JAIPUR NATIONAL UNIVERSITY

DAINIK BHASKAR
JID KARO DUNIYA BADLO


SUBMITTED BY SUBMITTED TO
MOHIT KUMAR PROF. RAJESH MAHROTRA
PUNEET MUTREJA SCHOOL OF BUSINESS
SHOBHIT AND
PREETI MANAGEMENT
GUNJAN SHARMA (JNU)
RAVI CHANDWANI

CONTENTS
INTRODUCTIION

ABOUT MFG.PLANT AT SHIVDASPURA

OBJECTIVE

FUNCTIONAL DEPARTMENT

RESEARCH METHODOLOGY



INTRODUCTION






Dainik Bhaskar is the largest selling newspaper of M.P. and
the fastest growing newspaper in the country.

Dainik Bhaskar started of its journey right from Jaipur on
19
th
December 1996.

Dainik Bhasker came up with Regional news, Mahanager
plus, National News and International news. For
interesting news, they kept a separate page title Aajkal.

It was all set to become the newspaper of the people , by the
people, for the people.


DAINIK BHASKAR has the biggest plant of printing press
which is situated at SHIVDASPURA.

This was inaugurated on 19
th
July 2009 by honorable Mr.
ASHOK GAHLOT, the chief minister of Rajasthan.

This mfg. plant is equipped with very expensive and high
quality machines.

ABOUT MFG. PLANT AT
SHIVDASPURA
OBJECTIVE
TO Understand the proper ambience of a mfg.
industry .

To get practical experience of the various functional
department .

To work in a team and to enhance interpersonal skill.





Finance Department

P roduction Department

Human Resource Department

Marketing Department


VARIOUS FUNCTIONAL
DEPARTMENT :-

The first problem of finance department is financial forecasting
and planning. It involves forecasting for short-term and long-
term funds. A prediction for short-term and long-term is done
through fund flow analysis. The other problem is of investment
alternatives, which is done through payback period, present
value method or discounted rate method.


Financial Planning involves:-
Determination of financial procedures.
Determination of financial objective
Determination of financial policies such as those regarding
working capital management, capitalization, capital structure,
fixed assets management, etc.



FINANCE DEPARTMENT
PRODUCTION DEPARTMENT
News papers have to go
through various
levels/stages:


HUMAN RESOURCE
DEVELOPMENT

Various function performed by human
resource management are:-



EQUAL EMPLOYEMENT FACILITIES

CAMPUS RECRUITMENT

OFF CAMPUS RECRUITMENT

RECRUITMENT RELATED LIMITATION

RECRUITMENT RELATED RESTRICTION

EMPLOYEE REFRILL

RELATED INVESTIGATION

ORIENTATION

PROMOTION

PROGRAMMES FOR HIGHER EDUCATION

TRANING

PERFORMANCE APPRAISAL


RESIDENCIAL FACILITY

ADVANCE SALARY

LOAN FACILITY

COMPANY CELLPHONE OR LANDLINE

CAR (ON EASY MONTHLY INSTALMENT)

LAPTOPS

GIFTS ON SPECIAL OCCASSIONS

MEDICLAIM

LIFE INSURANCE

ACCIDENTAL INSURANCE

FACILITY AFTER DEATH OF EMPLOYEE

FREE DOCTOR SERVICES

FREE MEDICAL CHECKUP

MARKETING DEPARTMENT


In marketing department all the advertising work is
done. Advertising department is the sub division
of the Marketing Dept.

MARKETING
NATURE
OF
ADVERTISEMENT
ADVERTISEMENT

POSITION

NATURE OF ADVT. POSITION

DISPLAY EAR PANEL

CLASSIFIED POINTER

CLASSIFIED DISPLAY FRONT PAGE SOLO

APPOINTMENT JACKET (FRONT PAGE)

BADHAI/OBITUARY ISLAND

TENDER /NOTICES/JUDICIAL SKYBUS
CENTERSPREAD
TOP OF THE COLUMN
HANGING POSITION
FRONTPAGEINNOVATION

RESEARCH METHODOLOGY
PRIMARY RESEARCH

SECONDARY RESEARCH
SWOT ANALSIS

Strengths:
No. 1 position of newspaper in Rajasthan
High level of Customer satisfaction
through better quality products.
Employees have good skilled for their work
Greater productivity and Industrial
harmony for Company's growth and
National prosperity.



Weakness:
Do not provide proper detail of business section.
They are bound to follow Government policies and rules.



Threats:
Their newspapers do not dispatch to rural and backward
areas.
Have to maintain their position.



Opportunities:
Scope of increment in customers in future.
Publishing new more editions.


THANKS
TO

ALL
OF

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