Sie sind auf Seite 1von 43

Business Intelligence and Data

Warehousing Solutions
Agenda

1. Service Offerings

2. Insta Intelligence Expertise

3. How we do it Methodologies & frameworks

4. Client Engagements Experience


Insta Intelligence
Solutions

Get the Full picture


Data Information Intelligence Competitive edge
BI Worldwide IT services
Market Size

______ Services offered by us currently to our customers


………. Enhancing Focus ,Enterprise – BI Consulting in 02-03
……….. Managed services in 02-03.
BI Market trends
► By 2002, 50 percent of IT services providers will incorporate the operational value of BI
functionality into their go-to-market strategies.

► By 2003, BI functionality will be one of the most heavily weighted criteria enterprises
consider when evaluating potential IT solutions.

► By 2003, enterprises will treat BI expenditure as a competitive

necessity and an indispensable cost of doing business.

► By 2004, 50 percent of Global 2000 companies will have a corporate wide BI


strategy
► Through 2006 , enterprises that implement BI initiatives using a BI framework
will experience a return at least 2 to 3 times greater than those who do not
► By 2005, BI will be used by 70 percent of corporate end users in midsize and large
enterprises.

* Gartner Report, Aug, 2001


Our Services…02-03 • Data Modeling
• BI & DW Solution Framework • DWH Application New Services 02-03
• Business & Information Analysis
• Roadmap for Implementation
Architect • ETL Architecture
• Technical Architecture • Enterprise BI Consulting
• DW Project Management • Metadata Management • EDW Programs
• Tool Evaluation . PoC • Data Quality • SI-End to End Solutions including
Hardware,Software & Services
End to End • Managed Services
Business Intelligence
Consulting &
Integrate
Data Warehousing
Solutions
• Design Implementation
• Development & Deployment
• Data Warehouse Administration
• Capacity Planning
• Data Warehouse Audit
• Performance Tuning
Manage
• Data Warehouse Maintenance

SI Experience– e.g. 186k, Cerner, Vectren Source, Spectra Sight (Transco)
BI&DW
Competency/Solutions –02-
Industry
Specific
03 Specialized
BI&DW
Managed
BI & DW
Enterprise
BI
Applications Solutions Services Consulting

 Portfolio Mgmt  CRM DW  BI Application  Consulting


 Asset Mgmt  e-Biz Intelligence Dev. & Mgmt services for
 Claims Mgmt  Data Mining  DW Systems Enterprise BI
 Teradata - for Admin & Mgmt. framework
Large DWs  Offshore/Offsite  BI application
 ERP/SCM DW model Roadmap

BI & DW Access
BI tools and applications, Enterprise BI suites, Query and Reporting– Standard/Adhoc,
Generating analysis for effective action

BI & DW Infrastructure
ETL, DBMS,Data Modelling, Data Quality, Metadata
Generating Efficiency and Flexibility

BI&DW Processes
Process Models for Consulting and Program/Project Management
Enabling Execution
Services Map
Consult Architect Integrate Manage
 BI & DW Solution  Data Modeling  Design  Data Warehouse
Framework  DWH Application Implementati Administration
 Business &  ETL Architecture on  Capacity Planning
Information  Technical  Development Data Warehouse
Analysis Architecture & Audit
 Roadmap for  Metadata Deployment  Performance Tuning
Implementation Management  Data Warehouse
 DW Project  Tool Evaluation Maintenance
Management  Proof of Concept  Managed DW
Specialized Offerings Industry FocusServices
Retail & Logistics
Data Mining Finance
ERP DW & SCM Analytics Insurance
Analytical CRM
e-Business Analytics
+ Utilities
=
Manufacturing
BIP Healthcare
NCR TeraData Telecom
Re-Architect BI/DW solutions Government
Delivering Value – A
Experience Snapshot Summary
► 450+ person years experience
► 325+ BI/DW consultants
► Worked with 45 high profile customers across verticals across geographies
► Leveraging business partnerships with key BI/DW players

Execution
► Successful execution of End to End BI/DW projects
► In-house Data warehouse development Process Model to address the challenges of
DW/BI assignments
► Customer Satisfaction Index of 5.0 on 5.0 in two recent CSAT surveys
► On-site / Off-shore Execution model for speedy, cost effective BI/DW solutions
► Dedicated BI/DW “Centre of Excellence” for focused technology offerings

Growth in BI & DW consultants


350

300
300
"Farmers has repeatedly benefited from Wipro’s 250

abilities to deliver IT solutions using their unique 200

onsite/offshore fix-priced development model" 150 175

100
100
Scott Bean 50 60

Project Manager - BI&DW, 0


1998-99 1999-00 2000-01 2001-02
Farmers Insurance
Technology Expertise – 1/2
SOURCE ETL & DATA DATA ANALYSIS
SYSTEMS DATA CLEANSING STORAGE & REPORTING

DATA MARTS
Data
ERP Visualization
HR Sales Mktg
CRM

S OLAP
SCM T
Reports
A
G HR
Legacy I Enterprise
N
Systems G Data
A Warehouse Sales Data Mining
Web Data R
E
A

External
Data ODS
Transform
Extract
Load

M E T A D A T A
Technology Expertise – 2/2
SOURCE ETL & DATA DATA ANALYSIS
SYSTEMS DATA CLEANSING STORAGE & REPORTING
DATA MODELLING OLAP
Informatica
Powersoft
EssBase
Constellar Warehouse
DATAArchitect
MARTS Business Objects
ERWIN Cognos Data
ERP Brio
Visualization
Cognos Decision Stream Oracle Designer MicroStrategy
HR Sales Mktg MS OLAP
Seagate Holos/Info
CRM MS DTS Oracle Express
DATA MANAGEMENT
DATA MINING
Data stage S OLAP
SCM T
Reports
A Oracle SAS E-Miner
SQL Server HR
SAS G Business Miner
Legacy I Enterprise SPSS Clementine
Systems N Teradata
Oracle G Data
Sybase
IBM Intelligent Miner
Warehouse SGI Mineset
A Warehouse
DB2 Sales Cognos Scenario
Data Mining
Builder
Web Data R Informix
E
A
DW/DM SUITES
External
Oracle DM Suite SAP BIW IBM Visual Warehouse
Data ODS
Transform
Extract
Load
META DATA
SAS Platinum Repository Prism
M E T A D A T A
Business Alliances / Tech.
Relationships

Trillium Software

Up to speed with Tools and Training


Some Of Our Customers

Across verticals – Across Geographies


BI&DW
Methodologies
and Frameworks
Data Warehouse
Development Process Model
Client Readiness Data Model Physical Database
Build

Technical ETL Build


Project Start-up Architecture

Application End User App. Build


Business Analysis Architecture

ETL Architecture
Information Analysis
Testing

Requirement Build Plan User Acceptance


Specification

Planning Architecture Implementation

Addresses the unique challenges of a data warehousing project


Onsite-Offshore Delivery
Model
Customer Project
Project Manager
Coordinator On-Site
Quality
Assurance

Project Leader
Offshore
Requirements Data Warehouse
Collection Team Architect

Data Data Data


Database Tool Data
Modeling Acquisition Access Meta data
Administrator Experts Quality
team Developers
Developers Developers
Analysts

Offshore Team

Allows us to deliver an onsite / offshore effort split of around 25/75 to several


Wipro A-CRM Framework
Key Features

Reach &
► Tool independent Customer Centric
Operational
Systems Selection
Solution framework
Call Centers Analytical CRM
Retention &
Campaign ► Customer centric Data Models for vertical
Management
Expansion Customer
Behavioral
Modeling
Profiling industries
Customer
Service Integrated Needs  ODS and customer centric DW to handle
Customer View Analysis
Click synchronous & asynchronous touch points
stream Profitability SFA
Analysis
Risk
Analysis ► A methodology and framework for:
Analysis Sales
E-commerce Analysis  Data Integration
Acquisition

ERP
 Data Cleansing and ETL for fuzzy Match &
Conversion Merge, synchronization
Customer Lifecycle
 Data Access, Analysis and Reporting

► An evolved process model for building and


implementing the solution
CRM Data Warehouse
 Available Artifacts
Customer intelligence anchored on Data
Warehouse & BI applications that integrate  Telecom TOM based ACRM data
customer-centric processes based on model
Engage, Transact, Fulfill, and Service life-
cycle.  Telecom TOM based reporting
 Service Offering
catalogue
 Customer centric Data Warehousing consulting,  Utilities ACRM data model
development and deployment services for
enabling analysis across the Customer lifecycle
 Framework for Siebel & Clarify
based A-CRM analytics
 Target Market  Industry specific A-CRM
Organizations With
framework documents for Utilities,
Telecom, Insurance, Retail
 Large Customer base-primarily consumer
 Multiple channels of customer interaction
Banking, e-governance
 Implemented/Implementing CRM applications
 Evolved & Mature Customer service systems
 Evaluating packaged DW applications like Epiphany

 Experience : 186k,Radianz & Pacific corp


■ Specifically focus within Customer oriented
verticals like Retail (mediators), Retail
Insurance, Retail Banking, Telecom,
Manufacturing, Logistics
e-business Analytics

► Product independent E-business Analytics Solution framework


► A Generic and highly customizable customer centric Data Model
► A methodology and framework for:
♦ Data Integration

♦ Data Cleansing and ETL

♦ Data Access, Analysis and Reporting


Managed Service Offerings
Manage, Administer & Maintain End-to-End BI/Data Warehouse
Applications and Infrastructure

Application Management and Support Infrastructure Management

 Development & Enhancements  Own, Manage Hardware, Communication


Links and System Software
 Maintenance and Service Request Management
 Production Monitoring and Scheduling
 Project Management
 Facility Management & Computer
 Data Integrity/Quality Operations
 User Training and Support  Data Integrity and Management
 24X7 on call Application Support  Database Administration

 Meta Data Definition  24X7 on call Operations Support


 Capacity Planning
 Archive & Purge of Data
 Configuration Management
 New technology/tool introduction
 Security Management
 Application Performance Tuning
 Disk / Tape Management
 Quality Assurance
 Back up & Restore
 Integration of third party solutions
 Disaster Recovery
What does this mean?
Key Features
 Total ownership on facility, hardware, platforms, O/S, software tools and
applications
 SLA driven, long term relationships
 Reduction of cost of ownership year by year by 20% to 40%
 Flexible execution models – onsite, offsite, onsite/offsite-offshore
 Well defined frameworks to manage transitions smoothly
 Promote DW among user community, increase usage & there by returns

Business Potential
 Customer spends on an average 1M USD/year to manage a medium size
DW/Data Mart
 Each deal would be of size 1M USD/year with 3-5 year agreement
 Seagate has 20 Data Marts
 GM- 5 M USD – 3 year Contract for managing Finance DW
DW Managed Services –
Delivery Model DW Managed Services Practice
 Framework & Process
 Solution Definition

Program Mgmt  Transition Planning


 DW Alliances & Partnerships
 Training & Education
 Vendor/ other supplier Interfaces

Domain Platform Comm Links Application


Infrastructure Support

Vertical TIS TIS DW Delivery & COE teams


 Domain Knowledge  Sys Admin  Network Planning & Setup  Tools Expertise
 Operations  Network Management  Application Architecture
 Desktop / Server  Network Admin  Database design & Modeling
 Management  Network Security  Data Quality
 Backup & Restore  Process Definition  Integration with other s/w
 DR & Security  Application Security
 Process Definition  Process Definition
Enterprise BI Strategy
Key Differentiators

Without EBI/EDW Strategy With EBI/EDW Strategy


► Lack of alignment with ► Alignment with business drivers
business drivers and processes and processes Enterprise data
source
► Multiple technology integration
► Approved technologies meet
architectural integration
► Poorly leveraged technology specifications
investment
► Current and future technology
investments maximized
► Staff trained in a wide range of
technologies ► Core competencies in standard
technologies.

► Increased Cost of Ownership ► Reduced TOC in a controlled


environment with well-defined ROI
► Scattered Information and
Multiple Entry Points for Users ► Streamlined Information Flow with
Enriched User Experience
Enterprise BI Framework
Business Need

Scenario* :
Through 2005, Global 2000 enterprises will adopt a staggering amount of disparate
and unrelated BI technologies, largely through applications, adding to BI
fragmentation in enterprises (0.7 probability).

To prevent the fragmentation, there is a clear need for Enterprise BI Framework

Offering :
Provide ‘Enterprise Business Intelligence’ (E-BI)
consulting services to deliver a
E-Business Intelligence (E-BI) Framework.

* From Gartner Report, July 2001


Wipro’s E - BI Consulting
Framework
Assess Strategize Architect

Need
Assessment Application Architecture
Enterprise
Enterprise BI
BI strategy
strategy
Information Architecture
Readiness
Assessment Technology
Technology Strategy
Strategy Metadata Architecture

Conceptual
Conceptual Architecture
Architecture Security Architecture
Gap Analysis
Technical Architecture
BI
BI Application
Application Roadmap
Roadmap
Business Case
Enterprise Data Modeling
Preparation
RFI/RFP
RFI/RFP Formulation
Formulation Architecture Auditing

Ready-to-Use Frameworks

Analytical
Analytical CRM
CRM Analytical
Analytical SCM
SCM ERP
ERP DW
DW e-Business
e-Business Analytics
Analytics

Methodologies &
Methodologies & Process
Process Models
Models

Data
Data Quality
Quality Metadata
Metadata Management
Management Data
Data Migration
Migration
The EBI Framework – An Example

Define a E-BI application


framework: Identify the metrics and
management/ monitoring
techniques used to manage all
areas of the business.

Build a E-BI Applications Road Map:


Derived from the E-BI application
framework.
An example road map as shown

The road map and framework are


not static. They are to be constantly
reviewed and updated as business
conditions and needs change.

Adapted from Gartner Report, July 2001


COE (Center of Excellence)
 Focus on methodologies and process models
 Project Mentoring
 Prototype Development
 Tool evaluation
 Architecture review and data warehouse performance audit for clients
 Technical white papers on technology

Wipro white-papers used for industry references/customers


Client Engagements

Banking & Financial


Media & Publishing
Services

Insurance Energy & Utilities

Retail Government

Manufacturing Travel & Leisure

Transportation Telecom
End to end data warehouse
implementation
Large US basedKeyInsurance
Business Objective Highlights
To implement a CRM solution & to

Company

transform from a mere claims handling and
► Project was showcased in Cognos
adjusting organization to highly customer User group conference as the
focused organization by reducing customer best in its category
response time.
► Providing seamless support to
► Create a Decision Support , Management
Reporting and Analysis Environment for field users
claims analysis ► Greater flexibility for analysis
and faster report generation
Wipro’s Contribution ► Implemented a system with
► Fixed Price project. Wipro’s scalable architecture for future
Increment/Iterative model to deliver in
short phases. expansion
End to End Data BI/DW Implementation
► Phase 1: Design and develop reports as
required by the customer
► Phase 2:Based on business discovery study
and interactions with 10 business groups in
the claims department, Wipro suggested a
Business Intelligence solution
Business & IT Consulting – A
Logistics major in US Key Highlights
► Provided consistent and timely
Business Objective information on the following business
► Integrate & simplify complex logistics operations drivers – time delivery, carrier compliance,
globally including order fulfillment, transportation, supplier reliability, customer profitability
storage and distribution. & supply chain visibility
► Track Capacity management and cost of delivery ► Enhanced customer satisfaction providing
ready access to shipment information
Wipro’s Contribution ► Project completed in under 5 months
► Business & IT consulting for the client.
► After a Business Discovery process, Wipro prepared a
business case for DWH.
► Charted out a roadmap for the DWH architecture and
implementation
► Gave recommendations on the architecture and tools
► Project Management, Design and implementation of
ODS and Data mart for Transportation Subject Area
Generating Cost Savings
Fortune 100 Power Equipment Manufacturer
Need Key Highlights
■ Implement “One Company” concept. No single source of ► Average savings of $100M on an yearly transaction
value of $ 6 Billion by the strategic sourcing effort
consolidated sourcing information
► Single source of consolidated sourcing information
■ Need of BI/DW system for Strategic Sourcing, Business across the organization
Metrics, Employee ODS, 360 Degree View of Customer, ► Use of re-usable components to achieve significant
effort reduction
Customer Site Delay Tracking
Solution
■ Participated in the design, which follows the Corporate
Information Factory architecture
■ Technical and Infrastructure Architecture , Development and
Implementation

A Leading Water Utility


Wipro ShoreGain
Need 100
advantage
90
► Improve understanding of costs incurred, value
created pricing and existence of cross subsidies. 80

► Need for information in profitability analysis &


70
40% cost savings
pricing analysis, competitive positioning 60

50
Solution 40
Cost

► Design & Development of the profitability analysis 30


data mart and ETL architecture 20
► Currently providing support to 3 other data marts 10
besides the profitability data mart using Wipro’s 0
onsite/offshore model Regular Wipro ODC
► A scalable architecture for enabling new BI apps in development

future
Large TelcoLarge
Case Study A-CRM
TelecomDW
Infrastructure Company
Service -
Provider
in Financial Sector (US)
UKService Provider in
Large Telecom
the Financial Sector - US
Business Objectives: Wipro Solution
► Develop the Information Base(RIB)  An on-site scoping study to
infrastructure for Customer centric understand the complexities of
the project
analysis and reporting to
 Consultancy to educate the
 Enterprise wide data visibility and
IT/Business sponsors
reporting.
 Joint development of internal
 Provide web based enterprise wide business case for RIB
reporting via a portal  Business/IT users - Case study
 Support plug & play architecture for presentations & inputs from
OSS/BSS systems. TOM based MIS catalogue
 Support one time data input capability  Joint development of Business
e.g. Customer information entered Requirements Document
once enterprise wide.  Construction of an ODS followed
by a customer data warehouse
Project Highlights
■ Phase 1 – ODS under construction
■ Onsite model for Phase 1
E-Business Intelligence
System
A Global Technology Leader
Business Objectives:
Key Highlights
 7 Consultants Long term on-site
 ‘Sand box’ environment – Consulting,
► Provide the necessary intelligence and the Conceptualizing, prototyping,
resulting definition of projects to double Documenting
conversion rate on the Web.
 Conversion rate: Ratio of buyers to browsers
 Metrics: Conversion rate at beginning of
program was approx. 0.25% for NA public
stores. Goal is to reach 0.50%
► EBI ‘Sand Box’ Process

Wipro solution
► Understand the existing EBI system and
Provide Consulting services to
 Augment existing analytics for web based
Sales, Marketing efforts in NA
 Instrument, analyze and provide needed
insights to increase B2B revenues
 Package analytics and implement worldwide
starting with APD
Enterprise Data Warehouse
Large Asset Management Company

Business Objective
 To provide a Global Operational Data Storage where all portfolio management data is
consolidated in a Centralized Repository.
Wipro’s Contribution
 Strategic Partner
 Solution Strategy and Architecture
♦ Analysis of the existing source Systems and extraction.
♦ Exception reporting, correction and reconciliation reports for the ETL process.
♦ Data Modeling and design and creation of a data mart for downstream applications
♦ Build, Deploy and Support Applications
♦ Tools Evaluation for downstream applications and design and development of reports
♦ E-Architecture finalization for ad-hoc analyses and report publication.
Key Highlights
 Infrastructure approach to implementation
 Sources distributed globally
 VLDB – Over 1TB of data
 Onsite / Offshore ratio of ~ 1:1
 Multi skilled team of ~ 30 ramped up in 3 months
Enterprise Warehouse
Architecture
  Metadata Layer

Source Systems
Staging Area

Enterprise Web Application Apache


Data Warehouse Server Web Server

  Data R
for Web e
loading
GDH p
o
r
t
i
New York n
London g
Reporting Tools
Frankfurt
Philadelphia LDAP BusinessObjects
Oracle Express

Downstream
Applications

Source System Data Application and Security Work Bench


Load Layer Layer Presentation Layer
Large Telco Infrastructure
Company - UK
Objective: Develop a decision support system to analyze
■ Customer profitability
■ Network performance
■ SLA, QoS monitoring
■ Revenue Assurance
Key Highlights
■ Implemented with the complete OSS/BSS system based on the TOM
model
■ Customer centric data warehouse for advanced customer analysis
■ Near real time Operational cross-functional reporting through an ODS
■ Cognos integration with Websecure Single sign-on system
Data Sources
■ Clarify, Portal Infranet/interconnect, Xacct, Astracon, Smallworld,
Netcool Omnibus, NPPR
Technology
■ Oracle DBMS, Cognos Powerplay, Impromptu, IWR and Upfront
■ Database on Sun Solaris
■ Sun E10K environment
Claims Processing Application
Architecture
Data Acquisition Data Storage Data Access
Layer Layer Layer

Cross-Functional Reports
EAI 
Used to create static
Interface
CRM Impromptu reports
Operational 
Seebeyond Data Store Cognos Impromptu
Reports
Clarify U
      Oracle 8i View impromptu
S
Cognos Impromptu Web reports using
Solaris 2.6 Reports (IWR) E
upfront portal
Billing W W R
E E  C
Infranet B Sign on   B O
Cognos
Cognos Upfront Web Access M
Xacct Portal Manager M
ETL
Invoked from U
Informatica
Web Portal N
SP View power P S
Designer IT
      Oracle 8i cubes on upfront O E Y
portal
Astracon Solaris 2.6 R C
T U
Small World A R
Informatica L
Repository
Analytical  Cognos PowerPlay E
CRM  PowerPlay Enterprise
Manager
Repository Transformer Server
Used to create Publish the
Netcool dimensions, cubes on the
Informatica facts and power web
Server Manager cubes

Source Systems
Ad-hoc & Analytical Reports

Metadata Management – Platinum Repository


Dashboard Reporting for KPI’s
A Global Financial Services & Travel company
Business Objective
 Provide management information to support global Forex business
 Analyze customer profitability, ad-hoc querying and dashboard reporting
Wipro’s Contribution
 Preparation of Business Case for Data Mart
 Development & Deployment of Data Mart
 Design and generation of standard reports
 Dashboard Reporting to measure the success of business performance against key
CFX strategies through Key Performance Indicators (KPIs).
Key Highlights
 Support for Multiple currency conversions
 Customer profitability and dashboard reporting on a daily basis
 Duration – 8 months, peak team size – 6
 Ad-hoc querying, Reporting and OLAP over web, with single sign-on
Dashboard
Leading Digital Tech and
Objective:
Products Maker, USA Highlights:
 Analysis support for SCM involving
procurement of Inkjet and LaserJet
 Users at locations spread across the
globe with diversified requirements
 Integrated view of data from various SAP
instances  Gaining participation and support of
 Avoid performance impact on the the business and other IT areas
production SAP systems  Cost Gains from the Offshore Model
 Ensuring the Quality of the
Wipro’s engagement: deliverables pertaining to Wipro’s
 Knowledge transfer on-site Veloci-Q process
 Build, deployment and support of Finance  Availability of pool of diverse
and eProcurement Data marts technology skill sets
 Development and Maintenance of
Business Objects Universes and reports
 Design, development and testing as part
of maintenance, service request execution
for existing Data Warehousing applications
as per the specification and priority set by
the client
 Ongoing support from offshore
Some Recent Projects
A Leading Healthcare software and services provider
 Suggested an alternate architecture for their DW implementation
 Tool evaluation/recommendation
 DW implementation roadmap for the next 3 years

A large Finance and Insurance company


 Putting together a Future State architecture for their DW environment
 Roadmap to transform the current DW to the future state architecture over the
next 3-5 years

A leading IT products and services company


 Working with their e-business analytics team in putting together a strategy to
transform the company into a leading e-business organization

A US Stock Exchange
 Participated in re-architecting data warehouse application
 Recommendation on BI tool fit
Summing up
End-to-End Cutting Edge
BI&DW Services Technology Expertise

Speed of Cost
Deployment Advantage
Thank You

Our Promise
With utmost respect to human values,
we promise to serve our customers with integrity,
through a variety of innovative,
value for money products and services,
by applying thought, day after day.