ON-LINE

LOYALTY PROGRAM
FROM INDIANOIL
A Brief Overview
May 2013
IndianOil-A retail major
Ranked 83 by sales in the latest Fortune 100 ranking of Fortune 500 listing

55% market share of the petroleum market base

A retail outlet base of > 20,000 fuel stations

Technopak survey estimates 7 million footfalls per day at each IOC fuel
station

IndianOil plans to emerge as a retail major


XTRAREWARDS Features
A pure loyalty card
First petroleum loyalty card to target cash, credit and debit customer
base
A hassle-free, easily procured, ready-to-use card
Unlike BPCs and HPCs Smart 1, no need to preload cash onto the
card
Not related to payment mode
Only loyalty program with an online, real time platform of points
issuance
Facilitates real-time communication to customer

How Does It Work
A Family Card

Points on purchase of fuel and lubes

A pre-activated, magnetic strip card

Instant fuel redemption possible (unlike BPC/HPC platform)

Redemption against gift catalogue too

Credit/Debit card customers can also use the card


CROSS PROMOTION POSSIBILITIES
HUGE CROSS PROMOTION, CROSS SELL MARKETING POSSIBILITIES
CROSS PROMOTION- POSTER
CROSS PROMOTION- BANNERS
CROSS PROMOTION-BRANDING ACTIVITIES BY INDIANOIL
Gold Wings
JEWELLEWRS
SCO 10, Sector 26,
Madhya Marg
Chandigarh.
Chandigarh 10% discount on Diamond Jewelry
Pizza More
Italia
SCO 2453-2454, Sector
22-C
Chandigarh
Chandigarh 10% discount on bill upto Rs. 500/-
& 15% discount on bill above Rs. 500/-
Moti Mehal SCO 20, Sec 7-C
Chandigarh
Chandigarh 10% discount on total bill.
Affinity Salon SCO 45, 1
st
floor
Sector 26
Madhya Marg Chandigarh
Chandigarh 10% discount on total bill.
Shree Satyaguru
Trading Co.
SCO 53, Sec 20 C
Chandigarh

Chandigarh 10% discount on above purchase of Rs. 1000/-
Shangrila Chinese
Restaurant
SCF33, Phase 3B-2
Sector 60,SAS Nagar

Chandigarh 10% discount on food item

Morph
Academy
SCO 58-59, 2
nd
Floor
Sector 34 A,
Chandigarh
Chandigarh 20% discount on long term course.
15% discount on short term courses.
ALLIANCE PARTNERS
Satyam
Clinical Laboratory
H. No 2332, Sector 46 C
Chandigarh

Chandigarh

15% discount on total bill
Regal
Health Club
SCO 81, Sector 46 C,
Chandigarh

Chandigarh Discount of 25% on yearly membership
charge or
20% discount on half yearly
membership charges or
15% discount on quarterly membership
charges
Sai Computers SCO 15, 16, 17,
Phase 2, Chandigarh

Mohali

Upto 15% discount on
Computer accessories.
Rudra Advertising Plot No 958, Industrial Area,
Phase 2
Chandigarh
Chandigarh Minimum Discount of
10 % + free doorstep service.
Regal
Solution Inc.
SCO 81, Sector 46-C,
Chandigarh
Chandigarh 15% on cleaning kit for electronic items
Mehak
Florist
Quite Office No 6,
Sector 35 A
Chandigarh
Chandigarh 10% discount on flowers on minimum
purchase of Rs.100/-
Design Rubicon SCO 94-95, 2
nd
Floor
Sector-17 C, Chandigarh
Chandigarh 15% discount on graphic designing &
web designing services and 5% on
Offset & Flex printing jobs


ALLIANCE PARTNERS
Unique Highlight
Instant generation of charge slip with every swipe

Ample opportunity to communicate with customer real-time

Huge cross promotion, cross marketing possibilities
Talk To Customer
Wide range of accessibility benefits to customers

Call Centre: 1800 22 8888; IVRS: 1800 22 4111

Website-www.xtrarewards.com

Market Presence: Bangalore, Mangalore, Mysore, Chennai, Coimbatore,
Mumbai, Pune, Ahmedabad, Delhi, Bhubaneswar, Kolkata, Secunderabad,
Chandigarh

Market Base of 1.37 million customers; with 11 lac customers on mobile
connectivity & 1.45 lacs on email platform
Alliance Proposal

Provide Offers and discounts for XTRAREWARDS customers

Differentiated offers for XR customers: to be communicated thru
chargeslips, POP materials