INTRODUCTION

An Internship Report on
ORGANIZATION STUDY at

Banashankri Store, Bangalore
By
B.N. HARSHA
Reg No 08KXCM6065
Internal Guide Surana College External Guide
Mr. Ramnath H.R P.G Centre Mr. Karthik
Asst Prof Sales Manager
Dept of MBA



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Nature of Industry
Retail is Indias largest industry accounting for over 10 percent of the countrys
GDP and around 8 percent of the employment
The market size of Indian retail industry is about US $350billion.
About the Company
Big Bazaar is a chain of department stores in India currently with over 140 outlets.
It is owned by Pantaloon Retail India Ltd, which is a part of Future Group.
Mr Kishore Biyani is the CEO of Future Group.
The Head Office of Big Bazaar is located in Mumbai while the South Zone Head
Office is located at Jayanagar, Bangalore.
In Bangalore Big Bazaar is located at Koramangala, Banashankri, Jayanagar,
Double Road, Hebbal, Mysore Road & Whitefield .
It is the fastest growing chain of department stores and aims at having 350 stores by
2010.




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Big Bazaar has democratized shopping in India and is so much more than a
hypermarket. Over 170,000 products are sold under one roof that cater to every
need of a family, making Big Bazaar Indias favourite shopping destination
At Big Bazaar, you will get the best products at the best prices. From apparel to
general merchandise like plastics, home furnishings, utensils, crockery, cutlery,
sports goods, car accessories, books and music, computer accessories and many
more.
Big Bazaar is the destination where you get products available at prices lower
than the MRP, setting a new level of standard in price, convenience and quality.
Big Bazaar has clearly emerged as the favourite shopping destination for
millions of its customers, across the country, its success is a true testament to
the emotional bonding it has established with the Indian customer , on account
of its value offerings, inspirational appeal and service levels.
We believe Big Bazaar is a true pan-Indian model that can enter into most
towns in India and democratize shopping everywhere.

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Future Groups Vision

To Deliver Everything, Everywhere,
Every time, to Every Indian Customer
in the most profitable manner.
One of the core values at Future
Group is, India ness and its corporate
credo is Rewrite rules, Retain
values.

Future Groups
Mission:
We share the vision and belief that
our customers and stakeholders
shall be served only by creating and

executing future scenarios in the
consumption space leading to
economic development.
We will be the trendsetters in
evolving delivery formats, creating
retail realty, making consumption
affordable for all customer
segments for classes and masses.
We shall infuse Indian brands with
confidence and renewed ambition.
We shall be efficient and, cost-
conscious and committed to quality
in whatever we do.
We shall ensure that outrpositive
attitude, sincerity, humility and
united determination shall be the
driving force to make us successful.

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Core Values
Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in
our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and
information.
Valuing and Nurturing Relationships: to build long term
relationships.
Simplicity & Positivity: Simplicity and Positivity in our thought,
business and work.
Adaptability: to be flexible and adaptable, to meet new challenges.
Flow: to respect and understand the universal laws of nature.

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Awards and Recognition
In 2007 Pantaloon Retail won the International Retailer of the
Year at US-based National Retail Federation convention in
New York
In the same year it also won Emerging Retailer of the Year
award at the World Retail Congress held in Barcelona.

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Organization Structure


Store Manager
Asst Store Manager
Dept Manager
Asst DM
Team Leader
Team Member
CSD
HR Manager
Visual Merchandising
Asst DM
Administration
Maintenance
Housekeeping
Info
Security
Marketing
Sales Manager
Cashiers
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Functional Departments
Human Resource Dept
Finance Dept
Marketing Dept
Logistics Dept
Sales Dept
Customer Service Dept
Administration Dept

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Human Resource Department

Selects & recruits employees through various sources such as
consultancy services, walk-ins, Referrals, Campus recruitment
Trains & develops employees through its own specialized
training centre known as Gurukul.
Motivates all employees to perform to their best through
various monetary and non-monetary rewards.
Employees are retained by keeping them happy and satisfied
through various schemes of the Co
Regular and periodic performance appraisal of all the
employees is conducted and suitably rewarded.

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Finance Department
Prepares the budget for expenditure at all levels.
Decides and gives the sales targets for all the departments
periodically
Maintains the books of accounts
Collects & deposits the cash received daily through sales in the
Cos bank account

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Marketing Department
Designs creative and attractive advertisements through which
the companys products can be promoted to the customers.
Decides the different marketing channels to be used to increase
the sales.
Creates a very pleasant and feel good environment in the Store
to attract more customers
Also responsible for the arrangement of products in each
department to help easy availability of products to the
customers.

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Logistics Department

Is responsible for procuring the stock of all the products of the
different departments.
Receives the goods from the warehouse located at Hosakate
and then verifies whether it adheres to the particulars given in
the Goods received statement.
Despatches the goods to the respective department after
recording it in the Goods inward register
If there is a damage in the goods or if the goods do not match
the details given in the Goods Received Statement, it enters in
the Stock Outward Register and sends it back to the warehouse
along with a Goods Returned Note.
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Sales Department
This department is responsible for the collection of sales
amount i.e., cash sales.
There are in all 25 cash counters in the Store. There is a Head
Cashier to whom all the cahiers report and remit the total sales
amount collected
Wednesday Bazaar is a very important and popular event in
Big Bazaar. Every Wednesday fabulous offers and great
discounts are given on most of the products.
Recently Big Bazaar Banashankri celebrated its 8th
anniversary. Big Bazaar celebrated this occasion by having the
8
th
anniversary sale from 12-16
th
July.
Weekends attract most of the customers as such good offers
and discounts are given .
BB celebrated Independence Day by having Maha Bacchat
Sale from August 12-16 and did a business of 1.5 Crores. 13 BN HARSHA
Customer Service Department
As the name suggests this is the separate dept which mainly
focuses on customer service like if a customer finds difficulty
in finding any product, if there are any customer complaints,
they are also looked into.
There is also an Exchange Counter where if a customer is
dissatisfied or wants to exchange the product he/ she has
purchased for any reason , the customers can exchange them
within 7 days of their purchase
This department is also responsible for announcing all the
offers running in the store on different products throughout
the day.
This dept also does gift wrapping for any product if the
customer wants it at free of cost.
The dept also collects customers opinion / feedback for
continuous improvement in their service.

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Administration Department
The Store administration comes under the Store Manager. Its
functions are store maintenance, housekeeping, security etc.
The store maintenance is concerned with the proper running of
the store in co-ordination with all the departments.
The Housekeeping is concerned with keeping all the
departments of the Store clean and neat all the time
The Security section is concerned with the security of the
entire store. Security department keeps a vigilant check on all the
people entering and departing at the various entry and exit points
in the store.
They also maintain all the registers like employees attendance
register, stock register, visitors register etc.
They ensure orderliness in the store and prevent shrinkage or
pilferage of goods to minimise the loss arising out of it
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SWOT ANALYSIS
Strengths

In depth knowledge of customers tastes &
preferences .
Vast range of products under one roof
helping in attracting customers
Benefit of early entry into the retail industry.
Diversified business operating all over India
in various retail formats.
Ability to get products from suppliers at
discounted price due to the scale of business.

Weakness

High cost of operation due to large fixed
costs.
Very thin margin of profit.
High attrition rate of employees.
Customer retention is less.

Opportunities

Lot of potential in the rural markets.
Can enter into production of various
products due to its in depth understanding of
customers tastes and preferences.
Can expand the business in smaller cities as
there is a lot of opportunity.

Threats

High business risk involved.
Lot of competitors coming up to tap the
market potential.
Margin of business reducing all the time.
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Findings & Conclusion
Big Bazaar is undoubtedly the number one retailer in India. It has built a
very emotional and cordial relationship with its customers. It is also very
intending to build long term relationship with all its stakeholders which is
very essential for a successful business venture.
Big Bazaar, with 25 years of experience in the field of weaving fabrics, is
the leading Apparels and fashion design fabric company.
There exist a healthy and positive relationship between employees and
managers.
Working environment is good and also the various facilities provided helps
in motivating the employees.
It is found that more than 60% of employees are of the age group of 20-35.
From this it reveals that company is having young and energetic workforce
who are very creative, enthusiastic and also very determined to grow in
their career and in turn helping the company to grow.
The company is reaching out to all the sections of the society as it is
creating a hypermarket where not only the rich people shop but also the
middle and the lower class customers come to enjoy the whole shopping
experience.




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