Concept of CSR

Meaning and Scope of CSR

Relevance and Significance of CSR in contemporary society
Value approach to CSR

CSR: within the Organization
Labour relation
Work Atmosphere : healthy and productive
Exploitation, atrocities and harassment
Safely standards and environmental concerns
Perquisites and incentives

CSR and Society:
Role and responsibility of Local Community in Business.
Interventions of Business to fulfill social responsibilities

Role of NGOs and International Agencies in CSR Integrating CSR
into Business :
CSR Measures and Indicators : Measuring CSR to improve shareholders value and
societal value
CSR and Sustainable Development
CSR and Triple Bottom Line in business: an international endeavor.
1. Understand, what is CSR (Corporate Social
Responsibility) ?
2. Features of a Corporation.
3. CSR vs. Corporate Philanthropy ?
4. Scope of CSR ?
5. Arguments of Why companies should be socially
relevant ?
6. Arguments against CSR ?
7. Value Approach to CSR ?

Corporate Social Responsibility
Definition
Definition
What is Corporate Social Responsibility?
CSR! Is that really
for me? So
technical, very
expensive!!
Corporate Social Responsibility
Corporation:
Corporations dont exist in isolation but are a
part of the society and derive value from the
society. Hence have some responsibilities
towards the society.
Corporate Social Responsibility
Definition
Definition
What is Corporate Social Responsibility?
Corporate Social Responsibility is the continuing commitment by business to
behave ethically and contribute to economic development while improving
the quality of life of the workforce and their families as well as of the local
community and society at large.

World Business Council For Sustainable Development
Corporate Social Responsibility
Definition
Definition
In Simple words
A voluntary initiative on the part of a business to
contribute to a better society and a greener and
cleaner environment.
Carroll's four Responsibilities
of Business:
Economic Responsibility (must do)
Legal Responsibility (have to do)
Ethical responsibility (Should do)
Discretionary Responsibility (might
Do)

Improve Community
Wellbeing
Community Health.
Safety.
Education.
Employment.
Environment.
Economic Development.
Other basic human needs / desires/
responsibilities
Arguments against CSR
1. Profit maximization
2. Society has to pay the cost
3. Lack of Social skill
4. Business has enough power
5. Social Overhead cost
6. Lack of accountability
7. Lack of Board support
Arguments for CSR
1. Changed Public Expectation.
2. Better Environment for Business.
3. Public Image.
4. Balance of responsibility with power.
5. Business has resources.
6. Let business try.
7. Moral Responsibility.
8. Citizenship Argument.
9. Duty of gratitude.
10. Avoid Government Regulations.
11. Attracts better human resources.
Hires differently abeld

Training to all to use
sign language
Coca Cola
Johnson and Johnson
2% of profit
Mandatory for:
Net worth: Rs. 500 Crore
Net Profit: Rs. 5 crore
Overall Turnover: Rs. 1000 crore


Corporate Social Responsibility
Myths surrounding CSR
CSR is not for small businesses
It is too complicated and technical
It is too expensive
It is a market gimmick
It is a separate corporate initiative
Corporate Social Responsibility
Benefits of CSR
Legislative Framework
Benefits
of CSR
Winning new
businesses
Enhancing your
influence in the
industry
Attracting,
Retaining and
Maintaining a happy
workforce
Increase in
customer retention
Differentiating
yourself from the
competitor
Saving money
on energy and
operating cost
Access to funding
opportunities
Media interest
and good
reputation
Enhanced
Relationship with
stakeholders
CSR vs. Philanthropy
Philanthropy:
-- Concern for Employees and their families.
-- Contributions driven by visionary leaders.
-- To satisfy specific requirement of the
society (Feel good factor).
-- Tax benefits at the same time doing good
for the society.
CSR:
-- Corporations owe debt towards society.
-- Its their responsibility (Not just a feel good
factor).
-- View of Sustainability is taken into
consideration.