Impact Of Organizations Structural

Changes On Factors Such As

Innovation & Technology
Organizational Theories, Structure
& Design
GROUP MEMBERS
H-13 Nikita Karambelkar.
H-22 Deeksha Thevar
H-02 Dipti Bagade
H-10 Neelam Joshi
H-01 Sneha Badlani
Contents
1. Introduction.
2. Case Study 1. Philips Healthcare.
3. Case Study 2. Google.
4. Case Study 3. Nike.
5. Conclusion.
INTRODUCTION
Design of managerial hierarchies
Roles, power and responsibilities are
assigned, controlled, and coordinated.
To remain competitive or adapt to
innovations

Factors Affecting Organization Structure
Innovation
source of growth
generation, acceptance and implementation
determinant of competitive advantage for
many organizations

Technology
Case Study 1. Philips Healthcare
Healthcare EBITA below market
expectations
in Q2; Group EBITA broadly in line.

Healthcare business groups to report
directly
to CEO Frans van Houten

Healthcare CEO Deborah DiSanzo has
decided
to leave the company to pursue other

Royal Philips has announced that it is
implementing a new management structure
in its Healthcare sector to improve
performance and allow it to respond better
to
evolving customer demands in a changing
health care landscape.

In this new model, the Healthcare business
groups will report directly to Philips Chief
Executive Officer Frans van Houten,
thereby
removing one management layer. Deborah
DiSanzo, CEO of Philips Healthcare, has
decided to leave the company to pursue
other
opportunities.
Philips Healthcare
Healthcare business represents more than
40% of the revenue of Philips and is at the
heart of Philips mission to deliver
meaningful
innovation to improve peoples lives.
Philips Healthcare thus takes decisive action
to improve performance, competitiveness,
and
demonstrates its relentless commitment to
quality and meaningful innovation that meet
customer needs.
Philips Healthcare

Case Study 2. Google
Google was founded by Larry
Page and Sergey
Brin.

Google was incorporated as a privately held
company on September 4, 1998.

Worlds largest Internet search engine.

Eight billion web pages.
Role of Innovation at Google
The company regularly ranks among the Top 2
most innovative companies in Business Weeks
annual survey.

Google has arrived at the 70-20-10 resource
management model.

New ways to expand.
Increase in Revenues.
2005- Google became the biggest media
company
valued at $ 80 billion.
Googles Organizational Structure
Dynamic, atypical, bureaucracy-averse.

2001- Eric Schmidt. (CEO).

Decisions at Google are a result of three-
way
negotiations.
Fluid working groups.

Its Impact on Innovation
Executives at Google think that the
companys
freewheeling management is an asset rather
than a liability.
Freedom to pursue new ideas.
Innovation Envy.
Googles organizational structure has also
increased the satisfaction of Googles
partners
and customers.
Its Impact on Innovation
Googles organizational structure has
allowed the concepts of innovation and
creativity to become part of its DNA
Googles organizational structure has
helped
create a productive environment that
advocates generating innovative results
that
are in line with financial objectives and
outcomes.

Case Study 3. NIKE
Mission: To Bring Inspiration And Innovation
To Every Athlete* In The World
Nike, Inc. is engaged in the design,
development, manufacturing and worldwide
marketing and selling of footwear, apparel,
equipment, accessories and services.
The company was founded on January 25,
1964, as Blue Ribbon Sports, by Bill
Bowerman and Phil Knight
Organizational Structural Changes At
Nike
Nike completely reformed its organization
structure to emphasize the importance of
different product categories
They moved from a complex web of
innovation that undermined interaction to
one
that would take advantage of team stability,
expertise & identity.
Nikes transformation design led to the
creation
of several autonomous units that directly
controlled one product type, i.e. basketball,
running, tennis, etc.
Organizational Structural Changes At
Nike
The units act like small, entrepreneurial companies able to make
decisions,
develop visions and run their business like theirlivelihood depends on it.
Nike has devised a way of stitching that humble shoe upper out of what is
essentially a single thread. That means more comfort, lower production
costs and, from an environmental point of view, a lot less waste.
The Nike Innovation Arena is a dynamic 3-D environment where Nikes
latest innovations in Track and Field, Basketball, Training, and Nikes
digital enablement offering Nike Basketball and Nike +Training can be
explored.
Impact on innovation & technology
Nike has designed distinct medal stand looks to pay tribute to American
athletes and their varied disciplines of competition. Inspirations are drawn
from classic American forms: from work wear and pickup trucks to
astronaut suits and sports cars.
Conclusion
Organizations Focus.
Innovation- Promote Expansive Actions.
Optimum Utilization Of Resources.
Organizational Transformation.
Monitor Organizational Structure.
Thank You