Beruflich Dokumente
Kultur Dokumente
■ Gestalt psychology
– Wholes vs. multiple individual
elements
■ You shouldn’t dissect an experience
into separate elements to discover
truths – instead, look at the ‘whole’
– Max Wertheimer
■ Phi phenomenon
Behaviorism: Redefining
Psychology
■John B. Watson (1878-1958): U.S.
–Founder of Behaviorism
■Psychology = scientific study of
behavior
■Behavior = overt or observable
responses or activities
–radical reorientation of psychology as a
science of observable behavior
–study of consciousness abandoned
The Cognitive Revolution:
The Return of Cognition
■Puttingthe psyche back in psychology
■1950s and 60s:
–computers
–memory research
–Jean Piaget, Noam Chomsky, and Herbert
Simon
Contemporary Psychology
■Psychology= the scientific study of
mind and behaviour
–behaviour - any observable action or
reaction by a living organism
–cognitive processes - every aspect of
mental life
–permits study of virtually every aspect of
human behaviour and human experience
–given its complexity, have variety of
perspectives
–multiple determinants require multiple
Contemporary
Perspectives
■Behaviourism/Learning
–focuses on overt behaviour
–environmental contingencies and stimuli
–abc’s
–Social-Cognitive Learning Theory
■Cognitive
–focuses on cognitive processes such as
memory, thought and reasoning
–person’s subjective reality more important
than objective reality
Contemporary
Perspectives
■Biological
–attempts to explain behaviour in terms of
the influence of genes, the brain,
hormones, etc. by examining underlying
physical structures and processes
■Socio-Cultural
–focuses on all aspects of social behaviour
and on the impact of cultural factors
–investigate cross-cultural differences
Contemporary
Perspectives
■ 1, 8, 14, 21 ■ Psychoanalytic
■ 7, 10, 13, 27 ■ Behavioral
■ 3, 11, 22, 24 ■ Humanistic
■ 12, 15, 16, 25 ■ Cognitive
■ 4, 18, 19, 28 ■ Biological
■ 2, 6, 17, 23 ■ Evolutionary
■ 5, 9, 20, 26 ■ Cultural