ENDURING VALUES

Vision: Sustain ITCs position as

one of Indias most valuable
corporations through world class
performance, creating growing
value for the Indian economy and
the Companys stakeholders.
Mission: To enhance the wealth
generating capability of the
enterprise in a globalizing
environment, delivering superior
and sustainable stakeholder
value.
Core values: ITCs core values are
aimed at developing a customer
focused, high performance
organization which creates values
for its stakeholders.

VISION & MISSION

CURRENT SCENARIO
ITC is an Indian public conglomerate company headquartered in kolkata,
India.
Indias premier privates sector companies with a turnover of US $7Billion.
Market Capitalization of nearly US$45 Billion in 2013-14.
ITC is the market leader in cigarettes in India.
It employees over 26,000 people at more than 60 locations across India.
It is listed on Forbes 2000.
ITC Limited completed 100 years on 24th August, 2010.
ITC's Agri-Business is India's second largest exporter of agricultural products.
Corporate Positioning Statement :-Enduring Value. For the Nation. For the
Shareholder

Strategy of Organization
(For managing diversity of Portfolio)


Formal 3-tiered Governance Structure :

Board of Directors:
Comprising Executive (4) & Non-Executive Directors (11)
Strategic Supervision

Corporate Management Committee:
Comprising Executive Directors & Senior Managers
Strategic Management

Divisional Chief Executive & Divisional
Management Committee:
Executive Management

Major strategies followed
Entering into less competitive or unexplored markets.
Distribution Network.
Market differentiation.
Cost control strategy.
Diversification of products.
Extensive advertising.
Innovation.
Regular introduction of new products.
DISTRIBUTION CHANNEL OF ITC
Channels of Distribution- the path a
product takes from its producer or
manufacturer to the final user.
Industrial user-final user when a product
purchased for business use
Consumer-final user when a product
purchased for personal use

Direct and Indirect Channels
Direct distribution:
When the producer sells goods or services
directly to the customer, with no
intermediaries.

Indirect distribution:
Involving one or more intermediaries.
DISTRIBUTION CHANNEL
Trade channel covers the distance between the
producer and consumer.
ITC Food utilizes the distribution channel efficiently.
Distributes the products more than a million outlets in a
country.
Distributions centers located in the major states .
Outlets such as Choupal Sagar.
DISTRIBUTION CHANEEL FOR TABACOO
HOTELS
Corporate Strategies
Sustain multiple drivers of growth, matching internal capabilities
with emerging market opportunities
Pursue World class competitiveness in all businesses and across
the entire value chain
Best-in-class in terms of:
Internal Vitality
Market Standing
Profitability
Strategy of Organisation and Governance processes geared to
manage multiple businesses
Blend core competencies and leverage ITC umbrella strengths to
create new avenues of growth
ITC's Core Values are aimed at developing a
customer-focused, high-performance
organisation

Customer Focus:- We are always customer focused
and will deliver what the customer needs in terms of
value, quality and satisfaction

ITC regards corporations as critical tools of social
development, and considers public - private - people
partnerships bringing together community, government
and business as the only sustainable basis for social
sector and infrastructure development.
MARKETING STRATEGY BY
SPANCOP

S:- Suspect who can buy our product

P:- Prospect the chances and needs for which customers may
buy the product

A:- Approach the prospect with the USPs of our product

N:- Negotiate the deal for the product

C:- Closing of deal

O:- Get the order

P:- Payment follow up
SWOT Analysis
Strength
ITC is a diversified company

ITC leveraged it traditional businesses to
develop new
brands for new segments.

ITC master chefs from its hotel chain are
often asked to develop new food concepts
for its FMCG business.

Weakness
The company's original business was traded in
tobacco
(the negative connection of tobacco with
poor health and premature death. )
To fund its cash guzzling FMCG start-up, the
company is still dependant upon its tobacco
revenues .

Opportunity
ITC is moving into new and emerging
sectors including Information Technology,
supporting business solutions

ITC leverages e-Choupal in a novel way .
It is also an ambitious project that has a
goal of reaching 10 million farmers in
100,000 villages

Threats
The obvious threat is from competition, both
domestic and international.

Western companies will see India as an exciting
opportunity for themselves to find new market
segments for their own offerings.
FUTURE PLANS
Promoting Eco- Tourism, Eco medical, Traditional crafts.
Joined hands with monster jobs to provide jobs for rural
youth.
Ensure product Quality.
Develop rural market to promote other products.
Planning to launch some other services with their e-choupal
program like:
micro- credit
health
education
ITC R & D Centers are manned by highly qualified and trained scientists specialized
in their fields. The labs and pilot plants have ultra modern, state-of-the-art testing
and prototyping facilities
ITC is committed to delivering world-class products and services.

This requires a clear focus on continuously striving to create a higher value to customers by
achieving excellence in all Company's operations.

Business excellence calls for a passionate focus on:-

Technology
Products
Services
Processes
An operating environment firmly anchored to an
impregnable foundation of Quality.
CONCLUSION

ITC promoting their brands through advertisement campaign as well as door to door
promotion.
ITC is also focusing on Retailers and Wholesalers to promote their brand.
The demand of their product in very low, because people dont know about their brands
very well.
ITC knows their strength and weakness in the personal care market, so they are applying
new concept to overcome their weaknesses.
ITC now offering more margins, exiting offers and long credit period to retailers and
wholesalers.