Frugal IT

Innovations
Sec-D Group - 8
-Karan Chopra 140103080
-Shivani Sharma 140101161
-Gaurav Dey 140101053
-Karishma Dipti 140102058
-Vignesh 140103182
-Pruthvi Kondapalli 140102099
-Sri Shashwat Gupta 140101168
INTRODUCTION
Cost Effiecient
High Impact
Usable
Frugal which is also known as Jugaad innovation works around the concept
of creation of products or services which are :
Extremely cost efficient
Uses the resources to the maximum limit
Makes use of new age technologies which reduces the cost
The frugal Innovation Pyramid
Aadhaar Scheme

Started by UIDAI in Jan 2009 , 73.71 crore people already enrolled
( till mid July 2014)
Concept of identifying people of India through a unique 12 digit long identity
number
Centralized database of information where each unique number linked with
demographic and biometric details of the person
The scheme aims to replace bulky physical files and tackle the issues of data
redundancy, inconsistencies and scattered data problems

XXXXXXXXXXXX
12 Digit Unique
Aadhaar
number
Photo and
demographic
details
Finger prints
Iris scan
Aadhaar enrolments of 73.7 crore
till mid-July: Minister Economic Times 24 July 2014
Aadhaar Scheme

ADVANTAGES
Elimination of corruption at some level in citizens subsidy by removal of
middlemen /reduction of the bureaucracy layers
Portable and easily verifiable by agencies anywhere across the entire nation
Data Redundancy and scattered Data issues removed with a centralized
database

LIMITATIONS/CHALLENGES
UID is restricted to just an identity business rather than service delivery
mechanism as it claimed
Breach of civil liberty This is due to sharing of intimate personal details of
citizens with service agencies
Biometric readings malfunction during power failures, low quality fingerprints
and people suffering with common corneal problems would exclude people
up to 60 mn

FASAL
It delivers to the farmer the requested agricultural content over sms
It provides this service free of cost helping farmers make money
It provides a comprehensive database of the farmers to the companies
so that they can more effectively identify and target their customer
base
Helps major companies across various industries like banking, fmcg,
agricultural machinery to connect and market their products to the
right audience in the rural sector

How it works?
Source: http://fasal.intuit.com/about.html
Features

Free of cost to farmers
Helps farmers in a simple and effective way
Easy to use yet sophisticated SMS based platform (SMS in local language)
Spam free personalized content
Connects buyers and sellers

M-pesa

Concept
Mobile Money developed by
Vodafone for Safaricom and
Vodacom in East Africa
Allows users to deposit, withdraw
and transfer money with a mobile
device
Fast, secure and convenient way to
transact on mobile through
Vodafones subsidiary MCSL in
association with ICICI Bank
Services
Enables users to complete basic
banking transactions without
visiting a bank branch
Services range from paying bills to
purchase mobile talk time
credit,DTH recharge, prepaid
recharge etc
All transactions are authorised
and recorded in real time using
secure short messaging service

Highlights
One of the most successful mobile
phone based financial service in the
developing world since its launch in
March 2007
Safe and secure, simple to use,
saves time and convenient
Launched in India on 1
st
April, 2014
by Vodafone
Early adopter parties- AAP and BJP
in India
Transaction Fees
0
20
40
60
80
100
120
140
160
180
1 to 25 26 to 50 51 to 100 101 to 250 251 to 500 501 to 1000 1001 to 2000 2001 to 3500 3501 to 5000
Transaction Fees
Send money to Registered User Send money to Unregistered User Withdrawal
Source - https://www.mpesa.in/portal/services/services.jsp

Future & Scope of IT
Innovations in India
Emerging and developing economy like India can been seen as a best market
for increasing frugal innovations which are not only restricted to
IT,Automobiles,Banking etc. but can span across diverse fields.

There are new platforms of technology like cloud computing that are
incoming, which are reducing cost of production
The poor growth rate in the developed nations has led to increasing
demands for low cost products
The presence of Jugaad attitude in people means there is no dearth of
local innovators
The presence of middle class in large number in India serves as a high
motivation factor as there is already a ready-made market




Frugal Innovation: Recap
Changes the business model by emphasizing shorter launch cycles,
innovation through commercialization
1
, and reverse-engineered
innovation
Closely associated with Indian jugaad
2
and Chinese shanzhai
2

innovation models
Enabling information-driven intelligence in both products and
processes

1. Innovation through commercialization: Putting a new product or service on the
market quickly and improving performance in subsequent generations
2. Jugaad refers to a makeshift arrangement, while shanzhai refers to copycat
innovation. Both terms relate to the approach of adapting successful foreign
products or business models to local markets, Innovating, and bringing products to
markets quickly



Reference: McKinsey Global Institute. Manufacturing the future: The next era of global growth and innovation. November 2012.

REFERENCES
http://www.thehindubusinessline.com/features/weekend-life/harvesting-a-
database/article4435702.ece?ref=wl_features
http://www.exchange4media.com/49334_quick-five-with-intuit-india%E2%80%99s-yugal-k-sachdeva.html

Asia insider December 2012
http://fasal.intuit.com/

http://fasal.intuit.com/about.html

http://fasal.intuit.com/media.html
http://www.icicibank.com/mobile-banking/mpesa/m-pesa.page
http://www.vodafone.com/content/index/about/about-us/money_transfer.html


http://yourstory.com/2014/04/vodafone-m-pesa-india/
https://www.mpesa.in/portal/services/services.jsp
http://www.rediff.com/news/column/column-why-indians-should-fear-the-uid/20101012.htm 02-08-2014 3:05
pm
http://www.indianyojana.com/vikas-yojana/aadhar.htm 27-07-2014 8:45 pm
http://uidai.gov.in/how-to-enroll.html 27-07-2014 9:14 pm
http://www.iaadhaar.com/benefits 30-07-2014 4:10 pm

http://articles.economictimes.indiatimes.com/2014-07-24/news/51982017_1_aadhaar-enrolments-aadhaar-
project-unique-identification-authority



Q & A