Beruflich Dokumente
Kultur Dokumente
March 2007
The enclosed material is proprietary to the ECC Partnership and is for the internal use of the addressee only.
Francis J. Gouillart The Experience Co-Creation Partnership 100 Main Street, Suite 130 Concord, MA 01742 Mobile: +1 781 888 0186
Symnetics Bogota ECC 2007-05-20 – FJG
© 2007 Venkat Ramaswamy, Francis Gouillart vramaswamy@eccpartnership.com
All rights reserved. fgouillart@eccpartnership.com
Whence a gang of girls?
World’s second-largest
food/consumer products company
Site
visitors
vote on
talents
Tie-in with
Monster.com
© 2007 ECC Partnership
All rights reserved.
Tie-in to Sunsilk products is low-key
•
§ Hindustan Lever claims 2,500,000 registrations to Gang of Girls site
§ 25,000 girl gangs
§ 200 million hits
§ 12-13 million page views every month
§
§
§
§
§
§ “…[a] company taking benefits of new web 2.0 technologies ranging
from blogs to power of social networking. You ask for it its all there
at sunsilkgangofgirls.com.
§ “As far as brand is concerned plus side for sunsilk here is ability to use
power of technology to position brand successful and create
following among niche users whom must have generated enough
feedback for the brand to understand demographic served. Other
brands need to take a cue from here and understand how web can
be used as an effective brand delivery/promotion tool.”
§
§ The concept will soon be relaunched for rural parts of India as “Sunsilk
Saheli.”
•
§ Unilever plans to take Gang of Girls global.
§ “Gang Wars” (a section of Gang of Girls site) is not a good term for the
United States.