Beruflich Dokumente
Kultur Dokumente
Presented By-
Fahed Sami
Abhinav Pandey
facebook
Facebook is a social utility that helps people
communicate more efficiently with their
friends, family and coworkers.
HISTORY
§ In February 2004, Facebook was created by Mark
Zuckerberg (with Dustin Moskovitz, Chris Hughes and 2
other Harvard students).
§ Initially, the membership was restricted to students of
Harvard University.
§ Since September 11, 2006, it has been available for any
email address globally, but the interface is in English
only.
§ On May 24, 2007, Facebook launched the Facebook
Platform. It provides a framework for developers
(anyone) to create applications that interact with core
Facebook features.
§ As of Sept. 25th 2007, with 42 million active users,
FaceBook is the second largest social networking site
globally after MySpace Source.
§
§
HISTORY
§ In February 2004, Facebook was created by Mark
Zuckerberg (with Dustin Moskovitz, Chris Hughes and 2
other Harvard students).
§ Initially, the membership was restricted to students of
Harvard University.
§ Since September 11, 2006, it has been available for any
email address globally, but the interface is in English
only.
§ On May 24, 2007, Facebook launched the Facebook
Platform. It provides a framework for developers
(anyone) to create applications that interact with core
Facebook features.
§ As of Sept. 25th 2007, with 42 million active users,
FaceBook is the second largest social networking site
globally after MySpace Source.
§
§
Things you can do on Facebook
§
1. Keep in touch with your old friends and meet new
ones
§ Private and public messaging options .
§ Keep tabs on what your friends do via their News feed .
§ Find friends using the search feature.
§ User groups let you discuss with others who share your
interests .
•
§
3. Access a wealth of applications made for all purposes
§ Fun, interactive applications.
§ Applications that let you publish content (photos, videos,
notes,…).
§ Applications linked to other platforms (Flickr, Pownce,
Twitter,…).
§
§
4.Retain your privacy
§ Control what strangers and friends may see and read
about you.
FACEBOOK FACTS
1. General Growth
• More than 250 million active users
• More than 120 million users log on to Facebook at least
once each day.
•
2. User Engagement
• Average user has 120 friends on the site
• More than 5 billion minutes are spent on Facebook each
day (worldwide).
•
3. Applications
• More than 1 billion photos uploaded to the site each
month
• More than 10 million videos uploaded each month.
• More than 45 million active user groups exist on the site
•
4. International Growth
• More than 50 translations available on the site, with more
than 40 in development
• About 70% of Facebook users are outside the United
States.
5. Platform
• More than one million developers and entrepreneurs
from more than 180 countries
• Every month, more than 70% of Facebook users engage
with Platform applications
• More than 350,000 active applications currently on
Facebook Platform.
•
6. Mobile
• There are more than 65 million active users currently
accessing Facebook through their mobile devices.
• There are more than 180 mobile operators in 60 countries
working to deploy and promote Facebook mobile
products
BUSINESS MODEL
Business model is the mechanism by which a business
intends to generate revenue and profits. It is a summary of
how a company plans to serve its customers. It involves
both strategy and implementation. It is the totality of:
• How it will select its customers
• How it defines and differentiates its product offerings
• How it creates utility for its customers
• How it acquires and keeps customers
• How it goes to the market (promotion strategy and
distribution strategy)
• How it defines the tasks to be performed
• How it configures its resources
• How it captures profit
•
•
•
• Facebook fits into the network effects business model,
which was pretty common in the dot-com boom of the
late 1990s.
Promotion Strategy
• Promotion hasn’t been a major issue due to Facebook’s
instant success.
• Facebook has not funded any major advertising
campaigns in order to increase awareness because the
awareness was there from the start.
• The promotion of the site has been mostly by word of
mouth.
How it defines the tasks to be performed