By:

Gautam Kumar 14023

Harsh Kumar 14024
Hemanshi Dawar 14025
Ishank gupta 14027


Advertising is defined as any paid
form of non personal presentation
and promotion of an idea, goods or
services by an identified sponsor.

The best advertising is done by
satisfied customers.

Advertising has the impersonal contact and
gives message to the receiver. The advertiser
uses visual media like newspapers, magazines,
radio, television, posters and pamphlets. There
is no feedback to know the response from the
people. Advertising is directed towards
consumers. This leads to more expenses and so
the things become an costly affair.
a) To inform
b) To persuade
c) To remind

After determining the advertising the
objectives, the company next sets its
adverting
Budget for each product. The role of
advertising is to effect demand for the
product.
However some specific factors are that should
be considered when the setting the
advertising budget.

A large advertisers can spent the same amount
on advertising, yet have very different results
studies show that creative advertising message
can be more important to advertising success
than the number of dollars spent.

The purpose of advertising is to get consumers
to think about or react to the product company
in certain way. People will react only if they
believe that they will benefit form doing o.
Effective message consist of customers benefit,
creativity, Meanings, distinctive in nature
Another major promotion tool ism public relations building good
relations with the companies various publics by obtaining favorable
publicity, building up a good Corporate image and handling off
unfavorable rumors, stores and events. The old name for marketing
public relations was publicity, which was seen simply as activities to
promote a company or its products by planting news about it in
media not paid for by the sponsor. Public relations are much
broader concept that includes publicity ass well as many other
activities. Public elations department may perform following
functions.
a) Press relations Creating and placing news worthy
information in the media to attack attention to a
person, product or service.

b) Produce publicity Publicizing specific products.

c) Public affairs Building and maintaining national or
local community srelations.

d) Lobbying Building and maintaining national or local
community relations.

e) Investors relations Maintaining relationship with
shareholders and others in the financial community.

f) Development Public relations with donors or
members of non profit organization to gain financial or
volunteer support.

Publicity is a non-personal not paid stimulation
of demand of the products or services or
business units by planting commercially
significant news or editorial comment in the
print media or by obtaining a favorable
presentation of it upon radio, television or
stage.



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