Coca-Cola

Chelsey Petrey
There is no limit to what a man can do or where he can
go if he doesnt mind who gets the credit
Robert Woodruff
Overview
History
Leadership
Sponsorship
Financial Information
Slogans
Whats New
Conclusion
Atlanta Beginnings
Dr. John Pemberton
created Coca-Cola
Sold at Jacobs Pharmacy
for 5 cents
Frank Robinson created
the name and script logo
Pemberton sold the
business to Asa Candler
Beyond Atlanta
Incorporate and formula
patented
Joseph Biedenharn
bottled Coca-Cola using
a common glass bottle
called the Hutchinson
Root Glass Company
manufactured the contour
bottle in 1916, inspired
by the shape of the
African cola nut.
Robert Woodruff
Candler sold Coca-Cola
to Ernest Woodruff
Robert Woodruff
assumed leadership
Advertising
Six- bottle cartons
Coca-Cola cooler
Coca-Cola bell glass
Used Sundbloms Santa
Claus picture
Woodruff Era
Sprite Boy used to
introduced Coca-Cola
Provided Coke to the
military for five cents
a bottle during World
War II
First product on the
cover of Time
Magazine
Woodruff Era
Expanded into foreign markets with local
bottles, trucks, and personnel
Cans and plastic bottles
Coke Wave introduced
Fanta, Sprite, Tab, Mr. Pibb, and Mello
Yello introduced
Roberto Goizueta
Named Chairman and
CEO
Intelligent and
Innovative risk taking
Coca-Cola Enterprise,
Inc
Diet Coke
New Coke
Coca-Cola Classic
Douglas Daft
Introduced Coca-Cola
Polar Bears
Donated 20,000
commercials to the
library of Congress
Introduced Dasani and
Vanilla Coke
Introduced new Coca-
ColaReal marketing
platform in 2003
Coke Commercial
Sponsorship
Olympics
Project Hope
Art of Harmony
Tiger Woods Foundation
Coca-Cola Racing
Family
Childrens Miracle
Network
Boys and Girls Club of
America
Annual Income Statement
Income Statement Dec04 Dec03
Revenue 21,962.00 21,044.00
Cost of Goods Sold 6,745.00 6,912.00
Gross Profit 15,217.00 14,132.00
SG&A Expense 8,626.00 8,061.00
Depreciation & Amortization 893.00 850.00
Operating Income 5,698.00 5,221.00
Nonoperating Income 696.00 444.00
Nonoperating Expenses 196.00 178.00
Income Before Taxes 6,222.00 5,495.00
Income Taxes 1,375.00 1,148.00
Net Income After Taxes 4,847.00 4,347.00
Continuing Operations 4,847.00 4,347.00
Discontinued Operations 0.00 0.00
Total Operations 4,847.00 4,347.00
Total Net Income 4,847.00 4,347.00
Annual Balance Sheet
Balance Sheet Dec04 Dec03
Assets
Current Assets
Cash 6,707.00 3,362.00
Net Receivables 2,171.00 2,091.00
Inventories 1,420.00 1,252.00
Other Current Assets 1,796.00 1,691.00
Total Current Assets 12,094.00 8,396.00
Net Fixed Assets 6,091.00 6,097.00
Other Noncurrent Assets 13,142.00 12,849.00
Total Assets 31,327.00 27,342.00
Liabilities and Shareholders' Equity
Current Liabilities
Accounts Payable 4,283.00 4,058.00
Short-Term Debt 6,021.00 2,906.00
Other Current Liabilities 667.00 922.00
Total Current Liabilities 10,971.00 7,886.00
Long-Term Debt 1,157.00 2,517.00
Other Noncurrent Liabilities 2,814.00 2,512.00
Total Liabilities 15,392.00 13,252.00
Preferred Stock Equity 0.00 0.00
Common Stock Equity 15,935.00 14,090.00
Total Equity 15,935.00 14,090.00
Shareholders' Equity
Stock Chart
Coca-Cola Slogans
1886 Drink Coca-Cola
1913 The Best Beverage Under the Sun
1929 The Pause that Refreshes
1937 Americas Favorite Moment
1945 Passport of Refreshment
1955 Americas Preferred Taste
1963 Things Go Better With Coke
1976 Coke Adds Life
1984 Just For The Taste of It
1985 Americas Real Choice
1993 Always Coca-Cola
2003 Coca-Cola Real

Whats New
Introduced a Ginger-flavored version of Sprite in
China
Started testing digital advertisements on its fleet of
trucks in Atlanta, Chicago, Denver, Santa Fe, and
New England
Constructed its first plastic recycling plant in Latin
America
Launched DASANI in Ghana, Kenya, and will
expand the drink throughout Africa
Look Up
A new TV campaign
has been launched in
Thailand called Look
Up
These Coca-Cola
commercials target
teens and commemorate
teen lifestyle
They encourage teens to
believe in themselves
and follow their dreams

Conclusion
Coca-Cola is one of the most popular
beverages in the world
So many different products give you so
many options; therefore, Coca-Cola is
bound to please almost everyone
So, whenever you are thirsty, go ahead a
crack open a refreshing can of Coke; you
wont be disappointed

Bibliography
Annual Financials. (2005). Retrieved March 15, 2005,
from
http://premium.hoovers.com/subscribe/co/fin/annual.xhtml
?ID=10359.
Bittar, Christine. (2005). Coke Eyes Lasting Impressions
With Impressive Mobile Ads. Brandweek. New York:
January 24, 2005. Vol. 46, Iss. 4; pg. 32, 1 pgs. Retrieved
March 8, 2005, from ProQuest database.
Coke Citizenship. (2002). Retrieved February 10, 2002,
from http://www2.coca-cola.com/citizenship index.html
Coke Insider (2002) Retrieved June 30, 2002, from
http://www.accessatlanta.com/ajc/business/coke
Bibliography
Coca-Cola Heritage. (2002). Retrieved February 9,
2002, from http://heritage.coca-
cola/heritage_index.html
Coca-Cola History and Collecting. (2001).
Retrieved December 27, 2001, from
http://www2.netdoor.com/~daviddriy/cocacola.ht
ml
Cola Wars. (2002). Retrieved January 29, 2002
from
http://www.geocities.com/cocacentury/index.html
Bibliography
Madden, Normandy and Laurel Wentz. (2005). Ginger Sprite tested
in China. Advertising Age. January 31, 2005, Vol. 76 Issue 5, p16,
1/6p, 1c. Retrieved March 8, 2005, from EBSCOhost.
Music and Video Download. (2003). Retrieved February 23, 2003,
from http://www.kazaa.com
News Index. (2003). Retrieved February 22, 2003, from
http://www2.coca-cola.com/presscenter/newsindex.html
Prasad, Gunjan. (2005). Coke To Sharpen Teen Appeal With 'Look
Up' TV Blitz. Media Asia, 1/28/2005, p4, 1/8p. Retrieved March 16,
2005, from http://chiron.gsu.edu/cgi-bin/homepage.cgi.
Stock Chart. (2005). Retrieved March 15, 2005, from
http://bigcharts.marketwatch.com/quickchart/quickchart.asp?symb=K
O&sid=1272&time=
Whats New (2003). Retrieved February 22, 2003, from
http://www2.coca-cola.com/ourcompany/whatsnew.html