Introduction SRS Value Bazaar retail store chain offering home care, personal care, foods and groceries and much more under one roof. SRS Group entered into the business retail in 2000 under SRS Limited company. 40 stores and covering 150,000 sq area in Delhi/NCR Region
SRS Limited Jewels Cinemas Hotels and F&B Retail SRS Banquets Finances Global Securities SRS Value Bazaar Processed Foods Personal Care Home Care Groceries Confectionary Frozen Foods Beverages Fruits and Vegetables Liquor SRS RETAIL Objective To analyse the front end activities from point of view of a customer. To observe the backend activities in terms of implicit and explicit services provided by the company Scope We will observe the activities of SRS value bazar in Noida and Faridabad and our main focus will be on the activities involved in overall buying of customer Flow Diagram
Front End Standard Operation Procedure(SOP) Terms Of Trade(TOT) Baggage Collection Issue Token Send Baggage To Cloak Room First Welcome Party (Guard) Customer Care Executive(CCE) Service Flow Chart Primary Products Secondary Products(Impulse Buying) Billing Counter (Tills) Cashier Scheme Counter Exit Entry Point Entry Entry Counter 1 Baggage Exit Billing Counter
Back End Inventory Storage Truck Owned by SRS Warehouse Team Automatic Replenishment System START POINT Procurement/ Purchase Warehouse Logistics Store Level Floor Display Stacking Customer Supporting Facility Location with parking 4000 sq. feet area Existing System Internal Setup Shelves 8 feet, 5 feet Promotion shelves U shaped setup Existing System Information Newspaper, Leaflets Tags On Products Existing System Explicit Service Training of 15 days Free Home Delivery Existing System Implicit Service Atmosphere: Song selection Trolleys & Ushers Security by Cameras Existing System Recommendation
Express counters: For less than 10 products there should be an express counter so as to cater to fast moving customers.
Introduce online shopping portal for ease of access this has to be clubbed with home delivery. So a proper logistics system has to be in place before introducing such portal.
Flash slips: A form containing list of products available in the outlet which will be filled by the customers so that they can get all the required materials at the cash counter and can checkout other stuffs available in the store. THANK YOU