COMPARATIVE STUDY BETWEEN BUSINESS

STANDARD AND ECONOMIC TIMES WITH

SPECIAL REFERENCE TO BUSINESS
STANDARD LIMITED

PRESENTED BY:

SANTOSH RAI
(Registration No.: 08/111)
PGDM 2008-10

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 CONTENTS
ØIntroduction
ØIndustry Profile
ØCompany Profile
ØProduct profile
ØNeed of study
ØObjective of Study
ØResearch methodology
Ø
•
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 CONTINUED …
ØSample Design
ØAnalysis of the study
ØLimitation of the Study
ØFindings
ØSuggestion and Recommendation
ØBibliography
•

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 T . N Ninan
Editor and publisher ,
Business Standard
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 INDUSTRY PROFILE
ØIndian News Paper industry is worth of US$
2.85 billion. This industry is projected to
grow from its present size to around US$
5.04 billion by 2011.


ØThe Display advertising component of the

Newspaper market in India for calendar
year 2007 was valued at Rs.9,290 cr.
Ø
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 CONTINUED …
ØWorldwide news paper circulation has risen
to 540 million copies a day in 2008 despite
a downturn in the global economy.


ØGlobal newspaper circulation increased by

1.3 per cent in 2008 to almost 540 million
daily sales. This represents an increase of
8.8 per cent over the past five years.
Ø
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 COMPANY PROFILE
ØBusiness Standard started in 1975 by the
Ananda Bazar group in Kolkata.
ØThe paper was hived off as a separate
company in 1996, and then bought by
Mumbai-based financial investors.
ØT.N. Ninan has been the editor since 1993,
after he moved over from the editorship of
The Economic Times.
Ø
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 CONTINUED …
ØIt is published in colour from 12
centers in India - Mumbai, New
Delhi, Kolkata, Bangalore,
 Chennai, Ahmedabad, Hyderabad,
Chandigarh,
 Lucknow, Pune, Kochi and
Bhubaneswar.


ØBusiness Standard is being sold by

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210000 copies every day across
 Share Holders in Business
Standard

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 PRODUCT PROFILE
Supplements
ØSmart Investor ( Every
Monday ),
ØThe Strategist ( Every
Tuesday ),
Business ØWeekend ( Every
Standard Saturday )
ØSupplements
Magazine
ØThe Fund
Manager ,
ØThe Billionaire
Club
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ØBanking Annual
 NEED OF STUDY
The study was needed :


ØTo compare the qualitative service of

Business Standard and Economic Times.
ØTo compare the promotional strategies of
Business Standard and Economic Times.
ØTo compare both newspaper on different
aspect.
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OBJECTIVES OF THE STUDY
The main objective of the study are:


ØTo find out the brand preference among the

business newspaper.
ØTo find out the time duration of using
particular business daily.
ØTo find out the attributes which influence
the consumer to purchase business daily.
 
•
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RESEARCH METHODOLOGY
Source of Data


ØPrimary data
ØSecondary data


Research Instrument
ØQuestionnaire
ØObservation
Ø
•
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 SAMPLING METHOD
Type of sampling
 Probability sampling method or simple
random sampling.


Sample Unit:
 The sample unit includes Management
Student & Professors, Corporate
professionals, Chartered Accountant and
Investors (Stock brokers).
Ø
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Sample Size:
The sample size for the survey is 100 chosen

from the large population. Out of 100 it was

divided in 40-30-15-15 respectively in above
categories of sample unit.


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 DATA ANALYSIS

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SOURCE OF ACCESSING THE
BUSINESS NEWSPAPER

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 BUSINESS NEWSPAPER
PREFERRED SINCE

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 OPINION REGARDING
SUPPLEMENTS

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 COMPARISON BETWEEN
B.S AND E.T

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 CONTINUED …

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 CONTINUED …

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 CONTINUED …

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 CONTINUED …

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 FINDINGS
ØIndividual Investors and stock brokers are
the majority users of Business Standard
among all the respondents.


ØMajority of the respondents use Economic

Times because of bundle offer with Times
of India which is Rs. 450 for 6 months for
both news papers.
Ø
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 CONTINUED …
ØEconomic Times has the benefit of Times of
India’s distribution channel because of
which it is able to save more distribution
expenses.
ØMost of the business daily readers are
reading it from more than 1 year.
ØIt is found that Business Standard’s editorial
part is better than any other business daily.
Ø
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 CONTINUED …
ØBusiness Standard’s daily supplements
“Money and Market” influence most to
Individual investors/ Stock Brokers to
purchase it.
ØMost of the readers are also want Business
Standard on Sunday because they like to
read newspaper on Sunday and this is only
business daily which is not having Sunday
subscription in twin cities
Ø
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 SUGGESTIONS
ØBusiness Standard Ltd. should conduct a
series of programs like business quiz etc.
among management student and
Institution of twin cities.
ØThe company should focus on retention of
customers because getting a new customer
is more costly.

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 CONTINUED …
ØBusiness Standard should start its Sunday
edition with some better strategies than its
competitors who is charging more on the
Sunday edition.
ØThe company should improve quality of
service and the marketing strategies in
terms of advertising, so that the awareness
of brand level can be increased in market.
Ø
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 LIMITATION OF STUDY
ØThe study have been completed in 45 days.
This is not sufficient to do a survey in the
twin city of Hyderabad and Secundrabad.
ØThe sample size chosen is limited to 100
respondents; the study may not be
applicable to the total market.
ØThe data collected may not be a
representation of the entire population.


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 CONTINUED …
ØThere is a possibility of the respondents
being biased; hence the information
collected might not be an accurate one.
ØThe study involves certain areas of twin
cities of Hyderabad and Secundrabad; thus,
the findings are regional and do not
represent the state or country.
ØAs the market being very huge it was not
possible to cover each and every area.
•
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 CONCLUSION
ØQuality of service is very important in this
industry to get success. In this, Business
Standard is lacking behind when compared
to other business dailies.
ØBusiness Standard’s content, quality and
supplements are very good and was liked
by business daily customers The company
should follow the saying…..“If you are not
updated, than you are outdated”


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09
 BIBLIOGRAPHY
• Research Methodology By C.R Kothari
• www.business-standard.com Business Standard official site
• www.economictimes.indiatimes.com Economic Times official site
• www.wan-press.org World Association of Newspaper
• www.google.com
• www.scribd.com
• www.historicpages.com/nprhist.htm


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 THANK
YOU
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