SWOT & PEST Analysis

Prepared by
K. Sasikumar
 SWOT Analysis

PRESENT

CONTROLABLE
ENVIRONMENT

STRENGTH WEAKNESSES
INTERNAL

TO MAKE USE OF TO MINIMIZE

POSITIVE FACTOR NEGATIVE FACTOR

ENVIRONMENT

CONTROLABLE
ENVIRONMENT
EXTERNAL
EXTERNAL

TO DEVELOP TO OVERCOME

UN
OPPORTUNITY THREAT
PreparedFUTURE
by: K.Sasikumar 2
 Used on a Business Idea
SWOT Analysis
I. Product (what are we producing?)
II. Process (how are we producing it?)
III. Customer (to whom are we selling it?)
IV. Distribution (how does it reach them?)
V. Finance (what are the prices, costs &investments?)
VI. Administration (and how do we manage all this?)

Prepared by: K.Sasikumar 3

 Strengths
• Competitive advantages?
• Resources, Assets, People?
• Experience, knowledge, data?
• Financial reserves?
• Marketing - reach, distribution, awareness?
• Innovative aspects?
• Location and geographical?
• Price, value, quality?
Prepared by: K.Sasikumar 4
 Weaknesses
• Lack of competitive strength?
• Financials?
• Timescales, deadlines and pressures?
• Continuity, supply chain healthiness?
• Reliability of data, plan predictability?
• Morale, commitment, leadership?
• Processes and systems, etc?

Prepared by: K.Sasikumar 5

 Opportunities
• Market developments?
• Competitors' weakness?
• Technology development and innovation?
• New markets, vertical, horizontal?
• Niche target markets?
• New Unit Selling Prices?
• Business and product development?
• Volumes, production?
• Seasonal, weather,Prepared
fashion influences?
by: K.Sasikumar 6
 Threats
• Political effects?
• Environmental effects?
• Market demand?
• New technologies, services, ideas?
• Sustaining internal capabilities?
• Obstacles faced?
• Loss of key staff?
• Economy - home, abroad?
• Seasonality, weather effects?
Prepared by: K.Sasikumar 7
 Used on a Business
Idea
PEST Analysis
I. a company looking at its market
II. a product looking at its market
III. a brand in relation to its market
IV. a local business unit
V. a new market or launching a new product
VI. an investment opportunity

Prepared by: K.Sasikumar 8

 Political
• Ecological/environmental issues
• Current legislation home market
• Future legislation
• Government policies , term and change
• Trading policies
• Funding, grants and initiatives

Prepared by: K.Sasikumar 9

 Economical
• Home economy situation
• Home economy trends
• Taxation specific to product/services
• Seasonality/weather issues
• Market and trade cycles
• Specific industry factors
• Market routes and distribution trends

Prepared by: K.Sasikumar 10

 Social
• Lifestyle trends
• Consumer attitudes and opinions
• Media views
• Brand, company, technology image
• Consumer buying patterns
• Fashion and role models
• Major events and influences
• Buying access and trends
• Ethnic/religious factors
Prepared by: K.Sasikumar 11
 Technological
• Competing technology development
• Research funding
• Associated/ dependent technologies
• Replacement technology/solutions
• Maturity of technology
• Manufacturing maturity and capacity
• Information and communications
• Consumer buying mechanisms/ technology
• Technology access, licensing, patents
Prepared by: K.Sasikumar 12