BAMBANG RUDI T O

SOCIAL CAPITAL
Basic of group
Human group picturing two kinds of solidarity
There are mechanic solidarity and organic
solidarity

Mechanic solidarity
The power of rule
The members usually not know why they are
grouping
There are many taboos and restrictions for
controlling the members those are connected with
supernatural world
Usually used in rural area
Rules as the main factor

Organic solidarity
Created because of the same concern, the
members in the same stratum and create trust
between members
As an urban life



Indicators connected with social
capital
Trust (the important factor to compete)
Transparence (between members of social
networking)
There are norm, moral, value and rules


stakeholder
Legitimacy
Power
Interest

Individual or group among community, national,
global that influence and influenced to the
corporate activity as a society

STAKEHOLDER RELATIONSHIP
Functional relationship
Pattern of interaction
As a system
Kinds of stakeholder
In the company : shareholder/owner; retire
employee; manager;
Customer : public that used the corporate
products; traditional market.
Employee: new and old; minority and majority;
family of the employee
supplier; competitor; corporate association;
CBO; university; NGO
Community: people, who are living around the
company; CBO; NGO
Environment: nature, social, cultural
Mass media: press; columnist
Government: legislative; executive



Corporate Social
Responsibility
Background of CSR
in the Trinidad on ISO/COPOLCO (Commite
on consumer policy) workshop of world
corporates.
the topic of workshop Corporate Social
Responsibility Concepts and Solutions,
10
th
of June 2002, Port of Spain
result of workshop
responsibility for the corporate that involved in
ISO have to apply the activities connected to
local community for increasing people prosperity
as the owner of location where the corporate is
located.


CSR
the commitment of business to behave ethically,
operate legally and contribute to economic
development while improving the quality of life of
its employees and their families, as well as the
local community and society at large.
3 levels of CSR
1. public relations
Creating image of the company as a good company
such as cause-related marketing program that
launched by Saatchi and Saatchi for Benetton
product. In this example this corporate shows
dead punishment for prisoner. The purpose of
this corporate is increasing the image for people
that Benetton care for dead punishment


To avoid or explain the work condition in the
company
example Nike responses for teenager worker
condition in Nike. Nike explained the environment
and worker condition.


2. Defensive strategy
Applying program for people that not the core of
the company, such as
Mercks action for giving drugs to people
Starbucks commitment to pay the coffe farmer
with fair price and build education infra-
structure and health center in farmer
community.
PT Sampurna sponsoring bea siswa for children
in Indonesia, also Ford Foundation, Toyota
Foundation.

3. through the vission of the corporate for
creating a good activities for people.
implementation of
corporate social responsibility concept
Not only received the corporate for processing
their work among the community, but also as a
part of community life
Corporate and community as a social system
such as economy, politic and also technology.
Stakeholder and CSR
The relationship between stakeholders included
corporate can used as a kind of CSR
The process of relationship between local
community stakeholder or local community itself
can be called as community development process
that executed by company
Community development
Community relation
Community services
Community empowerment
Community relation
Create social networking with stakeholders
Giving information about the company
Using local community as employee
Community services
Charity
Fulfill what the people need such as education,
health center, water, electricity, public center,
sanitation etc.

Community empowerment
To strengthen the people access
Create people autonomous for living
Developing social, economy, politic of the people
As a human sustainability

Steps of community development
Social identification
Program identification
Program assessment
Program application
Monitoring and evaluation
Social audit
Input to the community and also input for next
program
UNDERGRADUATE STUDENT WORK
Build access in the village at about 3 km
Build mushola and sanitation thing
Finding and building fresh water
Build goat milk business (etawa goat)
Build islamic education for elementary school
madrasah
Creating other product from cowmilk (caramel)
and build small business activities
Build elementary school
Creating coopertion (koperasi)

CAMPONG ACCESS BEFORE APPLYING PROGRAM
ACTIVITY BUILD ACCESS 3 KM
CIWIDEY VILLAGE
SBM UNDER GRADUATE STUDENT
AFTER PROGRAM EXECUTION
FRESH AND DISTRIBUTION WATER IN
CAMPONG BARUSEN
WATER PURIFICATION IN CIWIDEY
BUILD MUSHOLA IN CAMPONG LEGOK
MERI
NEW MUSHOLA
MOSQUE RENOVATION IN CIWIDEY
BUILD MADRASAH IN CIWIDEY
REBUILD THE NEW ELEMENTARY
SCHOOL BECAUSE OF EARTH QUAKE IN
PENGALENGAN
BUIL MADRASAH AND ECONOMIC
INSTITUTION IN PENGALENGAN
TRAINING FOR SMALL BUSINESS
BIOMASS BUSINESS
APPLIED RESEARCH IN PENGALENGAN
Training and mentoring for increasing group quality
in economic sector.
1. Create drying machine for chilly, cassava, potato
2. Creating sosial economic group for small industry as sosial
capital.
3. Consultation about managerial for small industry
OBSERVATION IN
SMALL INDUSTRY AND
HOUSEHOLD
POTENCIAL IN
PENGALENGAN
OBSERVATION
AND INTERVIEW
ABOUT LOCAL
PRODUCT AND
TECHNOLOGY
FGD AND TRAINING LOCAL ECONOMY
DIRECT CONSULTATION
CROSS CULTURE COMMUNITY
DEVELOPMENT
1
ST
SEED di Ciwidey (kampung Cisauk) Indonesia
2
nd
SEED di Ciwidey (Liung Gunung dan kutamekar)
Indonesia
3
rd
SEED di Cisurupan (Garut) Indonesia
4
th
SEED di Kampung Sri Tujuh, Tumpat (Kelantan)
Malaysia
5
th
SEED di Ciwidey Indonesia
6
th
SEED di Kampong Aer Brunei Darussalam
7
th
SEED di Dhan Nyan Hochimin Vietnam
8
th
SEED di Pattani Thailand
Observation in the
local communitys
field
OBSERVATION
interview ?
OBSERVATION
INTERVIEW
TRYING KERUDUNG
DISCUSSION(CROSS CULTURAL)
CROSS-CULTURAL DISCUSSION
FOLLOWING
SOCIAL
TRAINING
TRAINING
PARTICIPANT