Arvindjeet Singh Chhabda

Rohit Nair
Pratik Joshi
Amit Joshi
Chetan Choudhary
Mangesh Phalke
Background
BookMyShow.com, an entertainment ticketing
company, started about six and a half years ago in
India.
it runs on a service fee that it charges its
customers for every ticket purchased through the
website.
It is a high volume and low margin business.
Bookmyshow is the only web-site in India that
sells tickets on behalf of multiple cinemas.

Its been less than four years since BookMyShow
came out in 2007 and it already boasts 40% CAGR
in revenues and holds over 90% market share in
the online entertainment ticketing space.
listing of over 1000 screens across 87 cities
around the country
BookMyShow was the official ticketing partner
for Mumbai Indians, Kings XI Punjab, and
Rajasthan Royals and was the official online
ticketing partner for Delhi Daredevils for the
latest season of IPL
Segment
Internet users looking for event ticketing solutions
Target Group
Internet users utilizing services to perform online
transactions like buying tickets
Positioning
Positioned as Indias largest entertainment
ticketing website

SWOT Analysis
Strength
1. Vast network of event organizers and major cinema chains
2. Simple and convenient to use
3. Continuous innovation like providing ticket booking application for
Blackberry mobile
4.Constantly updated with forthcoming events and movies
5. Around 90% market share in the online entertainment ticketing space
Weakness
1.Mostly limited to urban areas as people in India are still apprehensive for
online payments
Opportunity
1. Expand capabilities to cover more events and sports across various cities
2. Acquiring more partnerships with various business entities
3.Co-organizing events with various event organizers to increase physical brand
presence
Threats
1.Possibility of mismanagement due to lack of coordination with event
organizers
2. Improved functionalities by competitive online ticketing portals
3. Newly emerging competitive online ticketing portals

Business Challenges
BMS required a solution that could lower their
transaction costs, operational costs and human
dependency by automating the entire booking
process
Process Automation
Regional Movie Updates
Customizable IVR
Integration with Payment Gateway options
SMS confirmation
Solution
Self-Servicing advanced IVR system
Caller Line Identification- enabled
automated play of area-wise movie updates
Transaction ID Generation & Confirmation
Integration with Third Party Applications
firm has been able to increase productivity
and business agility
focus on building the business with innovative
ideas
make quicker decisions


With the availability of the Amazon Web
Services cloud, the company decided to use
AWS Redshift to store its customer usage data
and run analytics on it
integrating its custom built on-premise
application Tableau a visualization tool,
with the cloud.


By running analytics on its customer data,
BookMyShow was able to identify several trends
such as customers interests
by the way they navigate through the pages,
where they spend most of their time,
types of movies or shows they watch,
when and how often they normally watch,
the locations, transaction patterns, payment
methods.

This information in turn enabled the firm to
segment its customers more accurately,
communicate with them meaningfully and
make appropriate recommendations, so that
the customers have a great user experience
with the company.
BMS mobile app
Benefits
Zero Downtime Higher availability drove more
transactions to completion enabling BookMyShow to
manage over 400 million page views per month
Better Performance ScaleArc was able to cache 30%
of the queries with no app changes.
Scalability ScaleArc provided an immediate boost to
BookMyShows database capacity, allowing the
company to handle the bursts in traffic such as those
driven by blockbuster movie events