**** Comprehensive Site

Business Plan



Executive Summary
HMR, Inc. is in process of being formed as a
Corporation in ****.

The Objectives:
to generate profit
to grow at a challenging and manageable rate
to be a good citizen and to help the country

The Mission:
to develop and maintain a portal called ICS to help
**** business gain, and optimally benefit from online
technology.



Executive Summary-
Continued
The key to success:
- marketing and networking
- responsiveness to customer needs
- high quality, and generating repeat customers

Sources of Income:
The initial primary services offered will be charged
based on monthly fees and subscriptions.


Executive Summary-
Continued
The Market:
- the market for this business is wide open in ****

- an **** Web Portal that offers a broad array of
resources and services, such as e-mail, forums,
search engines, news, and on-line shopping and
links to other sites is missing.

- **** is among the few countries in the world that
lacks such a domestic Web "supersite.

Executive Summary-
Continued
Competition:

Several firms currently offer the similar but limited
services to those planned by HMR, Inc.
(1) www.****.com
(2) www.****.org
(3) www.****.net.

None of these firms are seen as a significant barrier
to the success of HMR, Inc. because, as stated
previously, the overall market comprises nearly
every service business in the country. In fact, some
of these organizations may be potential alliance
partners to HMR, Inc.

Executive Summary-
Continued
Rapid Growth:

-$500,000.00
$0.00
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
2007 2008 2009 2010 2011 2012
Revenue
Expenses
Net Profit
Services Provided
e-Learning
Online Classes
Virtual Classes
Cyberschool
e-Business
Credit Card Shopping
Debit Card Shopping
e-Traveling
Web Mail
Anti Spam System
Anti Virus System
News
Local/Regional/National
Stock Market
Services Provided
(Continued)
Advertisement
Banners & buttons
Text links & search results
Multi-format sponsorships
Context-Sensitive Ads
Web Shopping
Shopping Cart
Secure Server
Web Hosting
Content Management
Personal Templates

Services Provided
(Continued)
Domain Hosting
Web Log
Chat & Forums
ICP Messenger
Chat Rooms
Voice Chat & Video Chat
File transferring
Operational Phases
ICS will be designed and implemented in five phases in roughly
thirty months @ total estimated cost of $2,382,000.

Phase 1 - Preparation phase (September to December 2007)
(four months)
Recruitment of experts (mostly programmers) - $30,000
Securing of an office and a data center - $10,000
Purchasing of PCs for the office - $10,000
Purchasing of Bandwidth - $24,000
Purchasing of office furniture - $30,000
Total Cost: $104,000
Operational Phases
Phase 2 - Design phase (January to September 2008) (nine months)

Expansion of Bandwidth to 5 megabytes - $30,000
Purchasing of more PCs for the office - $10,000
Purchasing of office equipment - $5,000
Recruitment of sales force - $40,000
Office Rent - $18,000
Marketing the ICS to individuals, companies, and government agencies - $20,000
Design and testing of the ICS prototype $30,000
Design and testing of Farsi modules (including payroll) - $610,000
E-mail
Web log
Personal web templates
Public and custom design news
Pictures and Videos
Search Engine
News and Views
Music Messengers
Stock Marker
Weather Information
Single Users Passport ID and User name for advance users
Banners & buttons
Text links & search results


Total Cost: $763,000
Operational Phases
Phase 3 - Connection phase (October 2008 to March 2009) (six
months)

Expansion of Bandwidth to 10-30 megabytes - $21,000
Connection to Fiber Optic Network - $20,000
Purchasing of hardware and software for Data Center - $45,000
Office Rent - $10,000
Configuration of Secure Data Center and installation of hardware and
software - $90,000
Design and testing of Farsi modules (including payrolls) - $470,000
e-Learning
e-Business
Cyberschool
Content Management
Total Cost: $656,000
Operational Phases
Phase 4 - Implementation phase (April to September 2009)
(six months)
Marketing the ICS to individuals, companies, and government
agencies - $40,000
Office Rent - $10,000
Recruitment of experts and technical staff - $150,000
Design and testing of Farsi modules (including Payroll) - $174,000
Travel
Digital Locker/ Brief Case
Messengers
Stock Marker
Weather Information
Total Cost: $374,000
Operational Phases
Phase 5- Testing/Improvement phase (October 2009 to March
2010) (six months)

Office Rent - $10,000
Advertising and promotion $139,000
Testing and modifications of all modules - $126,000
Design and testing of other modules as needed - $150,000
Securing collaboration with other existing Farsi portals - $60,000

Total Cost: $485,000
Operational Expenses by Phases
$0.00
$100,000.00
$200,000.00
$300,000.00
$400,000.00
$500,000.00
$600,000.00
$700,000.00
$800,000.00
Phase I Phase
II
Phase
III
Phase
IV
Phase
V
Expeses
Client Target
Individuals:
e-mail, News, Web Log, Personal web templates, etc.

Industries:
Business-to-customer services, Business-to-business
services, especially (a) those with international operations (e.g.
import/export firms, travel agencies, freight forwarders) and (b)
other information-intensive services (e.g. law, accounting, and
consulting practices, banks, financial services, brokers), and (c)
major government agencies.
Size:
50 to 5,000 employees
Client Target (Continued)
An estimated 100,000 businesses fit this profile.
According to an industry magazine, only 30 percent
of businesses with microcomputers have "online
capability" (i.e. are equipped with a modern and
telecommunications software). This implies a total
market of 70,000 businesses (70 percent of
100,000) with no online capability, and an additional
30,000 businesses (30 percent) that have online
capability. but may or may not be using it to their full
advantage. It is the latter 30 percent that have the
highest potential as HMR, Inc. customers.
Type of Customer
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Religion Individuals Private Bus. Government
Percet of Total
Estimated Revenue
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
2007 2008 2009 2010 2011 2112
Sales
5 Year Profit & Loss
-$500,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
2007 2008 2009 2010 2011 2012
Revenue
Expenses
Pre-tax Profit
Estimated Revenue
Est. Sales 2007 2008 2009 2010 2011 2012
Advertisement 0 74,000 130,000 200,000 266,000 330,000
Web Hosting 0 110,000 200,000 280,000 410,000 495,000
Web Mail 0 120,000 250,000 360,000 537,000 660,000
Web Shopping 0 30,000 75,000 88,000 137,000 165,000
e_Learning 0 10,000 50,000 75,000 95,000 110,000
News 0 10,000 15,000 40,000 50,000 55,000
Web Log 0 0 15,000 50,000 60,000 65,000
Book Stores 0 20,000 20,000 24,000 28,000 32,000
Auctions 0 0 10,000 33,000 47,000 58,000
Total 0 374,000 765,000 1,150,000 1,630,000 1,970,000
Estimated Costs
Est. Costs 2007 2008 2009 2010 2011 2012
Payroll 50,000 400,000 250,000 150,000 250,000 200,000
Software Dev. 0 469,000 362,000 150,000 220,000 100,000
Advertising 0 100,000 150,000 80,000 80,000 100,000
Office Expenses 50,000 100,000 150,000 120,000 100,000 90,000
Supplies 2,000 12,000 17,000 22,000 27,000 31,000
Utilities 2,000 10,000 15,000 20,000 25,000 30,000
Total 104,000 1,091,000 944,000 542,000 702,000 551,000
Break-Even Analysis
Desc. 2007 2008 2009 2010 2011 2012
Cash-in 0 374,000 765,000 1,150,000 1,630,000 1,970,000
Cash-out 104,000 1,091,000 944,000 542,000 702,000 551,000
Balance -104,000 -717,000 -179,000 608,000 928,000 1,419,000
Total Profit -104,000 -821,000 -1,000,000 -392,000 536,000 1,955,000
Break-E ven Analys is
-1,500,000
-1,000,000
-500,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
2007 2008 2009 2010 2011 2012
U
S


$
Cas h-in
Cas h-out
Balance
Total P rofit

Mission/Strategy/Ta
ctics
How does mission, strategies and tactics relate to
decision making and distinctive competencies?
Strategy Tactics Mission
Strategy
Strategies
Plans for achieving organizational goals
Mission
The reason for existence for an organization
Mission Statement
Answers the question What business are we
in?
Goals
Provide detail and scope of mission
Tactics
The methods and actions taken to accomplish
strategies
Planning and Decision Making
Mission
Goals
Organizational Strategies
Functional Goals
Finance
Strategies
Marketing
Strategies
Operations
Strategies
Tactics Tactics Tactics
Operating
procedures
Operating
procedures
Operating
procedures
Strategy Example
Rita is a high school student. She would like to
have a career in business, have a good job, and
earn enough income to live comfortably

Mission: Live a good life
Goal: Successful career, good income
Strategy: Obtain a college
education
Tactics: Select a college and a major
Operations: Register, buy books, take
courses, study, graduate, get
job
Examples of Strategies
Low cost
Specialization
Flexible operations
High quality
Service

Strategy and Tactics
Distinctive Competencies

The special attributes or abilities that give an
organization a competitive edge.

Price
Quality
Time
Flexibility
Service
Location

Banks, ATMs Convenience
Location
Disneyland
Nordstroms
Superior customer
service
Service
Burger King
Supermarkets
Variety
Volume
Flexibility
Express Mail, Fedex,
One-hour photo, UPS
Rapid delivery
On-time delivery
Time
Sony TV
Lexus, Cadillac
Pepsi, Kodak, Motorola
High-performance design
or high quality Consistent
quality
Quality
U.S. first-class postage
Motel-6, Red Roof Inns
Low Cost
Price
Examples of Distinctive
Competencies