Michigan State University

2011 Fall Organizational Behavior

Team C
Ashley Groggins, Rona Smart, Cristi Lingris,
Hyungil Kim, Ryan Starkweather, Nicole Berz
What comes to mind when you hear or see
Marriott?
Question
I am Marriott
MarriottNews. (Producer). (2009, May 26). I am Marriott. Video retrieved on October 9, 2011 from http://www.youtube.com/watch?v=YUxIxjPPfIc
Marriott International
is a great place to work, as evidenced by
Agenda
3. Culture & Corporate Social Responsibility
2. Competitors & Competitive Advantage
1. Business & Performance
1. Business & Performance
Key Facts
Founded: Washington D.C. 1926
Employees: 129,000
World Wide Operator & Franchiser
- U.S. and 70 other countries and territories
- 3,545 lodging properties worldwide, with 618,104 rooms
- 2,043 furnished corporate housing rental units
Total Revenue: US $11.69 Billion
1. Business & Performance
Datamonitor 360. (n.d.) Marriott Company Overview. Retrieved on September 30, 2011 from
http://360.datamonitor.com.proxy2.cl.msu.edu/Product?pid=A60E65CA-A952-42A7-A580-B3C707CEF91F
Major Brands
1. Business & Performance
Our brands. (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/corporateinfo/glance.mi
Business Performance
2008
2009 2010 2008 2009 2010
(Millions, U.S. Dollar)
1. Business & Performance
Mergent Online. (n.d.) Marriott Company Details. Retrieved on September 22, 2011 from
http://www.mergentonline.com.proxy1.cl.msu.edu/companydetail.php?compnumber=94547&pagetype=synopsis
Revenue by Business Segment
2010
(US$ Milli
on)
Change from 200
9
Total Revenue 11,691 7.2% increase
North America Full 5,108 5.4% increase
North America Lim
ited
2,149 8.2% increase
International 1,245 8.7% increase
Luxury 1,563 10.6% increase
Timeshare 1,546 7.4% increase
Revenue by Business Segment
(Reported 12/31/2010)
1. Business & Performance
Mergent Online. (n.d.) Marriott Company Financials. Retrieved on September 22, 2011 from
http://www.mergentonline.com.proxy1.cl.msu.edu/companyfinancials.php?compnumber=94547
Key Financials (SEC Filings)
2008 2009 2010
Total Assets 8,903 7,933 8,983
Total Liabilities 7,523 6,791 7,398
Debt/Asset Ratio 84.50% 85.60% 82.40%
Revenue per
Employee
$88,821 $79,620 $90,628
(Millions, U.S. Dollar)
1. Business & Performance
Datamonitor 360. (n.d.) Marriott Business Description. Retrieved on September 30, 2011 from
http://360.datamonitor.com.proxy2.cl.msu.edu/Product?pid=A60E65CA-A952-42A7-A580-B3C707CEF91F
2. Competitors & Competitive Advantage
Ranked Competitors by Industry
Lodgings
Hotels, Resorts,
Cruise Lines
Hotels, Restaurant
s,
Casinos
Mergent
Public Rank
1
Marriott
International
Marriott
International
McDonalds Corp Walt Disney
2
African Sun
Limited
African Sun
Limited
Marriott
International
Loews Corp
3 Accor SA Accor SA Starbucks
Marriott
International
4
Las Vegas
Sands Corp
Las Vegas
Sands Corp
Intercontinental
Hotels
Starwood
Hotels & Resorts
5
MGM Resorts
International
Royal Caribbean Cru
ises
Hilton Worldwide
Host Hotels &
Resorts
2. Competitors & Competitive Advantage
Mergent Online. (n.d.) Marriott Competitors. Retrieved on September 26, 2011 from
http://www.mergentonline.com.proxy1.cl.msu.edu/competitors.php?compnumber=94547
Factiva. (n.d.) Marriott International Competitors. Retrieved on October 3, 2011 from
http://global.factiva.com.proxy2.cl.msu.edu/pcs/default.aspx
FORTUNE 500
Hotels, Resort & Casinos
Industries
Rank Company Fortune 500 rank
1 Marriott 213
2
Hannahs
Entertainment
264
3 MGM Mirage 360
4
Starwood Hotels &
Resorts
438
5 Las Vegas Sands 456
2. Competitors & Competitive Advantage
Fortune 500: Our annual ranking of Americas largest corporations. (2011). CNN Money. Retrieved on September 28, 2011 from
http://money.cnn.com/magazines/fortune/fortune500/2011/index.html
Comparison Among Top
Competitors

Marriott Accor Starwood
Inter-
continental
Total
Revenue
11,691
5,948 5,071 1,538
Net
Income
458
3,600 477 280
Earnings
per Share
1.26
15.94 2.61 0.97
Employees
129,000
145,000 145,000 7,556
2. Competitors & Competitive Advantage
Mergent Online. (n.d.) Marriott Competitors. Retrieved on September 26, 2011 from
http://www.mergentonline.com.proxy1.cl.msu.edu/competitors.php?compnumber=94547
Strengths & Opportunities
Technical innovations
Higher brand recognition
Global presence
Diversified brand portfolio
Strengths
Strong growth in emerging
markets
Hospitality market in U.S.
improving
Brand expansion
Opportunitie
s
Competitiv
e
Advantage
2. Competitors & Competitive Advantage
Datamonitor 360. (n.d.) Marriott SWOT Analysis. Retrieved on October 3, 2011 from
http://360.datamonitor.com.proxy2.cl.msu.edu/Product?pid=A60E65CA-A952-42A7-A580-B3C707CEF91F&view=SWOTAnalysis
Global Growth as Competitive
Advantage
By 2015, 120 hotels (double its
presence)
By 2015, from 12 to 100 hotels
By 2015, 50 hotels (environmentally-
friendly)
By 2015, 360 hotels (double its
presence)
2. Competitors & Competitive Advantage
Find your world: Marriotts signature. (2010). Marriott 2010 annual report. Retrieved on
September 27, 2011 from
http://investor.shareholder.com/MAR/marriottAR10/signature/index.html
Shareholder Value & Stock Price
2008 2009 2010
Earnings per Share 1.02 (0.97) 1.26
Return on Investment 17% -4% 18%
Return on Equity 25% -28% 34%
2. Competitors & Competitive Advantage
Thomson One: Investext (n.d.) Marriott International Company Overview. Retrieved on September 30, 2011 from
https://www.thomsonone.com/Workspace/Main.aspx?View=Action%3dOpen&BrandName=&IsSsoLogin=True
Shareholder Returns & Comparison
2. Competitors & Competitive Advantage
Investor relations. (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://investor.shareholder.com/mar/default.cfm
3. Culture & Corporate Social Responsibility
Core Values: "Spirit to Serve"
Spirit to
Serve
Our Associates
Our
Communities
Our Guests
3. Culture & Corporate Social Responsibility
Core Values
Take care of your employees and theyll take care of
your guests J.W. Marriott - Founder
Staff Incentives
Reduced Rates
Educational Assistance
Formal Recognition Program
Our
Associates
3. Culture & Corporate Social Responsibility
Why Marriott? (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/careers/CareerPaths-hotel-employeee-benefits.mi
Core Values: "Spirit to Serve"
Our
Communities
Actively involved with the communities in which they
reside
Activities
Habitat for Humanity
Hurricane Katrina
Feeding America
Children's Miracle Network
3. Culture & Corporate Social Responsibility
Environment. (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/corporate-social-responsibility/corporate-environmental-responsibility.mi
Core Values: "Spirit to Serve"
Our Guests
Utilizing technology to keep guests satisfied with their
experience
Technological Initiatives
Marriott Automated Reservation System for Hotel
accommodations (MARSH)
Property Guest Object Oriented System (Pgoos)

3. Culture & Corporate Social Responsibility
Datamonitor 360. (n.d.) Marriott SWOT Analysis. Retrieved on October 3, 2011 from
http://360.datamonitor.com.proxy2.cl.msu.edu/Product?pid=A60E65CA-A952-42A7-A580-B3C707CEF91F&view=SWOTAnalysis
JD Power Customer Satisfaction
3. Culture & Corporate Social Responsibility
North America hotel ratings: Luxury (2011). JD power: Travel: North America hotel ratings. Retrieved on September 28, 2011 from
http://www.jdpower.com/travel/ratings/north-america-hotel-ratings/luxury/
Business Values
1) Commitment to Human Rights

2) Ethical and Legal Standards

3) Working with Suppliers

4) Helping Our Workforce Grow
How We Do Business Is As Important As The
Business We Do
3. Culture & Corporate Social Responsibility
Why Marriott? (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/careers/CareerPaths-hotel-employeee-benefits.mi
Fortune 100 Best Employers
Rank Company
70 SC Johnson
71 Marriott
72 Microsoft
73 PricewaterhouseCoopers
74 Nordstrorm
3. Culture & Corporate Social Responsibility
100 best companies to work for. (2011). CNN Money. Retrieved on September 28, 2011 from
http://money.cnn.com/magazines/fortune/bestcompanies/2011/snapshots/71.html
Accomplishments
Society & Environment
Climate Counts Ranks Marriott Tops in the Hospitality
Sector

Marriott Headquarters Receives Gold Medal for Green
Buildings

Marriott UK Hotels #7 on Sunday Times Best Green
Companies and
Best for Employee Environmental Engagement Lists.

2010 worldwide charitable contributions totaled $34.6
million from
donations of cash and volunteer time
3. Culture & Corporate Social Responsibility
Environment. (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/corporate-social-responsibility/corporate-environmental-responsibility.mi
Goals
Further reduce energy and water consumption by 25
percent per
available room by 2017

Create green construction standards for hotel
developers and
green our multi-billion dollar supply chains

Educate associates and guests to support the
environment

Invest in innovative conservation initiatives including
rainforest protection and water conservation
Continuous Improvement
3. Culture & Corporate Social Responsibility
Environment. (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/corporate-social-responsibility/corporate-environmental-responsibility.mi
-Team C
In closing, we believe Marriott International is a
great place to work, as evidenced by Marriotts
1. Business & Performance
2. Competitors & Competitive Advantage
3. Culture & Corporate Social Responsibility
Presentation and References with live links can be found on the Linked In profiles of all
group members.
References
Datamonitor 360. (n.d.) Marriott Business Description. Retrieved on September 30, 2011 from
http://360.datamonitor.com.proxy2.cl.msu.edu/Product?pid=A60E65CA-A952-42A7-A580-
B3C707CEF91F
Datamonitor 360. (n.d.) Marriott Company Overview. Retrieved on September 30, 2011 from
http://360.datamonitor.com.proxy2.cl.msu.edu/Product?pid=A60E65CA-A952-42A7-A580-
B3C707CEF91F
Datamonitor 360. (n.d.) Marriott SWOT Analysis. Retrieved on October 3, 2011 from
http://360.datamonitor.com.proxy2.cl.msu.edu/Product?pid=A60E65CA-A952-42A7-A580-
B3C707CEF91F&view=SWOTAnalysis
Environment. (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/corporate-social-responsibility/corporate-environmental-
responsibility.mi
Factiva. (n.d.) Marriott International Company Information. Retrieved on September 22, 2011
from
http://global.factiva.com.proxy2.cl.msu.edu/pcs/default.aspx
Factiva. (n.d.) Marriott International Competitors. Retrieved on October 3, 2011 from
http://global.factiva.com.proxy2.cl.msu.edu/pcs/default.aspx
Financial statements. (2010). Marriott 2010 annual report. Retrieved on September 27, 2011
from
http://investor.shareholder.com/MAR/marriottAR10/financials/financial_statements/index.ht
ml
Find your world: Marriotts signature. (2010). Marriott 2010 annual report. Retrieved on
September 27, 2011 from
http://investor.shareholder.com/MAR/marriottAR10/signature/index.html
Fortune 500: Our annual ranking of Americas largest corporations. (2011). CNN Money.
Retrieved on September 28,
2011 from http://money.cnn.com/magazines/fortune/fortune500/2011/index.html
Investor relations. (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://investor.shareholder.com/mar/default.cfm
References (cont.)
MarriottNews. (Producer). (2009, May 26). I am Marriott. Video retrieved on October 9, 2011
from
http://www.youtube.com/watch?v=YUxIxjPPfIc
Mergent Online. (n.d.) Marriott Company Details. Retrieved on September 22, 2011 from
http://www.mergentonline.com.proxy1.cl.msu.edu/companydetail.php?compnumber=94
547&pagetype=synopsis
Mergent Online. (n.d.) Marriott Competitors. Retrieved on September 26, 2011 from
http://www.mergentonline.com.proxy1.cl.msu.edu/competitors.php?compnumber=9454
7
Mergent Online. (n.d.) Marriott Company Financials. Retrieved on September 22, 2011 from
http://www.mergentonline.com.proxy1.cl.msu.edu/companyfinancials.php?compnumber
=94547
North America hotel ratings: Luxury (2011). JD power: Travel: North America hotel ratings.
Retrieved on
September 28, 2011 from http://www.jdpower.com/travel/ratings/north-america-hotel-
ratings/luxury/
Our brands. (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/corporateinfo/glance.mi
Quarterly financial data. (2010). Marriott 2010 annual report. Retrieved on September 27,
2011 from
http://investor.shareholder.com/MAR/marriottAR10/financials/quarterly_financial_data/i
ndex.html
Thomson One: Investext (n.d.) Marriott International Company Overview. Retrieved on
September 30, 2011 from
https://www.thomsonone.com/Workspace/Main.aspx?View=Action%3dOpen&BrandNa
me=&IsSsoLogin=True
Why Marriott? (2011). Marriott Corporate Website. Retrieved on September 22, 2011 from
http://www.marriott.com/careers/CareerPaths-hotel-employeee-benefits.mi
100 best companies to work for. (2011). CNN Money. Retrieved on September 28, 2011
from
http://money.cnn.com/magazines/fortune/bestcompanies/2011/snapshots/71.html