TGI Clickstream Q3 2014

Update Presentation
Source: TGI Clickstream 2014 Q3
Online Behaviour
General Internet Activities
Added : Sites visited on a Smartphone/Tablet device in the last 4 weeks
New options for News and Sports and also Shopping:
Base: Used internet in last month
Base: Used internet in last month
Online Behaviour
General Internet Activities
Added : Instant messaging services used in last month
56%
Female Users
72%
Male Users
32%
Are 15-24
34%
Are 15-24
17%
Of people living in
Wales are users
Greater Londoners
are 90% more likely
to use Viber
Source: TGI Clickstream 2014 Q3
Social Media Segmentation


Online Behaviour
Social Media
Added : Social Segmentation Connected Engagers
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3


Online Behaviour
Social Media
Added : Social Segmentation Online Experimenters
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3


Online Behaviour
Social Media
Added : Social Segmentation Connected Dabblers
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3


Online Behaviour
Social Media
Added : Social Segmentation Credible Contributors
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3


Online Behaviour
Social Media
Added : Social Segmentation Passive Socialites
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3
Online Behaviour
Social Media
Added : Social Segmentation Social Spectators
Online Behaviour
Digital Media Streaming/Downloads
Added : Which Music Streaming Services Used
Legend:
Base: Used internet in last month Source: TGI Clickstream 2014 Q3
Online Behaviour
E-Commerce
Added : Used Mobile In-Store Whilst Shopping
High Street Shoppers who have used a Mobile in-store whilst shopping:
ASOS shoppers are 179% more likely to check stock availability
43% of All Saints shoppers check/update shopping lists
70,200 Harvey Nichols shoppers check prices online
23% of G-Star shoppers find more information about a product online
Base: Own a smartphone Source: TGI Clickstream 2014 Q3
Online Behaviour
E-Commerce
Added : Used Mobile In-Store Whilst Shopping
High Street Shoppers who have used a Mobile in-store whilst shopping:
31% of French Connection shoppers check out reviews and
references to find the best products/services
H&M shoppers are 55% more likely to find the latest deals/vouchers
House of Fraser shoppers are 136% more likely to find
recommendations for places to shop/eat or drink
Base: Own a Smartphone Source: TGI Clickstream 2014 Q3
Online Behaviour
Websites Visited
Added : New options for Hobbies and Interests:
Base: Used internet in last month Source: TGI Clickstream 2014 Q3
Online Behaviour
Site Purchased
Added : New options for Last 4 weeks
Base: Used internet in last month Source: TGI Clickstream 2014 Q3
Online Behaviour
Full Site List
Added : New options for Full Site/Domain List
Base: Used internet in last month Source: TGI Clickstream 2014 Q3
32% more likely
to be Social
Classification A
49% off Women with
coloured hair shop
at Amazon
32% Social
Classification A
27% more likely to
have children under 2
26% own a Dog
21% more likely to
Work in Education
34% more likely to be
a heavy user of Port