Reporte

Iomega PR
Latin America
2011
Total Clips 2011 vs. 2010
0
20
40
60
80
100
120
140
160
180
Argentina Brasil Chile Mxico Per
134
78
48
85
29
174
123
99
110
73
2010
2011
+ 106%
+ 30%
+ 58%
+ 29%
+ 152%
NAS 2010/2011
0
5
10
15
20
25
30
35
40
45
50
Argentina Brasil Chile Mxico Per
9
10
13
2
3
41
34
31
49
15
2010
2011
+ 356%
+ 240%
+ 138%
+ 2350%
+ 400%
0
20
40
60
80
100
120
140
160
180
Argentina Brasil Chile Mxico Per
41
34
31
49
15
133
89
68
61
58
Resto
NAS
NAS en Total Clipping 2011
NAS 24%
NAS 28%
NAS 31%
NAS 27%

NAS 19%
2012 COMM Strategy




How to increase our quality clipping?
2012 COMM Strategy
Iomega Corp: Personal Cloud is a revolutionary
web-based computing architecture that connects
your Iomega network storage device to other
individuals and/or devices via the Internet. Unlike
most public and private cloud applications,
Iomega's Personal Cloud technology is completely
self-owned the content and accessibility is
always under your control. Best of all, there are
never any usage fees or subscription charges;
instead, Iomega gives small businesses and
consumers a great value for cloud access and
protection.
2012 COMM Strategy
Personal Cloud Definitions:
- Resellers: You can access your files through
the internet
- Consumers: Its like having a video store
inside your PC
- Journalists: Isn't an ISP service? Oh, Its like
having a Gmail account
- Iomega Salesmen: With just 3 clicks, share your
information in a safety way, with whom you
want, with no additional costs. Have your office
at home and your home at the office and access
from a portable or mobile device

Resources
Where do journalists, clients, future clients,
sales persons, resellers go to find
information?

Iomega Web
GO.IOMEGA.COM
IOCLUB.NET

Navegabilidad confusa (products or
solutions?)
Login or not login?
Video not available
Trainings en video
Webinars trimestrales
Navegabilidad confusa
(producto vs soluciones)
Videos que no estn
Disponibles.
Iomega Social Media
Facebook
Twitter
(pantalla happy holidays)
Navegabilidad confusa (producto vs
soluciones,
Noticias de dificil o de ningun acceso
Recursos desconocidos (servicio tcnico en
facebook)

2012 COMM Strategy

Develop simple, accessible, horizontal
definitions: You need to reach
consumers and SMBs
Training sessions or seminars or lunches or a
coffee with journalists. You need to reach
consumer oriented and technology ones!
Case Studies
Stories to tell Symantec Case Study




2012 COMM Strategy
- Develop one web point of contact

- Resellers, clients, future clients, journalists,
sales people, should be able to access
Iomega information.
- No place till now to quickly access demos,
reviews, videos or articles.
- We are not being social


Our proposal
Develop simple, accessible, horizontal definitions:
You need to reach consumers and SMBs
Training sessions or seminars or lunches or a coffee
with journalists. You need to reach consumer
oriented and technology ones!
Case Studies
Stories to tell Symantec Case Study
Muchas
Gracias!