Design an Acura on Twitter

by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
Okay, its come to this. You can now
design an Acura right on Twitter.







Slide By :- Howard Davidson Arlington MA
Acura now lets you design your own
2015 TLX right within Twitter. With
options ranging from the engine to the
exterior color, Acura puts the power of
design at your fingertips.

Slide By :- Howard Davidson Arlington MA
Unfortunately, the engine and the exterior
color are two of just three choices you get to
make when designing your TLX. (Dont worry,
drivetrain enthusiasts, your voices will also be
heard!) Thats three more choices than Ford
lets me make on Twitter, you may be
thinking to yourself. I really hope youre not,
but you might be. Lets address it just for fun.
Slide By :- Howard Davidson Arlington MA
Regarding the choices you get to make
for your personal TLX, the first is
between a 206 HP four-cylinder engine
and a 290 HP V-6 engine. As if anyone is
going to sit there and think, You know,
four cylinders is plenty of power for me.
Save those other two for the next guy.
Slide By :- Howard Davidson Arlington MA
Then, you get to pick your drivetrain. First up
is Precision All-Wheel Steer, which I guess is
Acuras code phrase for what the rest of us
call front-wheel drive. For those of you
planning to drive this bad boy on ice, you
might want the Super Handling All-Wheel
Drive. Take that, Subaru! Your vehicles might
have 4WD options too, but you cant touch
the majesty of Super Handling All-Wheel
Drive!
Slide By :- Howard Davidson Arlington MA
The best part and in this example, I mean
the most unintentionally funny part is
picking the exterior color. Of course they
cant just say blue or grey, so youve got
Fathom Blue Pearl and Graphite Luster
Metallic. But who would choose one of
those when you could get your TLX in
luscious Crystal Black Pearl or Black Copper
Pearl? Yes, seriously. Two of the four color
choices are just plain old black.
Slide By :- Howard Davidson Arlington MA
At the end of the day, Acura gives you a
grand total of 12 possible customized
cars, and half of those have a four-
cylinder engine. So, in essence, Acuras
new campaign is asking consumers two
questions: Do you want four-wheel
drive? and Do you like blue?
Slide By :- Howard Davidson Arlington MA
As if that wasnt enough, the Twitter
campaign is supplemented by a TV spot
which features the most offensively bad
Frank Sinatra cover Ive ever heard. Good
job, Acura and ad agency Mullen LA. This
will be trending in no time.

Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA