Company Introduction

PepsiCo entered India in 1989

One of the largest food and beverage company in India

Household name, trusted across the country

38 beverage bottling plants and 3 food plants

Includes iconic brands like Pepsi, Kurkure, Lays, Tropicana 100%, Quaker
Oats and Gatorade.
Company Mission: To be the world's premier consumer products company focused on
convenient foods and beverages. We seek to produce financial rewards to investors even
as we provide opportunities for growth and enrichment to our employees, our business
partners and the communities in which we operate. And in everything we do, we strive
for honesty, fairness and integrity.

Company Vision: PepsiCo's responsibility is to continually improve all aspects of the
world in which we operate environmental, social, economic creating a better
tomorrow than today.

Beverages
7UP
Aquafina
Duke's
Gatorade
Mirinda
Mountain
Dew
Nimbooz
Pepsi
Slice
Tropicana
Food
Cheetos
Kurkure
Lays
Lehar
Namkeen
Quaker
Oats
Uncle
Chipps
STRENGTHS
Product diversity
Extensive distribution channel
Competency in mergers and
acquisitions
8 brands earning more than 1000
crore rupees a year
Successful marketing and
advertising campaigns
Complementary product sales
Proactive and progressive

WEAKNESSES
Low pricing
Questionable practices (using
tap water but labeling it as
mountain spring water)
Much weaker brand awareness
and market share in the world
beverage market compared to
Coca-Cola
Too low net profit margin

OPPORTUNITIES
Growing beverages and snacks
consumption in emerging markets
(especially BRIC)
Increasing demand for healthy food
and beverages
Further expansion through
acquisitions
Bottled water consumption growth
Savory snacks consumption growth

THREAT
Changes in consumer tastes
Water scarcity
Decreasing gross profit margin
Legal requirements to disclose
negative information on product
labels
Strong dollar


PRICE
Versatile Pricing strategy :
Slightly highly priced products such as
Gatorade, Tropicana 100%
Medium priced products such as Pepsi,
7up

PRODUCT
Beverages: Pepsi, 7up, Gatorade,
Tropicana, etc
Food: Lays, Kurukure, Cheetos, Quaker
Oats, etc
PROMOTION
Cool, Hip promotions
Celebrities and brand ambassadors
Print medium, internet, TV, etc
PLACE/DISTRIBUTION
Extensive network of distribution.
Depends on nature of product
Exclusive, selective or Intensive

Market
Strategies
Segmentation

Geographic
Region- India, Urban Rural
Climate Hot and dry

Demographics
Age 14- 30 years
Gender- Male and female
Family lifestyle-
Married/Unmarried
Income-5000+

Behavioural
Occasions- Parties, Birthdays,
Sports
Benefits- Quality and Taste
Loyalty Status-Strong
Readiness Stage Aware and
Interested
Target Market

Young groups Ages 14 to 30
years

Schools, Colleges, Universities,
Homes, Restaurants, Hotels and
Stores

Focus on Personality, Attitude of
youth, through advertisments.

Positioning