Beruflich Dokumente
Kultur Dokumente
by
Jim Blythe
Definition: Strategic
Marketing
“Strategies are meant to ends, and these
ends concern the purpose and objectives
of the organization. They are the things
that business do, the paths they follow
and the decisions they take in order to
reach certain points and levels of Success”
Strategic planning is to work towards the
Organizations Objectives.
Formulation
Implementation
Strategy Content
Three Fundamental Levels of strategy present
in an organization:
Functional Level
Business Level
Corporate Level
Industry/Enterprise Level
Strategy Context
Internal Environment
Industry Environment
International Environment
Organization exist to FULFILL a Purpose and
Strategy is intended as a guide towards
reaching that purpose.
Marketing strategy &
Corporate Strategy
Functionally:
Marketing Strategy is concerned with four
P’s
Corporate Strategy stands above
marketing strategy.
Customer Oriented Firm:
Both are indistinguishable
Marketing Management
Identify Needs
Develop methods to meet those needs
Promote Products
Handle the exchange Process
Monitor
Strategy & Tactics