Mohammad Hakim Bin Burhan 1222215

Nur Irma Syakila Binti Idham 1229460

Nuranis Binti Abdul Talib 1212220
Assyifa Binti Rahimi 1224662
Tayyaba Mahmoodullah Hussaini 1210414

Company Background
Name of company: HATIs
Established as a Limited Liability
Corporation.
Located in Plaza Metro Kajang, Selangor.
Clothing retail chain and value fashion in
Malaysia.
Customers are able to find almost all their
apparel needs for their family.

Business Intent
To deliver the highest quality customer service
and superior products.
To become the industry leader in the branded
urban apparel industry.
Offer many sizes, affordable price and many
styles
Growth Strategies
i. Financial Strategies
To reinvest profits for market share growth
To generate very healthy sales revenues

ii. Technology & Product Development Strategies
Computerized equipment, material transport systems and software tools .

iii. Marketing Strategies
Giving discounts, catalogues, internet, websites and mannequins that was
dressed up
Target Markets
Men, women, and children in the Kajang area .
Range of age: 1 year until 49 years.
Apparel industry target: adult apparel, sportswear,
junior clothing and children's wear.
Revenue Model
Analyze the products that have highest selling.
Introduce new fashion and style products.
Boost the marketing and promotion.
Follow up to get the feedback from customer.

Location And Facilities
Location
Located at Plaza Metro Kajang.
Strategically- center of Kajang town.
Near with the target market.

Facilities
Many parking lots and public transports.
Modern phone, wireless fidelity (wi-fi).
Many technologies related with apparel industry
Implement Enterprise Applications
Used four major enterprise applications:
Enterprise systems (ES)
Supply chain management systems (SCM)
Customer relationship management systems (CRM)
Knowledge management systems (KM).
ORGANIZATION CHART


CHIEF EXCUTIVE OFFICER
(CEO)
MUHAMMAD HAKIM
FINANCIAL
DIRECTOR
NUR IRMA
SYAKILA
OPERATION
DIRECTOR
NURANIS
MARKETING
DIRECTOR
ASSYIFA
HUMAN RESOURCE
DIRECTOR
CLOTH
PROCESSINGFACTORY
MANAGER
SALES MANAGER
Our Product
T-Shirts (100% Cotton) ( s 5xl )
Denim Jackets (100% Cotton Denim) ( s 5xl )
Denim Pants (100% Cotton Denim) ( s 5xl )
Sweatshirts (100% Cotton) ( s 5xl )
Jacket (Cotton/Polyester Blend) ( s 5xl )
Socks (100% Cotton)
Many more on website

Research And Development
Technology
quick response to customer demand
Aided by communication technology such as
*electronic data interchange
*bar code
Computers and computer-controlled equipment aid in many functions,
such as
*design
*marking
*cutting
Future Products

HATIs long-range objectives include venturing into an apparel line
for college graduates and professionals, with further opportunities
in licensed and branded cologne and perfume, bedding, small
leather goods, jewelry, and eyewear.

BENEFITS AND CUSTOMER VALUE

Comfortable
Satisfying with our quality product
Members card
Affordable price
Lots of choices
MARKETING STRATEGY AND IMPLEMENTATION
Target Market
Men & Women, Ages 20 to 49 Years
Boys & Girls, Ages 5 to 19
Infants & Toddlers

Key Competitors

Pricing Strategy
Average mark-up is 40% of cost.

Promotion Strategy
Advertising
Magazines
Direct Mail
Media ( radio and television )
Trade Shows

http://hatifamiliescollec.wix.com/hati