Jockey

Deciphering the story behind success

Flow of Presentation
Inception
Franchise model with Page Industries in India
Initial market conditions and competitors
Penetration in Indian market
Advertising Perspective
Distribution network
Meeting needs of evolving market
Current product portfolio
Future strategy
Page Industries Limited is an India-based company. It is engaged in the
business of manufacturing garments

The company was set up in 1994 with the key objective of bringing the
world renowned brand JOCKEY to India. Its promoters, Genomal
family, had then been associated with JOCKEY International Inc. for 50
years as their sole licensee in the Philippines.

The Company is the licensee of JOCKEY International Inc. (USA) for
manufacture and distribution of the JOCKEY brand innerwear/leisurewear
for men and women in India, Sri Lanka, Bangladesh and Nepal

Inception
In the early 1990s, when globalization was just unfolding in India,
innerwear was a low involvement category for consumers. There was no
organized international innerwear brand retailed in India. Page Industries
Ltd identified this need and introduced a wide range of quality products for
men and women employing modern global marketing and distribution
methods.

The company commenced operations in the year 1995 with the
manufacturing, distribution and marketing of Jockey products. As of end
of July 2012, the companys workforce numbered 13,000 people with
manufacturing operations spread over ten plants in Bangalore, totaling
1,050,000 square feet of space

Page Industries commands wide spread pan India distribution
encompassing over 23,000 plus retail outlets in 1,200 cities and towns and
has revolutionized the innerwear market by launching exclusive JOCKEY
outlets across India numbering 79 as of September 2012.
Early 1990s
In 2005 and 2009, the company was awarded the "best licensee of the
year" by Jockey International Inc., as recognition for its outstanding
achievement in establishing and strengthening the JOCKEY brand as a
market leader in India

In 2010, the Company bagged the "International Licensee of the Decade"
award for achieving record growth year after year, offering world class
products and maintaining global quality standards across all operations

Page Industries was honored by Jockey International Inc. with the
International Licensee of the year award for 2012-2013, outperforming
140 other countries where the Jockey brand is present. This award was
given in recognition of outstanding brand building, consistent healthy
growth in sales, and remarkable product development and innovation in
our markets
Awards and Recognitions
In the 2012 Page Industries added another feather to its cap by becoming
the exclusive licensee of Speedo International Ltd. for the manufacture,
marketing and distribution of the Speedo brand in India

Speedo products include swimwear, water shorts, apparel, equipment and
footwear. The Speedo brand is now available in 410 stores including large
format stores in 12 cities and two Speedo exclusive brand outlets located
in Delhi and Bangalore

Speedo is the number one brand and product choice for swimmers around
the world. While swimwear in India is still at a nascent stage, the
prospects for this category are exciting

Page Industries is proud to partner with this brand and are sure that with
Speedos product technology and marketing leadership, juxtaposed with
Page Industries expertise in manufacturing and distribution, this will be a
very promising partnership.
Speedo International Ltd.
Product Portfolio
Male Product Portfolio
3D Innovation
Zone Stretch Range
Comfort Stretch Range
Gold Edition
Elance Range
Zone Range
Modern Classic Range
Sport Performance Range
POP Colour
24 X 7 Women Range
Men's Thermal Range
Female Product Portfolio
Active Range
Lace Essence Range
Signature Stretch Range
Fashion Stretch Range
Soft Wonder Range
Comfies Range
Simple Comfort Range
Next Generation Range
24 X 7 Women Range
Womens Thermal Range
Kids Product Portfolio
Kids (Boys) Range
Kids (Boys) Range
Kids (Girls) Range