¥








 



 






 


BY


 

ROLL:
REGISTRATION NO:

Distribution List: Mr. Amitabh Prakash (Company Guide)

Prof. Anindita sen (Faculty Guide)
 €






 




€






 


 To know the satisfaction level of people with

other mutual funds

 To study the marketing aspect of the mutual

fund
4 €
  
   !"#   
 $

 ""$ !# 

4 To prepare a plan to get the information needed
for the research
4 Data gathering involves usage of both primary
and secondary data
4 Surveys were mostly in-home(door-to-door) surveys
 Locating the target customers is very time
consuming
 Sample size is limited due to the limited period
for the survey
 Lack of awareness about mutual fund among
respondents
 The survey is costly and tedious
 DFC Mutual Fund was setup on June 30, 2000

 Zurich India Mutual Fund have migrated to DFC

Mutual Fund on June 19, 2003

 DFC Bank commenced operations as a Scheduled

Commercial Bank in January 1995

 DFC Mutual Fund is well-established fund house

and is sponsored by the DFC Group
 
!"
 
 
#$
 
 

%&&


 


 
 
 '
 
 ( #)#
*
 +
)

  ),

 

  
YES 102 93%
NO 08 7%

Õ












 ),

    

%




   


    


   
Õ
  ),

    


 ÚÚ Ú0

  22 20
  18 17
  04 3

Å
 Å 









  
  


!! ! "

 ## # "

Ž


 Proper advertisement should be done
 DFC mutual fund should establish its
branches in the rural areas
 Organisation should recruit more advisors to
sell the investment products
 The fund houses should invest in good and
attracting sectors to reduce standard
deviation
 Mutual funds have become a preferred
investment vehicle in today·s times
 Mutual funds offer various schemes and serve
broadly to all types of investors
 A lot of skills are required to convince a
person in order to invest in Mutual Fund
€

SUMITKSUMIT@GMAIL.COM