Farhan Aziz Khan

Priyanka Urkude
Almas Thange
Tonmoy
Chandra Ram

What is competition ?
It arises whenever two or more parties strive for
a goal which cannot be shared.
Eg-
Competition in the Marketplace-
Can you think of two stores that sell
candy? Those two stores are
competitors. They are competing for
your money. Both stores want you to
buy their candy.
When two or more businesses sell the
same goods or service, they are
competing for the same market.
Competitive forces by Michael Porter
THREAT OF NEW ENTRANCE
THREAT OF INTENSE SEGMENT RIYALRY
THREAT OF SUBSTITUTE PRODUCTS
THREAT OF BUYERSGROWING
BARGANING POWER
THREAT OF SUPPLIERSGROWING
BARGANING POWER

IDENTIFYING COMPETITERS
All businesses face competition. Even if you're the only
restaurant in town you must compete with cinemas,
bars and other businesses where your customers could
spend their money instead of with you.
You can get clues to the existence of competitors from:
Local business directories
Advertising
Press reports
Exhibitions and trade fairs
Searching on the internet for similar products or services .
Questionnaires
Information provided by customers.
Searching for existing patented products that are similar
to yours.
Planning applications and building work in progress.
Searching for existing patented products that are similar
to yours.


History of TOI
The Times of India came into being on November 3,
1838 and was known as "The Bombay Times ".
Published twice a week on every Saturday and
Wednesday, The Bombay Times contained news from
Europe, America and the sub- continent and was
circulated between India and Europe via regular
steamships. From the year 1850 the daily editions of the
paper were started and the newspaper got its present
name in 1861.
The newspaper has the widest circulation among all
English-language broadsheets with about 2.6 million
daily paid copies.

TOI Sister Publications
Economic Times - A Financial daily
Navhbharat Times - Hindi Daily Newspaper
Maharashtra Times - Marathi Daily Newspaper
Mumbai Mirror - Morning newspaper from
Mumbai
Femina - Women's magazine published in
association with BBC
Filmfare - English Film Magazine published in
association with BBC
TOI Supplements
Education Times
Times Ascent
Times Drive
Times Property
Times Life
Times Classifieds
Times Matrimonial
Times en Vogue

HISTORY OF HINDUSTAN
TIMES

Hindustan Times commonly called as "HT"was
founded in 1924 by Master Sunder Singh
Lyallpuri, the founder-father of the Akali
Movement and the Shiromani Akali Dal in
Punjab. Mahatma Gandhi performed the
inaugural ceremony of the newspaper on
September 15, 1924. First issue of the
newspaper was published from Naya Bazar,
Delhi.
Delhi is the seventh most populous metropolis in the
world with a population of 15.3 million (2005 figure).
It is the capital of the country. This city also houses
the large print media industry. Hindustan Times, with
over a million copies in circulation, is the single largest
English daily in Delhi. Other major English
newspapers include the Times of India, the Indian
Express, the Hindu, the Pioneer and the Asian Age.
TOP SISTERS PUBLICATIONS
Mint- An English Business Daily
Hindustan - A Hindi Daily published from
Delhi, Lucknow and Patna.
Nandan - Monthly Children's magazine
Kadambani - Monthly literary magazine


HT SUPPLEMENTS
HT Brunch
HT Power jobs
HT Premiere
HT Horizon
HT Estates
REGIONAL
DOMINANCE

Times of India and
Hindustan times

The early 1990s saw HT and TOI engage in a
bitter battle for supremacy.
In Delhi, which is perceived to be the most
important market in India.
In 1991, TOI had a circulation of around 70,000
in Delhi as against 0.35 million for HT.
In 1994, TOI slashed its price from Rs.2.30 to
Rs.1.50.
By 1998, the difference in circulation figures
narrowed down to a few thousand copies.




By 1998, the difference in
circulation figures narrowed down to a few
thousand copies. (Refer
Since 1991, TOI's circulation has increased
in percentage terms more than HT.
Analysts felt that TOI increased its share
largely by breaking into HT's readership.
A fresh round of price-cuts began in 1999.
On March 19, 1999, HT cut its price,
From Rs.1.50 to an all-time low of Re. 1
on all days except Sundays...
READERS
PROPOSITION
HINDUSTAN
TIMES
TIMES OF INDIA
HT READERS
BALANCED
MATURED
CATCHY PHRASE
EASY LANGUAGE
LESS GOSSIPS ,MORE
POLITICAL ORIENTED.
SPICY
ENTERTAINING
INFOTAINMENT



TOI
READERS
LIFELESS
BORING
PAGE 3 MISSING
SPORTS PAGE ARE
BETTER


PRIDE OF INDIA
TOP NEWS AND
COMPANY SPECIFIC
BRILLIANT
PRESENTAION
LIFE IF INDIANS

Strategy
Delhi Rest of India
Times of India Challenger-
readers interest,
life style of
people
Leader-city centric
dailies ,combo
offers
Hindustan Times Leader- By
targeting the
political news
readers.
Challenger- By
building the
brand.
COMPETITIVE STRATEGIES FOR
MARKET LEADERS
Expanding the total market-
1. New customers
2. New uses
3. More usage


Defending the market share
1. Position defense
2. Preemptive defense
3. Flank defense
4. Counteroffensive defense
5. Contraction defense
COMPETITIVE STRATEGIES FOR
MARKET CHALLENGER
Defining the strategic objective and
opponent(s)
Choosing a general attack strategy
1. Frontal attack
2. Flank attack
3. Encirclement attack
4. Bypass attack
5. Guerrilla warfare
Monologue

Survey

Questions For Discussion:

In 2001, Hindustan Times decided to invest Rs. 4
billion to counter competition from the Times Of
India. Do you Think the companys strategy would help
it to face competition from TOI?
Analyst felt that Hindustan Times was spending all the
money in the North. While some analysts felt that HT
should enter Mumbai, others felt that it was too late.
Do you think HT should enter Mumbai, or concentrate
in northern India where it was an undisputed leader?