FACES IN THE CROWD

ARE DISTINGUISH IN
THEIR WORK THROUGH
THE SIFTING SAMUS OF
TIME THEY
SPEARHEADED THE
BUILDING OF INDIA INC.
 Adi Godrej

S 'Kris' Gopalakrishnan Anil Ambani

Rahul BajajPadma Bhushan

Anand Mahindra
AJIM PREMJI

Sunil Bharti Mittal

BORN : AUGUST 20, 1946 ; AGE : 62

FULL NAME: NAVARA RAMARAO

NARAYANA MURTY

OCCUPATION : NON EXECUTIVE

CAIRMAN& CHIEF MENTOR OF
INFOSYS
SALARY : $ 50,000 USD(INFOSYS)
NET WORTH: $ 1.9 BILLION USD
(2007)
CHILDREN : ROHAN & AKSHATA
 N R Narayana Murthy

Nagavara Ramarao Narayana

Murthy is the co-founder, non-
executive chairman and chief mentor
of India's best known software firm,
Infosys Technologies Ltd.
Murthy is a globally known and
highly regarded entrepreneur
The Economist ranked him 8th
among the top 15 most admired
global leaders (2005). He was
ranked 28th among the world's
most-respected business leaders
by the Financial Times (2005).
He topped the Economic Times
Corporate Dossier list of India's
most powerful CEOs for two
consecutive years – 2004 and
2005.
‘Narayana Murthy is a role
model for millions of Indians…
He represents the face of the
new, resurgent India to the
world.’ - Manmohan Singh,
Prime Minister of India ‘Through
his vision and leadership
Narayana Murthy sparked a
wave ofinnovation and
entrepreneurship that changed
the way… the world views
India.’

- Bill Gates, Chairman of the

Board, Microsoft Corporation
 Narayana Murthy’s 5 success
mantras for entrepreneurs:

• 1. You must have an idea whose value to the

market should be expressible in a simple
sentence, not a complex or a compound
sentence. . .;
• 2. You must have a team that brings mutually
exclusive, but collectively exhaustive set of
skills, experience and expertise.
 3. The market must be ready for your idea. If
the market is not ready for your idea, doesn’t
matter how smart your idea is, you will not
succeed.
4. You need a good value system, because entrepreneurship in
the beginning is all about sacrifice, hard work, deferred
gratification, disappointments. It is the value system that creates
confidence in each member of the community that other members
too are doing the same to make this company succeed. . .

5. You need funds ……..but that is easy , finance is not

a problem.
 O F
T OR
RE A
A C
R IS
N E U UE
P RE VA L
T RE
EN
 KEY ELEMENTS
OF
ENTREPRENEUR
ORGANISIN
G SKILL
HI C S G
ET KI N
V AT IO - T A
INNO RIS
K
N
VISION
DECIS
I ON M
AKING
PLANNI
NG
How Entrepreneurship Makes a
Difference

The Promise of
Entrepreneurship

•Technological innovation

•Industry formation

•Job creation

•New business formation

Entrepreneurship – the
process of creating or
seizing an opportunity
and pursuing it
regardless of the
resources currently
controlled.

Entrepreneurship
is a “flash of
genius”
 TYPES OF
ENTREPRENEURS

• BUSINESS ENTREPRENEUR

•Are individuals who conceive

an idea for a new product and
then create a business to
materialize their idea into
reality.

•SUCH AS: Printing press, Textile

Processing house, Advertising
agency, Ready made garments
TRADING ENTREPRENEUR

An individual who
undertakes trading
activities and is not
concerned with the
manufacturing work and is
engaged in both domestic
and overseas trade.
 INDUSTRIAL
ENTREPRENEUR

Is a manufacturer who
identifies the potential
needs of customers and
tailors a product or
service to meet the
marketing needs and has
the ability to convert
economic resources and
technology into a
profitable venture.
Such as : electronic
industry, video
CORPORATE ENTREPRENEUR

a person who demonstrate his

innovative skill in organizing
and managing corporate
undertaking which is a form of
business organization that is
registered under some act.
E.g. a trust registered under
the trust act.
AGRICULTURAL ENTREPRENEUR

An individual who undertakes

agricultural activities as raising
and marketing of crops ,
fertilizers and other inputs of
agriculture.
 Entrepreneur Vs.
Entrepreneurship
• ENTREPRENEUR • ENTREPRENEURSHIP
 Refers to a person  Refers to a process
 Visualiser  Vision
 Creator  Creation
 Organizers
 Organization
 Innovator
 Innovation
 Decision-maker
 Planner
 Decision
 Leader  Planning
 Risk-taker  Leadership
 Risk-taking
 ENTTREPRENEURIAL
PROCESS

entrepreneurship is a
process of identifying,
evaluating, seizing an
opportunity and bringing
together the resources
necessary for success.
CRITICAL FACTORS FOR STARTING A NEW
VENTURE

• The Personal factor

•Sociological factor

•Environmental factor
 A model
Personal Personal Sociological Personal Organizational
Achievement Risk taking Network Entrepreneur
Locus of control Job Team Leader Team
Ambiguity Dissatisfaction Parents Manager Strategy
Tolerance Job loss Family Commitment Structure
Risk- Taking Age Role Vision Culture
Personal values Commitment models Products
Education
Experience

INOVATION TRRIGRING IMPLEMENTATION GROWTH

EVENT

ENVIORNMENT ENVIORNMENT
ENVIORNMENT
Opportunities Suppliers
Competition
Role Models Customers
Resources
Creativity Competitors
Govt. Policy
Bankers
Investors
 THE 10 Ds
• DREAM
• DECISIVENESS
• DOERS
• DETERMINATION
• DEDICATION
• DEVOTION
• DETAILIST
• DESTINITY
• DOLLARS
To Accomplish Great Things,
We must not only act, but also • DISTRIBUTE
dream: not only plan, but also
believe.
 REASONS FOR STARTING A BUSINESS

• SELF
MANAGEMENT
• FINANCIAL
INDEPENDENCE
• CREATIVE
FREEDOM
• FULL USE OF PERSONAL SKILLS &
KNOWLEDGE
Steps in the Entrepreneurial
Process

1.DISCOVERY
2.CONCEPT
DEVELOPMENT
3.RESOURCING
4.ACTUALIZATION
5.HARVESTING
 Discovery
The stage in which the
entrepreneur generates ideas,
recognizes opportunities, and
studies the market

Consider your
hobbies or skills

Consider consumer
needs and wants

Study demographics
Concept Development:

• Develop a business
plan:
a detailed proposal
describing the business
idea

• Choose business
location

• Will a patent or
trademark be required
 Resourcing: Apply for
The stage in loans,
which the grants and
entrepreneur assistance
identifies and
acquires the
financial, human,
and capital
resources
Identify needed for the
potential venture startup,
investors etc
Hire
employees
 Actualization:
The stage in which the
entrepreneur operates the
business and utilizes
resources to achieve its
goals/objectives.

Day-to-Day
Operations
 Harvesting:
The stage in
which the
entrepreneur
decides on
venture’s future
growth,
development, or
demise.
 Harvesting:
What is your 5-year
plan?
Consider Expansion:
• Possibly add
multiple locations
• Providing different
products/services
What is your 10-year
plan?
Will you go public ?
NYSE or NASDAQ
 WHAT HAMPERS THE
ENTREPRENEURIAL
PROCESS?

•Financial struggle

•No government support

•Lack of a forum for

discussing entrepreneurial
issues

•Poor infrastructure

•Corruption and Bureaucracy

 LESSONS LEARNT FROM THE
ENTREPRENEURIAL PROCESS

•Do whatever it takes, whatever is

necessary
•Retain strong customer focus
•Invest for the long-term
•Invest in quality
•Be hands-on
•Multi-tasking is important
•The need for the ability to tolerate
ambiguity

•Share profits with employees

•Government's relative
Un involvement in the high tech
industry is a blessing