IDC Fastly - Sept 19 2014

IDC Briefing
September 19, 2014

IDC Briefing | September 2014

Fastly Overview

The Market and Customer Pain Points

Case Studies

Questions?

Agenda
FASTLY
Fastly Overview
Vision To change the way the world experiences the Internet
Who we are
Fastly is a content delivery network designed to optimize web and mobile
performance
What we do
Fastly operates as an extension of a companys application; we cache and
deliver previously un-cacheable content from the edge
Important
Stats
348% growth in requests from July 2013 - July 2014
185,500 requests per second (Rps) (July 13) to 831,400 Rps (July 14)
CEO Artur Bergman
Business Founded in July 2011 and located in San Francisco, New York and London
Fastly Overview
Market Trends
Shift to mobile-first
Mobile data traffic is accelerating 81% YoY
.
Changing video market
4K / UHD video is on the horizon
Time behind live is more important than ever, given social activity

Pursuit of Speed
Speed is a high priority and continuous effort, like security
Consumer expectations of speed are rising faster than ever
Businesses are now looking for feature-rich, self-provisioning solutions

Desire for transparency and real-time data
Critical for DevOps, who champion efficiency, flexibility, and data-driven
decisions

Customer Pain Points
Performance compromised during massive traffic spikes

Lack real-time analytics to monitor performance and troubleshoot issues

Inability to configure services independently

DevOps team often slowed down by unresponsive vendor support teams

Unable to cache dynamic content which frustrates end users
Examples: social media feeds or API calls

Providing inconsistent end-user experience across devices
Examples: desktop or mobile
Fastlys Content Delivery Network
Fastlys Varnish-based caches
have ~12x the performance and
capacity of traditional caches
Instantly purge all types of
content in 150 milliseconds
across our global network
Customize configuration to
do more Intelligent caching
Monitor performance 24/7 with a
real-time analytics dashboard and
historical stats tools
Fastlys Content Delivery Network (2)
Cache static, long tail, and
dynamic content, as well as
small objects and video
Cache servers have 10Gb
Ethernet, hundreds of GB
of RAM, and all Solid State
Drives (SSDs)
Make decisions in real-time,
based on real data
Integrate Fastly with your
existing software stack via API,
as if Fastly were your own CDN
Our Portfolio
Enterprise CDN
Private CDN
Includes all of the above on a 100% dedicated, secure network.
Content Delivery
Video: Live Streaming and Video on Demand (VOD)
Fastly Control Panel
Fastly API
Fastly Support
Key Differentiators
Key Service Differentiators
Service Benefits
API Interface
Allows customers to easily configure and deploy custom VCL
Easily integrated into the customers development stack
Analytics
Real time analytics allow customers to monitor performance in
real time
Support Team
Support engineers availible via IRC
No need to schedule a support call via account manager
Support proactively identifies problems and reaches out
Network
Fewer POPs required - SSDs and highly optimized Varnish
software

Key Feature Differentiators
Features Fastly
Deploy custom configurations instantly
Real-time analytics & logging included in
service

Instantly purge content in 150ms Zero Delay
Dynamic content caching included in service
Dynamic site acceleration included in service
API acceleration included in service
CUSTOMERS
Customers include:
Customer Case Studies
Customer Case Studies
THE NETWORK
Fastlys Global Content Delivery Network
Current as of August 2014

QUESTIONS?
APPENDIX
Fastlys Control Panel
Customer needs / Market segment:
Gaming
Live Events (Concerts, Sports)
Producers
User-generated content

Fastly Video Streaming
Services:
Includes: Live, Live Linear, Video-on-Demand (VOD), Transcode and
Packaging Services
Manages: Tens of thousands of simultaneous channels, live
Delivers: over 100 days of VOD every minute
Supports: 1-second chunks for highest quality, lowest latency
viewing experience
Key Features:
Built to handle all HTTP Live Streaming standards
(HLD, HDS, MSS, MPEG-DASH)
< 5 second Time Behind Live (TBL) in NA/EU
Optimized for delivery to mobile & tablet
DVR enabled at the edge for Live and Live Linear
HTTP Streaming over SSL natively
Token authentication to all content
For one video customer, in 2014 weve served:
361,897,784,170 videos
21,376 average videos per second
Serving 1.5 days of video per second, 89 days of video per
minute
This means it takes Fastly 4 minutes to produce a years worth
of video
96%+ hit rate on mobile VOD
<5 sec time behind live on live, live linear transcode
Fastly Video Streaming Stats
Fastly CDN service gives you the control to provide a better end user
experience while decreasing costs."

"We selected Fastly because of the intense pursuit of high performance and
technical excellence of the team. Their dedication to customer support has
also been brilliant, working with us to resolve issues quickly as needed.
What Customers Have Said
"Thanks to Fastly, we cut our CPU usage by 80%, improved response time by
100% and lowered operating costs.

"We chose Fastly for unparalleled flexibility of configuration, lighting speed of
content delivery, wealth of knowledge of this domain, and not to mention great
pricing.

What Customers Have Said (Cont.)
Thank You

IDC Fastly - Sept 19 2014

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IDC Briefing

September 19, 2014

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