
 Leveraging emerging technologies
 Managing system implementation
 Enabling decision support and managing performance
 Governing and managing IT investment/spending
 Preventing and responding to fraud
 Managing vendors and service providers
Introduction to Emerging Technologies
Top 10 CIO Business and Technology Priorities in 2013

 Increasing enterprise growth
• Analytics and business intelligence
 Attracting and retaining new customers
• Mobile technologies
 Reducing enterprise costs
• Cloud computing (SaaS, IaaS, PaaS)
 Creating new products and services (innovation)
• Collaboration technologies (workflow)
 Delivering operational results
• Virtualization
 Improving efficiency
• Legacy Modernization
 Improving profitability (margins)
• IT Management
 Attracting and retaining the workforce
• CRM
 Improving marketing and sales effectiveness
• ERP Applications
 Expanding into new markets and geographies
• Security

Source: Gartner Executive Programs (January 2012)
Introduction to Emerging Technologies
Suggested topics for presentations:

Social and Digital Media Consumerization
 Web Services
http://www.youtube.com/watch?v=QUCfFcchw1w

Consumerization
Virtualization
IT Repurposing
http://www.youtube.com/watch?v=TN7-8PDeWCk

Mega Trends in IT – we are in the 4
th
wave of IT – Ubiquitous Computing
• Dynamic Engagement – not just transaction based
• Dynamic Enterprise – always on and connected
• Dynamic Resourcing - everything as a service
• Dynamic Analytics – Big Data
• Dynamic Automation – drives optimization
• Dynamic Security – seamless, integrated, pervasive
http://www.youtube.com/watch?v=HGzye0yGKgA&feature=related

MIT Emerging Technology
http://www2.technologyreview.com/tr10/

Introduction to Emerging Technologies
Suggested topics for presentations cont.:

Introduction to Emerging Technologies
 Wharton School – purpose of the book:
 Examines management challenges posed by
emerging technologies
 Looks at priority issues of emerging technology
management:
 Evaluation of emerging technologies
 Designing and managing alliances
 Strategies for participating in emerging technologies
 Developing products for new markets
 Designing organizations to compete
 Managing intellectual property
 Evolution of emerging technology-based industry

Introduction to Emerging Technologies
 Organization of the book:
 Part I – looks at technology development, frameworks
for evaluating technologies, and the role of gov’t in
emerging technologies
 Part II – looks at markets for new technologies
 Part III – discusses strategy making for emerging
technologies
 Part IV – reviews internal and external financing and
investment approaches
 Part V – discusses reshaping organizations

Introduction to Emerging Technologies
 A Different Game:
 Industry is being transformed
 The knowledge base is expanding
 Application to existing markets is undergoing
innovation
 New markets are being created

 Three challenges for success:
 Coping with great uncertainty and complexity
 Keeping up with accelerating change
 Developing new competencies

Introduction to Emerging Technologies
 Need for New Management Approach:
 Different Rules
 New Tools
 Shift in Thinking
 Need to engage in the following practices:
 More fluid organizational context
 More robust and adaptive strategy making
 Staged resource allocation
 Market exploration
 Adaptive technology development

Introduction to Emerging Technologies
 Playing the Game:
 Some technologies succeed and some fail
 Palm Pilot vs Apple’s Newton PDA
 Key lessons learned:
 Incumbents can be at a disadvantage
 Knowledge assets outweigh physical assets
 Understand how customers use the technology
 Learn from experiments
 Don’t go for the big market all at once
 Understand the role of government
 Use partners
 Use flexible planning
 Employ new strategies for financial assessment

“Need the right technology at the right time”
Introduction to Emerging Technologies
 Living with Paradox:
 Managers of emerging technology need to become more
comfortable with high levels of complexity and paradox:
 Have a strong commitment but keep your options open
 Winners are often pioneers, but most pioneers fail
 Strategies should build on existing competencies but
organizational separation is often required for success
 Competition is intense and brutal, yet winning requires
collaboration


“There is always an easy solution to every human problem-neat,
plausible and wrong.”
CASE STUDY
Mastering the Three Worlds of
Information Technology
The Three Worlds of IT
 IT spending per employee increased 240%, 1987-2004
 Abundant and rapidly growing list of technologies
 Failures and catastrophes
 Managers ignore at their peril – instead they must help
select technology, support adoption and ensure use
 IT is latest in series of General Purpose Technologies
(electric power, transistor, laser)
• “Crucially GPTs deliver greater benefits as people invent or
develop complements…”
• IT is somewhat unique
 Some can deliver results without complements
 Others allow complements to emerge
 Others impose everything all at once

Three Categories of IT
 Function IT
• Ducati
• Enhanced capacity to experiment
• Increased precision
 Network IT
• Dresdner, Kleinwort, Wasserstein
• Facilitate collaboration
• Allow expressions of judgement
• Foster emergence
• STRATCOM, Cheyenne Mountain
 Enterprise IT
• CVS
• Redesigning business processes
• Standardizing workflows
• Monitoring activities and events
Managing the Three Types
 Selection
• Everyone else is doing it!
• $130B spent on IT that was never used
• Must focus first on the business case and need
 Adoption
• FIT – managers must find ways to complement
• NIT – Set norms for participation
• EIT – Managers must dictate


“Managers must know when to pull the plug”

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