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Keyword: Internet
The Internet refers to the
physical network that links
computers across the globe.
It
consists
infrastructure
of
of
the
network
between
the
(PDAs)
and
platforms)
with
Keyword: Browser
A browser is asoftware applicationused
to locate, retrieve and display content
on theWorld Wide Web, includingWeb
pages, images, video and other files.
Some examples of web browsers are:
Google
Chrome,
Explorer ....
Safari,
internet
K e y w o r d : D omain Name
Adomainname is a unique
name
that
identifies
aninternetresource such
as
example
website.
of
Some
internet
Keyword: URL
is
located
on
the
K e y w o r d :
C o o k i e
Ke y w o rd : C l i c k s t re a m
A record of a visit to a web page
Visitor (IP address)
URL
Time of visit
Time spent on a page
Browser used
Referring URL
Type of request
Reply code
Number of bytes in the reply
etc
Keyword: Blog
A
blogis
discussion
or
World
Wide
Web
and
Keywords: Value
Value: The worth that a product has in the mind of the consumer.
Value, a central marketing concept, is primarily a combination of quality,
service, and price (qsp), called the customer value triad. Value
perceptions increase with quality and service but decrease with price.
The consumer's perceived value of a good or service affects the price
that he or she is willing to pay for it. For the most part, consumers are
unaware of the true cost of production for the products they buy. Instead,
they simply have an internal feeling for how much certain products are
worth to them. Thus, in order to obtain a higher price for their
products, producers may pursue marketing strategies to create a
higher perceived value for their products.
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W h a t i s M a r ke t i n g ?
An
organizational
function
A process for exploring,
creating, and delivering
value
to
satisfy
the
E-Marketing - Definition
Electronic Marketing refers to the conduct
of marketing activities identifying the
customer and creating value to satisfy
the
customer
communication
the
internet*
(Boateng, 2010).
via
electronic
technologies
and
mobile
1-17
including
devices
E - c o m m e r c e
organization
and
its
EXTERNAL
definitions
shows
that
electronic
includes
pre-sale
and
post-sale
E - b u s i n e s s
exchanges,
within
organization
external
mediated
and
an
with
stakeholders
E - M a r ke t i n g C h a l l e n g e s a n d O p p o r t u n i t i e s
The Internet and other digital media have transformed
marketing:
For customers, they give a much wider choice of products and
prices from different suppliers and the means to select and
purchase items more readily. There is also a choice of technology
platformsfrom desktops and laptops to mobile and tablet devices
for consumers to use.
For organizations, digital media and new technology platforms give
the opportunity to expand into new markets, offer new services,
apply new online communication techniques and compete on a
more equal footing with larger businesses.
For those working within these organizations it gives the
opportunity to learn and develop new skills and to use the Internet
to improve the competitiveness of the company through detailed
customer
and
market
research.
E - M a r ke t i n g C h a l l e n g e s a n d O p p o r t u n i t i e s
At the same time, the internet and related digital
technology platforms gives rise to many threats to
organizations. For example, online companies such as
ASOS.com