1

Presented by: Aaqib Qasim

Hassan Imran
Unzila Shoaib
Mustafa Mahdi
Behjut Fatima


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An Introduction
Private airline based in Karachi, Pakistan with its main hub at
Jinnah International Airport, Karachi

Established in 2003 and started operating its flights from 2004

fleet consists of 10 aircrafts as on April 2007 of Airbus A320
and A321 aircrafts

Operates 30 daily services to

7 domestic destinations

International services to
Dubai from four different cities
Manchester from Islamabad

Current CEO: Mr. Shahid Khaqan Abbasi


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Unique innovations to its name

First private airline of Pakistan to commence direct flights to
Manchester from 1
st
June 2007 twice a week and on daily
basis from 15
th
December 2007 onwards.

the first airline of Pakistan and South Asia to introduce self
check-in and wireless check-in kiosk facilities

The first airline to introduce e-ticketing in Pakistan, that is,
complete online reservation systems


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Previous System
Global Distribution System (GDS)

Includes browser based system
Sabre-Amadeus-Worldspan

VPN based
Galileo

Airblue: Sabre system

Some of the pitfalls of Sabre:
fee per transaction
Maintenance fee
Hidden cost



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Current System
A user friendly customized system

Developed by their own IS Specialists and
Programmers Based in Los Angeles

Overseen by Mr. Tariq, the owner of the airline, and his
assistants

All inter-related party with the airline are connected
through the same website i.e. www.airblue.com

Specialized Usernames & Passwords to those
accessing this website according to authority levels












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Communication
Model
Intranet:
All the employees are connected through the
intranet formed on the website
www.airblue.com/ednet .

Internet:
Is used by:
The travel agents
travel counselors
the customers themselves.

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Online Reservation
www.airblue.com
Customers
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Step 1
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Step 2
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Step 3

Step 3
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Step 4
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Step 5
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Step 6
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Online Reservation:
www.airblue.com/agents
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Online Reservation
www.airblue.com/counselors
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Whats happening at the front end
and the back end?

E- Drawer
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Flight Operations Process
Before Flight Departure:
Self-check in
Kiosk mechanism
Supply Chain Management
Closing Flight

After Flight Departure:
Updating Flight Reports



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Enterprise
Collaboration Systems

Employees communicate with each other
through

E-mail

IP Phone

Communication between the Pilot and the
Ground Staff
Radio Phone
VHF Technology

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CRM
BlueMiles Frequent Flyer Program

Call Centre 111-AIR-BLU

Web-based self service

Visit the Direct Sales Office (DSO)

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Human Resource System
Hiring Process

Online Application Form

Applicant given an application number

Stores Information on the database

Call Applicants for respective job interviews
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Advantages Of IS
Cost benefit

Time saving and convenient to use

User friendly System

Erased the concept of all manual
paperwork.
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Disadvantages Of IS


Internet connectivity might go down

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Thank You