Product Specifications

&
Value Proposition
2009
2
Premium single-serve Chiquita bananas
Hand selected by size & shape
Consistently Ripe & Ready to Eat

Breakthrough packaging technology
Exclusive Stay FreshTM Pack naturally extends
storage and shelf life while providing a greater
tolerance for a wider range of temperatures
Retail outlets that receive deliveries once or
twice a week can have perfectly ripe bananas
every day

A profitable, fresh OPPORTUNITY
Bananas are the #1 grocery SKU and
the #1 consumed fruit1
42% of banana consumers say they would eat
MORE bananas if they were made available
wherever and whenever they want one2
Yet 93% of bananas are currently sold through
traditional formats
1
2005 US Economic Research Service
2
2004 Strategyn Research
3
Conventional
Package Seal Opened
7 Days after Store Delivery*
Chiquita To Go
* Boxes kept at 60 F to ensure common conditions for accurate comparison
Stay Fresh
TM
Pack
The Stay Fresh
TM
pack is all natural
and does NOT alter the bananas in
any way it simply ensures you have
the best possible product available.
Extends storage and shelf life
Greatly increases resistance to a wider range of
temperatures during transportation
Locks in moisture to keep bananas hydrated
Ensures best possible product by overcoming the
supply chain obstacles of time, distance and
temperature
Stay FreshTM technology controls the amount of O2 and CO2 within the
pack, extending unopened package storage life up to 7 days over
traditional methods
Breakthrough Technology
4
Addresses consumer desire for on the go
healthy food options
400 million bananas are consumed weekly and
consumers say they want more
Satisfies consumer consumption preferences
Perfectly ripe Chiquita bananas are ready for immediate
consumption
86% of consumers prefer to eat bananas that are all
yellow or yellow with green tips
1
Builds consumer confidence
Chiquita ranks highest in consumer confidence for
nutrition, quality, taste and freshness
2
Chiquita is the #1 banana brand and one of the top 10
food brands
3

Perfect for Your Consumer
1
2002 Research International Banana Color Preference Study
2
Harris International ATU Study Wave 3-3 2004
3
2005 Harris Interactive Consumer Poll
5
22 Count Product Specification

Case Pack: 22 banana singles per case

Case Weight: 9.5lb/ 9lb 8 oz (4.3kg)

Case Cube: 703"

Case Dimensions: 16.00" (L) x 9.50" (W) x 5.00" (H)

Case UPC: 0 74904 00010 7

Unit UPC: 0 74904 40001 3

Pallet Count: 156 cases per pallet

Pallet Weight : 1,560 lbs. (per 156 case)

Pallet Dimensions: 48" (L) x 40" (W) 80" (H)
12 cases per layer
13 layers per pallet
Recommended
Storage: 57 to 65 F (13 to 19)
6
NUTRITIONAL INFORMATION
NUTRITIONAL PANEL FOR
A STANDARD CTG
BANANA
7
VALUE PROPOSITION:
Leading C-store Case Study
CTG immediately impacted sales volume and
profit for a Top 5 Convenience store banner!
Leading c- store chain was unhappy with the quality and
performance of its banana program.
Customer is introduced to the perfect solution: Chiquita to
Go ripe and ready to eat banana singles, hand selected for
size and shape with a patented extended shelf-life technology.
Situation
Approach
Result
To Improve banana program performance, customer switches
from a conventional banana program to the Chiquita to Go
program in 500+ stores, May 2006.
To maximize category returns, customer increases retail price
from $.59 to $.79/unit.
Average monthly banana volume increased by 21%
while profit increased 25% !
8
Value Proposition

4 Month Average
Volume Per Unit Per Month Average

Bananas Cost Retail Revenue Cost Profit
Pre-CTG 97,943 $0.20 $0.59 $57,786 $19,588 $38,198
Post-CTG 124,367 $0.38 $0.79 $98,250 $ 47,259 $50,991

Difference 26,424 $0.18 $0.20 $40,464 $27,671 $12,793
% Difference 21% 90% 34% 91% 171% 25%