Rahul Ranjan Singh

Cmf 211,

Akash
Cmf Code 319
Rebranding of
INTRODUCTION
Originally found as a
web portal
Now It is Globally
known for its Web
portal, search
engine Yahoo Search,
and related services,
including Yahoo
Directory, Yahoo
Mail, Yahoo
News,Yahoo
Finance, Yahoo
Groups, Yahoo
Answers, advertising,
online mapping, video
sharing,
CURRENT IMAGE
Worlds #2 Best search engine after
Google
Worlds #4 Most visited Website
Yahoo Earns 3.5 billion Dollars through
online advertising
Y mail 3
rd
most used mail service with 281
million users.
Logo of the past VS Present
THEN NOW
The word "yahoo" is an acronym for "Yet
Another Hierarchical Officious Oracle


Was Good then but is now outdated and
lacks punch and a modern touch
Yahoo - whimsical, yet sophisticated.
Modern and fresh, with a nod to our
history. Having a human touch,
personal. Proud.

Lacks Creativity and no major changes
is done. Lacks Motto and Meaning
REASONS FOR REBRANDING
Current logo has been Criticized for being
exactly the same logo as before
The Design was a in house design and no corporate
house was hired for making the design
Could not reach the expectations of people to make it
appealing.
The company is on decline and is Losing ground to
Bing and Google

The New design of Y mail is worldwide criticism from
users and a deluge of critical media coverage, in
particular removal of features

THE CHANGE
Y stands For Youth
AH stands for bond what yahoo has with its
customers and hopes to increase the bond
Glasses mean that it can be old new all can use
yahoo
Baseball mean that yahoo will be fun to use

PRE LAUNCH Strategies
1. Release the news that you are going for a
rebranding.
2. Mail all your current users.
3. Advertise it on the website.
4. Host a online competition for people to give
design and suggestion of their own.
5. Organize events

NEW MARKETING STRATEGIES
Images of the new logo must be spread all over the
internet
The Meaning of the logo must be known to all
Discount on people who host ads on Yahoo ! sites
More data provided for Y! mail users
Improve search and mail service
Listen to customer feedback act accordingly
Partnership with internet providers to set yahoo as
default page and search provider

Aspects in which the new Branding will
be applicable.
The Old logo and design was not Liked by
much of the audience
Simplified good user interface with features
Design must be appealing to all
The whole layout must be changed to suit and
improve users experience and add features